How RevOps as a Service Scales with Your Business Growth
In the B2B landscape, growth isn't just a goal—it's a complex journey with evolving needs at every...
Our Latest Articles
RevOps KPIs That Actually Matter: Moving Beyond Vanity Metrics
How many marketing-qualified leads did your team generate last month? If that's the first metric...
Resolving Data Conflicts in Salesforce-HubSpot Integrations: Best Practices
When your HubSpot and Salesforce integration isn't playing nice, it's more than a technical...
Beyond Basic Sync: Advanced HubSpot-Salesforce Integration Strategies
Companies using both HubSpot and Salesforce often settle for basic field mapping that leaves...
An AI Adoption Playbook: A Step-by-Step Guide to Pilot & Scale AI Projects
Artificial Intelligence (AI) is transforming industries, but many businesses struggle with where to...
n8n.io: The Rising Star in Workflow Automation Explained
In a world where automation is no longer a luxury but a necessity, finding the right tool to...
The Hidden Costs of Siloed Revenue Operations: Why RevOps Consulting Delivers ROI
In many B2B organizations, sales, marketing, and customer success teams operate in separate silos....
RevOps Maturity Model: Where Does Your Organization Stand?
In today’s B2B world, success doesn’t just depend on great products or a strong sales team — it...
HubSpot & Salesforce: Why They Work Better Together (and How to Integrate Them) for RevOps Success
In the dynamic world of revenue operations (RevOps), businesses constantly seek ways to streamline...
Avoid These 7 Costly HubSpot & Salesforce Integration Mistakes
In the modern digital business landscape, the strategic integration of HubSpot and Salesforce is a...
Maximizing ROI: Strategic Growth Through Expert HubSpot and Salesforce Integration
In today’s hyper-competitive digital landscape, businesses can’t afford to rely on isolated...
The Future of Revenue Operations (RevOps) in 2025: Trends, Best Practices, and Strategic Frameworks
Revenue Operations (RevOps) continues to evolve as businesses seek more integrated, data-driven...
A Comprehensive AI Glossary for 2025: Essential Terms Every Business Leader Should Know
Artificial Intelligence (AI) is transforming industries, driving automation, and reshaping the...
WebAssembly in 2025: The Future of High-Performance Web Applications
As of 2025, WebAssembly (Wasm) has become a game-changer in web development, enabling...
AI and Automation in RevOps: What You Need to Know
RevOps (or Revenue Operations) is a great system, especially when paired with AI and automation...
Sucuri in 2025: Still Enhancing Web Development Security and Performance?
In 2025, the digital landscape faces increasingly sophisticated cyber threats, making robust...
The Role of RevOps in Scaling Business Processes: A Framework for Growth
Did you know that companies prioritizing scalability are 1.5X more likely to achieve above-average...
Why RevOps is Important for Your Business Strategy
If you’ve been in the business world for an extended period, you’re probably familiar with the...
What is RevOps? A Complete Guide
As you navigate the business world, you’ve probably encountered the term RevOps or Revenue...
The Future of CRM: How HubSpot & Salesforce Integration is Shaping the Industry
If you’re reading this blog, we’re confident you understand the importance of customer relationship...
Troubleshooting Common HubSpot & Salesforce Integration Issues
The HubSpot and Salesforce integration ensures data consistency across both platforms, streamlining...
5 Common Challenges of the HubSpot Salesforce Integration
HubSpot and Salesforce are powerful CRM platforms that can significantly benefit businesses as they...
How to Get the Most Out of the HubSpot & SalesForce Integration in 2025
HubSpot and Salesforce are two industry-leading CRM platforms that can become a powerful unit when...
How to Automate Data Syncing with Salesforce and HubSpot Integration
Integrating Salesforce and HubSpot is a powerful way to streamline your sales, marketing, and...
Breeze AI First Look: The Good, the Bad, and the Most Impactful Use Cases
As we dive into the newest AI innovations from HubSpot, one release is generating considerable...
HubSpot-Salesforce Integration: What’s New in 2025?
The collaboration between HubSpot and Salesforce has long been a game-changer for businesses...
Unlocking LinkedIn and HubSpot Synergy: The Secret to Streamlined CRM Management
Hey there, readers! I’m thrilled to dive into this new tech trick that’s been making waves in the...
Does Your Small Business Need an ADA-Compliant Website in 2025?
In today’s digital age, having a website accessible to everyone, including individuals with...
What’s New in PWAs for 2025?
Progressive Web Applications have been transforming the way we think about web apps for several...
The Most Cutting-Edge Technologies and Website Frameworks for High-End Web Development in 2025
In 2025, web development will continue to evolve rapidly with advancements in artificial...
B2B Companies: What Are the Costs to Hire Salesforce HubSpot Integration Services?
For B2B companies, customer relationship management (CRM) tools are critical to managing client...
The Future of Gated Content
In our latest discussion, I had the pleasure of sitting down with Annie Birai, better known in the...
Top 5 Themes in the HubSpot Marketplace
In the digital age, your website serves as the cornerstone of your online presence. Choosing the...
HubSpot Salesforce Integration Pricing for Real Estate Businesses
The integration of HubSpot and Salesforce is essential for real estate companies looking to...
HubSpot's Latest Update: Enhanced HIPAA Support and Sensitive Data Tools
We have an exciting discussion to share today, featuring insights from Annie Birai, the HubSpot...
Migrating from Laravel to Angular, Node.js, or Next.js
Transitioning from Laravel to more modern frameworks like Angular, Node.js, or Next.js is a...
Future-Proof Your Projects: Best Web Technologies in 2024
The digital landscape is evolving rapidly, with new web technologies continually reshaping how we...
Revolutionizing Digital Presence: Exploring ReactJS Company Solutions
Welcome to a journey of revolutionizing your digital presence through the lens of React.js company...
The Cost of Salesforce HubSpot Integration for Financial Service Providers
In the financial services industry, efficiency, data accuracy, and streamlined operations are...
Top 5 Common Salesforce HubSpot Integration Issues and Solutions
In today's fast-paced business environment, effective customer relationship management (CRM) is...
The Courage It Takes to Write With A Point-of-View
Taking a stand and writing with a point-of-view takes courage. For today’s B2B Marketing Agency...
7 Questions to Ask When Building a Magento B2B Ecommerce Store
Regardless of whether you are building a B2B or a B2C site, you want things to go smoothly; quick...
How to Implement Your Brand Tools
If you go through all of the brand exercises of Purposeful Marketing, you’ll end up with a set of...
A Simple Path to Innovation
With so much noise surrounding the “best way to be innovative,” it’s easy to forget that the path...
The “StoryBrand” Elevator Pitch
In the 11 Principles of Purposeful Marketing, we identify “Your customer is Luke Skywalker, you are...
The New Way to Build WordPress Websites: Headless WordPress and React
Every dynamic website has two primary components, commonly known and referred to as the “front end”...
Exaggerating the Problem to Define the Solution
A strong B2B marketing strategy is predicated on a clear understanding of your target market’s pain...
What The Google BERT Update Means For SEO
Google BERT marks another major update to the company’s search algorithm in 2019.
Understanding eCommerce Platforms and Choosing the Right One
Software for doing business online once consisted of custom code. An in-house development team or...
Great Marketing Starts With A Budget
Understanding your budget is crucial for an effective marketing strategy. In our B2B Marketing...
7 Ways to Build a Winning B2B Marketing Plan for 2021
Whether it’s in our personal or professional lives, the end of each year brings on a duality of...
3 Mistakes Done While Applying for B2B Marketing Agency Jobs | ATAK Interactive
Wondering how you can stand out as a young marketer in a sea of applicants? For today’s (slightly...
When LinkedIn Outreach Gets Too Saturated, How Do You Shine Through?
A common challenge for many sales representatives doing cold LinkedIn outreach is standing out...
3 Common Issues We See with Google PPC
In the world of digital advertising, Google Ads has established itself as a high-impact tool for...
The Balance of Creative Genius and Getting Sh*t Done
Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this...
The Marketing-to-Sales Map
The Marketing to Sales (M2S) Map was designed to help B2B agencies organize an efficient action...
What Is the Cost of Building and Operating a Magento eCommerce Store?
One most critical concern you will face as an e-commerce store owner is the cost of building,...
WordPress Maintenance: Why You Should Always be Using the Latest Version of WordPress
At ATAK, most of the websites we build incorporate WordPress, and this should be no surprise....
Running Your Clients on EOS
The Entrepreneurial Operating System (EOS) is a staple for the organization and success of ATAK...
Why We Decided to Become a Hubspot Partner
Over the next 6 months, ATAK is excited to make a series of announcements about our company and...
Your Guide to Magento 2 Community Edition
If you follow the world of eCommerce to any degree, you’ll have heard the name Magento 2. Magento...
The Complete Guide to Magento
Table of Contents Introduction to Magento Understanding eCommerce Platforms Magento eCommerce...
Your Guide to Magento 1 Community Edition
Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial...
The B2B Marketing Agency of 2030
Being forward-thinking and prepared for the future is crucial to success. In this episode of B2B...
HubSpot & PandaDoc Integration: Benefits, Features, & How To Get Started
In the ever-evolving landscape of business, staying competitive requires optimizing your processes...
How to Determine Your Most Important Metrics
CMOs and Marketing agencies love to consider themselves “data-driven.” They want you to know that...
What are the Differences Between Magento 1 and Magento 2?
Magento is a great eCommerce platform for SMBs, and with Magento 2 the software is now even better....
6 Reasons to Choose React Web Dev through B2B Agency | ATAK Interactive
Programming is a field that is always evolving and changing, which is why there's no shortage of...
4 Secrets to HubSpot
Are you getting the most of HubSpot? In today’s episode of B2B Marketing Agency Insights, Austin...
PMM: Why the 90 Day Obstacle Sprint is so Important
About five years ago, I created a new rule in my office – nobody was allowed to say they didn’t...
ATAK Interactive Named HubSpot Platinum Agency
Two years ago, we at ATAK Interactive made the decision to become a HubSpot Solutions Partner....
HubSpot & LinkedIn Sales Navigator Integration: Benefits, Features, & How To Get Started
This seamless connection between HubSpot, a leading CRM and marketing platform, and LinkedIn Sales...
Understanding the Magento eCommerce Platform
Choosing an eCommerce platform ideally suited to the needs of your unique business can be a bit...
The LinkedIn Sales Navigator
LinkedIn has long been a popular and effective place to find and nurture sales leads. But with...
How To Use Facebook Audiences To Grow Your Business
With more than 2 billion monthly active users, Facebook is, without a doubt, the most important...
Manufacturers: HubSpot Salesforce Integration Cost Analysis
In today’s fast-paced manufacturing industry, efficiency, data integration, and real-time...
Why Nobody Cares About Marketing Qualified Leads
Marketing Qualified Leads might have a nice ring to it, but they aren’t a relevant marketing...
Why The Facebook Pixel Is Essential To Your eCommerce Business
With more than 1 billion active daily users, Facebook has become a staple of many people’s daily...
What is Sales Enablement?
Sales Enablement is a simple concept with a big impact on the future of B2B marketing. In this...
9 Reasons to use Adobe XD as a UI/UX Design Tool | ATAK Interactive
For years, it has been hard for many users to discern the differences between Adobe XD and Adobe...
How a Fully Integrated B2B Marketing Campaign Delivered Results
Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo...
These Are The Instagram Metrics You Should Be Measuring
Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real...
HubSpot & CallRail Integration: Benefits, Features, & How To Get Started
Are you eager to elevate your marketing insights, harness the power of call analytics, and...
HubSpot & Apollo: Benefits, Features, & How To Get Started
In the dynamic realm of sales and marketing, efficient collaboration and precise targeting are...
How to Use HubSpot’s New Target Accounts
As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has...
HubSpot & SurveyMonkey Integration: Benefits, Features, & How To Get Started
Do you have a strong desire to acquire valuable insights from your leads and customers, refine your...
Strategic Pioneers: How a Marketing Strategy Company Fuels Growth
Welcome to the world of Strategic Pioneers, where groundbreaking marketing strategies converge to...
Magento vs. WooCommerce: Which Is Better for You?
The two leading e-commerce platforms, by the number of installations, are WooCommerce and Magento....
HubSpot & Hotjar Integration: Benefits, Features, & How To Get Started
Are you seeking a deeper understanding of your website visitors' behavior and preferences to...
Why Your Content is Not Resonating
Content creation is an incredibly important aspect of your marketing strategy and can be extremely...
Purposeful Marketing Method: Great Customers – Yours and Theirs
Let me tell you a story about a woman named Maggie.
The Rise of B2B Digital Marketing Companies: Innovations and Benefits
Join us as we uncover the innovations and advantages fueling their meteoric rise. This blog is your...
Let’s Stop Calling It A “Webinar”
Driven by the shift to remote work, 2020 has proven so far to be a great year for the word...
B2B Branding Stripped Down to the Essentials
True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t...
Four Tools Marketing Agencies Should Build for Sales Teams
If you’ve read our previous blog on How to Build a Winning B2B Sales Enablement Strategy, you know...
From Pixels to Performance: Revolutionizing Businesses with Web Development
In today's digital age, where first impressions are made on the web, businesses are continually...
B2B Beyond Sales: Collaborative Innovation and Industry Evolution
Welcome to a groundbreaking exploration of B2B dynamics that transcend conventional sales...
How the Purposeful Marketing Method Sets A Company’s Focus
One of the funny quirks about writing teachers – creative types that constantly preach to students...
6 Ways Agencies Fail Their Clients
Are you thinking of hiring a marketing agency? If you are, being aware of the mistakes that can...
HubSpot & AirCall Integration: Benefits, Features, & How To Get Started
Are you ready to revolutionize your sales and customer service strategies through seamless call...
Our Latest eBook
The Ultimate Guide to Powering Your RevOps Strategy
Revenue Operations (or RevOps) better align Marketing, Sales, and Customer Success functions to encourage better revenue growth across an organization.