How to Choose the Right Internet Marketing Agency for Your Business
Internet marketing has become a crucial aspect of any business, big or small. In today's digital...
Our Latest Articles
From Awareness to Conversion: Building a Cohesive Digital Marketing Strategy
In today's digital age, businesses need a cohesive digital marketing strategy to compete in the...
Why Campaign Management is Crucial for Your Marketing ROI
Marketing campaigns can be a significant investment for any business. To ensure that you are...
How a Marketing Agency Can Help Your Ecommerce Business Thrive
With the ever-growing popularity of online shopping, e-commerce businesses have become an essential...
How Strategic Marketing Agencies Can Transform Your Brand
Marketing is crucial for any business to attract and retain customers. A well-executed marketing...
The Future of Outbound Lead Generation: Trends and Predictions
Outbound lead generation is an essential aspect of sales and marketing. It involves identifying and...
Exploring the New Atak Interactive and Its Emphasis on Structure
Strength in Structure. When I think of the most successful projects our company has had the honor...
How to Develop a Winning Marketing Strategy for Your eCommerce Business
In today's digital age, having a strong online presence is critical for any e-commerce business to...
Why Hiring a Marketing Agency Is a Smart Investment for Your Business
In today's competitive market, businesses need to stay ahead of the game to succeed. One way to do...
Unlocking the Benefits of Strategic Marketing Agency Services
Marketing is an essential aspect of any business that seeks to succeed and grow. A strategic...
Why Your Business Needs a Full-Service Marketing Agency
Marketing is an essential aspect of running a successful business. In today's digital age, it can...
How a Lead Generation Company Can Help You Achieve Your Sales Goals
Are you struggling to generate leads and achieve your sales goals? A lead generation company might...
The Ultimate Guide to Campaign Management for Effective Marketing
Marketing campaigns are a crucial component of any successful business. However, managing them...
7 Proven Strategies for Successful Lead Generation Services
As a business owner, you know how important lead generation is for growing your business. But...
Maximizing ROI : How Lead Generation Services Can Benefit Your Business
Generating quality leads is essential for any business looking to grow and expand. However, lead...
The Role of a Web Design Agency in Boosting Your Online Presence
We examine the field of web design and the work of web designers in this blog. It takes a variety...
7 Reasons Why You Need to Hire an Internet Marketing Agency
In today's digital age, having a strong online presence is crucial for businesses to succeed. One...
8 Best Digital Marketing Strategies for Small Business Owners
Digital marketing has become a crucial aspect of every business, and a well-planned digital...
The Role of UI/UX Design in Branding: How to Create a Consistent Brand Identity
As the digital landscape continues to evolve, the importance of UI/UX design in branding has become...
The Dos and Don'ts of B2B SaaS Marketing
Are you struggling to navigate the complex world of B2B SaaS marketing? Look no further! Our team...
How to Create a Content Marketing Strategy for B2B Businesses
As the digital world becomes more competitive, it's essential for B2B businesses to have a solid...
Why Your Construction Company Needs a Digital Marketing Strategy in Today's Market
A strong online presence is crucial for businesses of all industries, including construction...
Top 6 Reasons to Choose React Web Development in 2021
Overview Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent dolor augue, iaculis ac...
Maximizing Digital Marketing Efforts with ChatGPT: A Guide
Digital marketing is constantly evolving, and it can be challenging to stay ahead of the curve. But...
A Beginner's Guide to Strategic Marketing: Tips from Leading Agencies
Marketing is an essential component of any successful business, but it can be overwhelming for...
How B2B Marketing Agencies Can Help You Reach Your Target Audience
As a B2B company, one of the biggest challenges you face is how to effectively market your products...
How a Strategic Marketing Agency Can Transform Your Business in 2023
Are you tired of your business not reaching its full potential? Do you want to take your marketing...
Creating a Winning Marketing Strategy with a Strategic Marketing Agency
Marketing is an essential component of any successful business, and creating an effective marketing...
The Ultimate Guide to Choosing a B2B Marketing Agency
Are you looking for a B2B marketing agency that can help take your business to the next level? With...
The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s...
Examine & Improve Your 2021 Digital Advertising Spend | ATAK Interactive
We are in a digital era and many companies are shifting to spending their money on digital...
4 Things to Look for in B2B Marketing Agency | ATAK Interactive
The capacity of a business to market itself is a building block to its success. In today's market...
The 2021 SEO Focus Will Be Google Core Web Vitals
2021 is a big year for SEO. The world’s #1 search engine will be rolling out three new signals,...
Choosing a B2B Marketing Agency: Unique Problems Require Unique Solutions
Every business is unique, and therefore, will have unique problems. Led by our CEO Austin LaRoche,...
The Importance of Photography for Your B2B Website
When it comes to building a B2B website, having original photography can set you apart from your...
Show, Don’t Tell, Clients Your Expertise
Telling your customers that you are an “expert” isn’t enough to build credibility. Today’s B2B...
The Courage It Takes to Write With A Point-of-View
Taking a stand and writing with a point-of-view takes courage. For today’s B2B Marketing Agency...
3 Mistakes Done While Applying for B2B Marketing Agency Jobs | ATAK Interactive
Wondering how you can stand out as a young marketer in a sea of applicants? For today’s (slightly...
A Simple Path to Innovation
With so much noise surrounding the “best way to be innovative,” it’s easy to forget that the path...
Great Marketing Starts With A Budget
Understanding your budget is crucial for an effective marketing strategy. In our B2B Marketing...
When LinkedIn Outreach Gets Too Saturated, How Do You Shine Through?
A common challenge for many sales representatives doing cold LinkedIn outreach is standing out...
Exaggerating the Problem to Define the Solution
A strong B2B marketing strategy is predicated on a clear understanding of your target market’s pain...
The Balance of Creative Genius and Getting Sh*t Done
Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this...
The Marketing-to-Sales Map
The Marketing to Sales (M2S) Map was designed to help B2B agencies organize an efficient action...
Running Your Clients on EOS
The Entrepreneurial Operating System (EOS) is a staple for the organization and success of ATAK...
The B2B Marketing Agency of 2030
Being forward-thinking and prepared for the future is crucial to success. In this episode of B2B...
4 Secrets to HubSpot
Are you getting the most of HubSpot? In today’s episode of B2B Marketing Agency Insights, Austin...
ATAK Interactive Named HubSpot Platinum Agency
Two years ago, we at ATAK Interactive made the decision to become a HubSpot Solutions Partner....
The LinkedIn Sales Navigator
LinkedIn has long been a popular and effective place to find and nurture sales leads. But with...
Why Nobody Cares About Marketing Qualified Leads
Marketing Qualified Leads might have a nice ring to it, but they aren’t a relevant marketing...
What is Sales Enablement?
Sales Enablement is a simple concept with a big impact on the future of B2B marketing. In this...
How to Use HubSpot’s New Target Accounts
As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has...
Why Your Content is Not Resonating
Content creation is an incredibly important aspect of your marketing strategy and can be extremely...
Let’s Stop Calling It A “Webinar”
Driven by the shift to remote work, 2020 has proven so far to be a great year for the word...
Four Tools Marketing Agencies Should Build for Sales Teams
If you’ve read our previous blog on How to Build a Winning B2B Sales Enablement Strategy, you know...
6 Ways Agencies Fail Their Clients
Are you thinking of hiring a marketing agency? If you are, being aware of the mistakes that can...
How to Build a Winning B2B Sales Enablement Strategy in 2021
B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the...
How to Build a Consolidated MarTech Stack
As marketing plays a bigger role in the greater buyer journey, marketers have started to rely on...
B2B Marketing During COVID-19: Cindy Flynn
Cindy Flynn, of Hackler Flynn Law, has gone from doing four webinars a year to an average of six...
How B2B Companies Can Delight Their Customers During COVID-19
It’s been several weeks since the United States reported its first positive case of COVID-19 (also...
7 Ways B2B Companies Can Use Thought Leadership to Overcome Their COVID-19 Challenges
There is an opportunity for every business in every industry to use the uncertainty of this moment...
ATAK, Marketing, and Moving Ahead in the Age of COVID-19
“You never know how strong you are, until being strong is your only choice.” – Bob Marley For those...
5 B2B Marketing Trends in 2020
Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is...
4 Myths About the New California Consumer Privacy Act (CCPA)
On January 1st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the...
How to Optimize Your Emails with A/B Testing
Customers fuel the growth of any company. That’s why making sure your customers are receiving the...
ATAK Interactive Named HubSpot Gold Agency
In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK...
What The Google BERT Update Means For SEO
Google BERT marks another major update to the company’s search algorithm in 2019.
How To Use Facebook Audiences To Grow Your Business
With more than 2 billion monthly active users, Facebook is, without a doubt, the most important...
Why The Facebook Pixel Is Essential To Your eCommerce Business
With more than 1 billion active daily users, Facebook has become a staple of many people’s daily...
These Are The Instagram Metrics You Should Be Measuring
Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real...
Purposeful Marketing Method: Great Customers – Yours and Theirs
Let me tell you a story about a woman named Maggie.
B2B Branding Stripped Down to the Essentials
True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t...
How the Purposeful Marketing Method Sets A Company’s Focus
One of the funny quirks about writing teachers – creative types that constantly preach to students...
The 11 Principles of Purposeful Marketing
“A man gotta have a code.” – Omar Little
Inbound Through the Eyes of a New Marketer
Ed. note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few...
Purposeful Marketing Method: Conducting Customer List Analysis
Many companies get lost with data and for good reason. First, there are thousands of metrics a...
Purposeful Marketing Method: Drawing Your Marketing to Sales (M2S) Maps
Let’s go back to the central theme of the Purposeful Marketing Method:
Why You Should Consider Magento as Your B2B eCommerce Platform
There are more than a few popular eCommerce platforms that B2B businesses around the world rely on...
Your Guide to Setting Up Your Magento Store for Search Engines
One of the most critical steps in running a successful eCommerce website is ensuring your store is...
The Leadership Message – Attracting Prospects Through a Point-of-View
Leadership belongs to those who take it.
Email Marketing Trends that Actually Matter in 2019
Every day our inboxes are flooded with emails from companies trying to sell us on something. If you...
ATAK’s Work at ISA Sign Expo 2019
Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual...
Developing Your Target Personas
Introduction to Buyer Personas One of the biggest challenges marketers face is targeting the right...
The Vision Pitch – What it is and Why You Need It
Before we jump into your vision pitch, we need to start by re-visiting the customer lifecycle:
The Style Discovery Tool
“Are you cool, man?”
The Importance of a Visual Identity Audit
In the first part of the Purposeful Marketing Method’s Brand Day, teams work on their messaging...
How to Create Real Value Propositions
“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til...
The 7 Words Or Less Exercise: How to Create a Perfect Tagline
One of the all-time worst Google searches a company can type in is: “Best business taglines of all...
How to Create the Perfect Why-How-What Positioning Statement
Editor’s note: This is the first of many posts introducing the Purposeful Marketing Method. For...
Why We Created The Purposeful Marketing Method
In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors.
8 Changes Your Website Needs to Be GDPR Compliant
You’ve heard a lot of talk about GDPR, but what exactly is it and how is it going to affect you and...
6 B2B Marketing Strategies for 2019
The world of business to business marketing is constantly expanding and best practices are changing...
Can You Use Instagram Stories to Increase Sales?
Instagram added Instagram Stories as a way to compete with the app millennials are obsessed with,...
6 SEO Mistakes You’re Probably Making (And How to Fix Them)
Sure, it’s easy to nod along whenever your colleagues mention SEO, but sometimes all the jargon...
How to Optimize Your Company LinkedIn Page in 40 Minutes (or Less!)
You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the...
8 Facebook Targeting Strategies You Should Try Today
If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The...
How a Fully Integrated B2B Marketing Campaign Delivered Results
Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo...
6 Strategies for Building a Nonprofit Website in 2019
Every nonprofit organization can benefit from having a digital presence to solidify their mission...
Small Changes Lead to Big Numbers: A/B Tests to Run on Your Website’s Homepage
Consider your homepage the entryway to your online business. Here, you have the fleeting...
Data Solutions: Much More Than Just SEO
There are many ways to bring traffic into your website when you’re working with a digital marketing...
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The Ultimate Guide to Powering Your RevOps Strategy
Revenue Operations (or RevOps) better align Marketing, Sales, and Customer Success functions to encourage better revenue growth across an organization.