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Choosing a B2B Marketing Agency: Unique Problems Require Unique Solutions
Every business is unique, and therefore, will have unique problems. Led by our CEO Austin LaRoche, today’s B2B Marketing Agency…
Show, Don’t Tell, Clients Your Expertise
Telling your customers that you are an “expert” isn’t enough to build credibility. Today’s B2B Marketing Agency Insights sees CEO…
The Courage It Takes to Write With A Point-of-View
Taking a stand and writing with a point-of-view takes courage. For today’s B2B Marketing Agency Insights, CEO Austin LaRoche discusses…
A Simple Path to Innovation
With so much noise surrounding the “best way to be innovative,” it’s easy to forget that the path to innovation…
3 Mistakes Young Marketers Make When Applying for Agency Jobs
Wondering how you can stand out as a young marketer in a sea of applicants? For today’s (slightly different) B2B…
Great Marketing Starts With A Budget
Understanding your budget is crucial for an effective marketing strategy. In today’s B2B Marketing Agency Insights, our CEO Austin LaRoche…
When LinkedIn Outreach Gets Too Saturated, How Do You Shine Through?
A common challenge for many sales representatives doing cold LinkedIn outreach is standing out through the noise. In today’s B2B…
Exaggerating the Problem to Define the Solution
A strong B2B marketing strategy is predicated on a clear understanding of your target market’s pain points. For this episode…
The Balance of Creative Genius and Getting Sh*t Done
Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this episode of B2B Marketing Agency…
The Marketing-to-Sales Map
The Marketing to Sales (M2S) Map was designed to help B2B agencies organize an efficient action plan based on the…
Running Your Clients on EOS
The Entrepreneurial Operating System (EOS) is a staple for the organization and success of ATAK Interactive. For this episode of…
ATAK Interactive Named HubSpot Platinum Agency
How to Use HubSpot’s New Target Accounts
What is Sales Enablement?
Sales Enablement is a simple concept with a big impact on the future of B2B marketing. In this episode of…
The LinkedIn Sales Navigator
LinkedIn has long been a popular and effective place to find and nurture sales leads. But with LinkedIn Sales Navigator,…
The B2B Marketing Agency of 2030
Being forward-thinking and prepared for the future is crucial to success. In this episode of B2B Marketing Agency Insights, Austin…
4 Secrets to HubSpot
Are you getting the most of HubSpot? In today’s episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK…
Why Your Content is Not Resonating
Content creation is an incredibly important aspect of your marketing strategy and can be extremely impactful if done well. During…
Why Nobody Cares About Marketing Qualified Leads
Marketing Qualified Leads might have a nice ring to it, but they aren’t a relevant marketing performance metric anymore. After…
4 Tools Marketing Agencies Should Build for Sales Teams
If you’ve read our previous blog on How to Build a Winning B2B Sales Enablement Strategy in 2020, you know…
Let’s Stop Calling It A “Webinar”
Driven by the shift to remote work, 2020 has proven so far to be a great year for the word…
6 Ways Agencies Fail Their Clients
Are you thinking of hiring a marketing agency? If you are, being aware of the mistakes that can lead to…
How to Build a Winning B2B Sales Enablement Strategy in 2020
Using Headless WordPress to Increase Website Speed and Security
How to Build a Consolidated MarTech Stack
As marketing plays a bigger role in the greater buyer journey, marketers have started to rely on technological solutions to…
B2B Marketing During COVID-19: Cindy Flynn
Cindy Flynn, of Hackler Flynn Law, has gone from doing four webinars a year to an average of six per…
How B2B Companies Can Delight Their Customers During COVID-19
It’s been several weeks since the United States reported its first positive case of COVID-19 (also known as Novel Coronavirus)….
7 Ways B2B Companies Can Use Thought Leadership to Overcome Their COVID-19 Challenges
There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought…
ATAK, Marketing, and Moving Ahead in the Age of COVID-19
“You never know how strong you are, until being strong is your only choice.” – Bob Marley For those of…
5 B2B Marketing Trends in 2020
Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has…
4 Myths About the New California Consumer Privacy Act (CCPA)
On January 1st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive…
How to Optimize Your Emails with A/B Testing
Customers fuel the growth of any company. That’s why making sure your customers are receiving the most amount of value…
ATAK Interactive Named HubSpot Gold Agency
In the summer of 2018, I made a decision I did not think I would ever make – I decided…
How HubSpot Integrates Sales and Marketing
“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a…
How to Build the Right B2B Marketing Budget in 2020
For B2B companies, the most important aspect of planning your marketing for a new year is determining your budget. If…
How to Run a Perfect Marketing Meeting in 2020
The perfect marketing meeting. Of the hundreds of companies I’ve spoken with, that have either adopted or tried to adopt…
What The Google BERT Update Means For SEO
Google BERT marks another major update to the company’s search algorithm in 2019. The Most Important Update in Five Years …
7 Ways to Build a Winning B2B Marketing Plan for 2020
The New Way to Build WordPress Websites: Headless WordPress and React
Every dynamic website has two primary components, commonly known and referred to as the “front end” and “back end.” The…
How to Implement Your Brand Tools
If you go through all of the brand exercises of Purposeful Marketing, you’ll end up with a set of deliverables:…
The “StoryBrand” Elevator Pitch
In the 11 Principles of Purposeful Marketing, we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems…
7 Questions to Ask When Building a Magento B2B Ecommerce Store
Regardless of whether you are building a B2B or a B2C site, you want things to go smoothly; quick within reason and according to…
Understanding eCommerce Platforms and Choosing the Right One
Software for doing business online once consisted of custom code. An in-house development team or contractor created it from scratch,…
What Is the Cost of Building and Operating a Magento eCommerce Store?
One most critical concern you will face as an e-commerce store owner is the cost of building, operating, hosting, and…
What are the Differences Between Magento 1 and Magento 2?
Magento is a great eCommerce platform for SMBs, and with Magento 2 the software is now even better. Magento 2…
Your Guide to Magento 2 Community Edition
If you follow the world of eCommerce to any degree, you’ll have heard the name Magento 2. Magento is a…
Your Guide to Magento 1 Community Edition
Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. Many people…
How to Determine Your Most Important Metrics
CMOs and Marketing agencies love to consider themselves “data-driven.” They want you to know that they LOVE digging into the…
The Complete Guide to Magento
Table of Contents Introduction to Magento Understanding eCommerce Platforms Magento eCommerce Platform Overview 7 Questions to Use as a Guide…
PMM: Why the 90 Day Obstacle Sprint is so Important
About five years ago, I created a new rule in my office – nobody was allowed to say they didn’t…
Understanding the Magento eCommerce Platform
Choosing an eCommerce platform ideally suited to the needs of your unique business can be a bit like trying to…
How To Use Facebook Audiences To Grow Your Business
With more than 2 billion monthly active users, Facebook is, without a doubt, the most important social media network today….
Why The Facebook Pixel Is Essential To Your eCommerce Business
These Are The Instagram Metrics You Should Be Measuring
Magento vs. WooCommerce: Which Is Better for You?
The two leading e-commerce platforms, by the number of installations, are WooCommerce and Magento. Both are versatile and powerful, and…
Purposeful Marketing Method: Great Customers – Yours and Theirs
Let me tell you a story about a woman named Maggie. About six months after I moved to a neighborhood…
B2B Branding Stripped Down to the Essentials
True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t…
How the Purposeful Marketing Method Sets A Company’s Focus
One of the funny quirks about writing teachers – creative types that constantly preach to students the value of being…
The 11 Principles of Purposeful Marketing
“A man gotta have a code.” – Omar Little The Purposeful Marketing Method is a three-part framework. It is an easy-to-adopt system…
Inbound Through the Eyes of a New Marketer
Ed. note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to…
The Most Useful Magento Extensions for 2019
How To Identify the Ideal ERP Software for Your Small Business
Entrepreneurs who focus on enhancing their B2B and/or B2C commerce operation and overall customer satisfaction will eventually realize success. For…
How ERP Improves Customer Service
Your Guide to Setting Up Your Magento Store for Search Engines
One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up…
Purposeful Marketing Method: Drawing Your Marketing to Sales (M2S) Maps
Let’s go back to the central theme of the Purposeful Marketing Method: Ensuring that every marketing dollar a business spends,…
Why You Should Consider Magento as Your B2B eCommerce Platform
There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and…
Purposeful Marketing Method: Conducting Customer List Analysis
Many companies get lost with data and for good reason. First, there are thousands of metrics a company can track…
The Leadership Message – Attracting Prospects Through a Point-of-View
Leadership belongs to those who take it. –Sheryl Sandberg Any business can pay to attract consumers. If you want 1…
Email Marketing Trends that Actually Matter in 2019
Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20…
ATAK’s Work at ISA Sign Expo 2019
Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with…
What is ERP?
In the world of business tech trends, Enterprise Resource Planning (ERP) is one of the most prominent developments in the last…
Developing Your Target Personas
Introduction to Buyer Personas One of the biggest challenges marketers face is targeting the right people at the right time…
Magento vs. Shopify: Our Complete Guide to E-Commerce Platforms in 2019
Business owners have a lot of important decisions to make when starting an e-commerce business. Picking the correct e-commerce platform…
The Vision Pitch – What it is and Why You Need It
Before we jump into your vision pitch, we need to start by re-visiting the customer lifecycle: Attract the Prospect Connect…
Magento Security Patches: Why They are Critical To Your Business
For many e-commerce businesses, the Magento platform is the backbone of their e-commerce business. Magento is one of the most…
The Style Discovery Tool
“Are you cool, man?” “Like how?” “Ooookay…” Dazed & Confused, 1993 Everybody has their idea of what “cool” looks like….
The Importance of a Visual Identity Audit
In the first part of the Purposeful Marketing Method’s Brand Day, teams work on their messaging when developing a Communication…
How to Create Real Value Propositions
“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til you make it” professionals…
The 7 Words Or Less Exercise: How to Create a Perfect Tagline
One of the all-time worst Google searches a company can type in is: “Best business taglines of all time” You’ll…
How to Create the Perfect Why-How-What Positioning Statement
Editor’s note: This is the first of many posts introducing the Purposeful Marketing Method. For more on the PMM, click…
Why We Created The Purposeful Marketing Method
In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors. I’ve learned about…
Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration
Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies…
How to Pick a Magento Development Agency
Why We Decided to Become a Hubspot Partner
Over the next 6 months, ATAK is excited to make a series of announcements about our company and some of…
11 Features Every eCommerce Site Needs in 2019
6 B2B Marketing Strategies for 2019
6 SEO Mistakes You’re Probably Making (And How to Fix Them)
Can You Use Instagram Stories to Increase Sales?
How to Optimize Your Company LinkedIn Page in 40 Minutes (or Less!)
8 Facebook Targeting Strategies You Should Try Today
WordPress Maintenance: Why You Should Always be Using the Latest Version of WordPress
How a Fully Integrated B2B Marketing Campaign Delivered Results
6 Strategies for Building a Nonprofit Website in 2019
Protecting Small Business Systems from Ransomware: Interview
8 Changes Your Website Needs to Be GDPR Compliant
Small Changes Lead to Big Numbers: A/B Tests to Run on Your Website’s Homepage
Consider your homepage the entryway to your online business. Here, you have the fleeting opportunity to impress upon your visitors……
Modules for Magento Ecommerce Conversion Optimization
Data Solutions: Much More Than Just SEO
Brand Identity Kit: What it is and How to Attain it
Defining Elements of a Brand Identity Kit Let’s start with defining Brand Identity. And like the title of Sinek’s book,…