In the summer of 2018, I made a decision I did not think I would ever make – I decided…

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a…

For B2B companies, the most important aspect of planning your marketing for a new year is determining your budget. If…

The perfect marketing meeting. Of the hundreds of companies I’ve spoken with, that have either adopted or tried to adopt…

Google BERT marks another major update to the company’s search algorithm in 2019.  The Most Important Update in Five Years …

Every dynamic website has two primary components, commonly known and referred to as the “front end” and “back end.” The…

If you go through all of the brand exercises of Purposeful Marketing, you’ll end up with a set of deliverables:…

In the 11 Principles of Purposeful Marketing, we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems…

Regardless of whether you are building a B2B or a B2C site, you want things to go smoothly; quick within reason and according to…

Software for doing business online once consisted of custom code. An in-house development team or contractor created it from scratch,…

One most critical concern you will face as an e-commerce store owner is the cost of building, operating, hosting, and…

Magento is a great eCommerce platform for SMBs, and with Magento 2 the software is now even better. Magento 2…

If you follow the world of eCommerce to any degree, you’ll have heard the name Magento 2. Magento is a…

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. Many people…

CMOs and Marketing agencies love to consider themselves “data-driven.” They want you to know that they LOVE digging into the…

Table of Contents Introduction to Magento Understanding eCommerce Platforms Magento eCommerce Platform Overview 7 Questions to Use as a Guide…

About five years ago, I created a new rule in my office – nobody was allowed to say they didn’t…

Choosing an eCommerce platform ideally suited to the needs of your unique business can be a bit like trying to…

With more than 2 billion monthly active users, Facebook is, without a doubt, the most important social media network today….

The two leading e-commerce platforms, by the number of installations, are WooCommerce and Magento. Both are versatile and powerful, and…

Let me tell you a story about a woman named Maggie.  About six months after I moved to a neighborhood…

True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t…

One of the funny quirks about writing teachers – creative types that constantly preach to students the value of being…

“A man gotta have a code.” – Omar Little  The Purposeful Marketing Method is a three-part framework. It is an easy-to-adopt system…

Ed. note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to…

Entrepreneurs who focus on enhancing their B2B and/or B2C commerce operation and overall customer satisfaction will eventually realize success. For…

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up…

Let’s go back to the central theme of the Purposeful Marketing Method: Ensuring that every marketing dollar a business spends,…

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and…

Many companies get lost with data and for good reason. First, there are thousands of metrics a company can track…

Leadership belongs to those who take it. –Sheryl Sandberg Any business can pay to attract consumers. If you want 1…

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20…

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with…

In the world of business tech trends, Enterprise Resource Planning (ERP) is one of the most prominent developments in the last…

Introduction to Buyer Personas  One of the biggest challenges marketers face is targeting the right people at the right time…

Business owners have a lot of important decisions to make when starting an e-commerce business. Picking the correct e-commerce platform…

Before we jump into your vision pitch, we need to start by re-visiting the customer lifecycle: Attract the Prospect Connect…

For many e-commerce businesses, the Magento platform is the backbone of their e-commerce business. Magento is one of the most…

“Are you cool, man?”  “Like how?” “Ooookay…” Dazed & Confused, 1993 Everybody has their idea of what “cool” looks like….

In the first part of the Purposeful Marketing Method’s Brand Day, teams work on their messaging when developing a Communication…

“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til you make it” professionals…

One of the all-time worst Google searches a company can type in is: “Best business taglines of all time” You’ll…

Editor’s note: This is the first of many posts introducing the Purposeful Marketing Method. For more on the PMM, click…

In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors. I’ve learned about…

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies…

Over the next 6 months, ATAK is excited to make a series of announcements about our company and some of…

Consider your homepage the entryway to your online business. Here, you have the fleeting opportunity to impress upon your visitors……

Defining Elements of a Brand Identity Kit Let’s start with defining Brand Identity. And like the title of Sinek’s book,…