ATAK Education Center
Learn how to grow your business with our creative, marketing, and development resources.
Developing Your Target Personas
Introduction to Buyer Personas One of the biggest challenges marketers face is targeting the right people at the right time…
Magento vs. Shopify: Our Complete Guide to E-Commerce Platforms in 2019
Business owners have a lot of important decisions to make when starting an e-commerce business. Picking the correct e-commerce platform…
The Vision Pitch – What it is and Why You Need It
Before we jump into your vision pitch, we need to start by re-visiting the customer lifecycle: Attract the Prospect Connect…
Magento Security Patches: Why They are Critical To Your Business
For many e-commerce businesses, the Magento platform is the backbone of their e-commerce business. Magento is one of the most…
The Style Discovery Tool
“Are you cool, man?” “Like how?” “Ooookay…” Dazed & Confused, 1993 Everybody has their idea of what “cool” looks like….
The Importance of a Visual Identity Audit
In the first part of the Purposeful Marketing Method’s Brand Day, teams work on their messaging when developing a Communication…
How to Create Real Value Propositions
“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til you make it” professionals…
The 7 Words Or Less Exercise: How to Create a Perfect Tagline
One of the all-time worst Google searches a company can type in is: “Best business taglines of all time” You’ll…
How to Create the Perfect Why-How-What Positioning Statement
Editor’s note: This is the first of many posts introducing the Purposeful Marketing Method. For more on the PMM, click…
Why We Created The Purposeful Marketing Method
In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors. I’ve learned about…
