The ATAK Interactive Blog

 

Recently, we’ve had a lot of clients asking “what is the whole hashtag business all about?” With so many different hashtags and uses for them, we feel it would be beneficial to explain what hashtags are, how to use them and when they best apply.

 

Hashtags start with the pound symbol: # followed by your series of letter or words you would like to use.

 

The first hashtag was created by Chris Messina, @MrMessina, in 2007 in this tweet:

“how do you feel about using # (pound) for groups. As in #barcamp [msg]?”

 

The founder of Twitter, Evan Williams, initially thought that Messina’s hashtag idea would be short lived because it was ‘too technical’ for the average user. However, as we can see today Messina’s concept is still very much used in everyday life. Hashtags are used at events, in groups, and creates a circle of people with common interests or topics.

 

For example, say that you going to the Dodgers Opening Day game with your friend and you want to tell everyone that you’re going. Lucky for you, the Dodgers have a hashtag created by their marketing team just for this purpose: #OpeningDayLA . By using this hashtag when you post about the event you are connecting your tweet with the thousands of other fans who have also used this hashtag in their tweet. By entering this hashtag into the search bar of Twitter or in the Explore section on Instagram, you can see who else is talking about Opening Day and connect with other fans.

 

 

You’ve seen plenty of posts that have ten, even twenty hashtags attached making the hashtags even longer than the initial caption. While these users are correctly using hashtags, they are not using best practices with hashtags. We feel it’s best to use 1-3 hashtags for each tweet or post and some tweets don’t require any hashtags at all. While using several hashtags can be effective in gaining new followers, it isn’t the best approach for gaining engaging and loyal followers.

 

If you are asking yourself “should I use this hashtag for my business?” then consider these two variables before publishing.

 

1. Does this hashtag take ownership of my brand? For instance, if your brand has the slogan “Just Do It” attached to it, then using the hashtag #JustDoIt supports your marketing campaign and your brand message. But this should only be done with a brand name or one slogan. Keep it focused.

 

2. Will anyone in my target demo search for this hashtag and see value upon finding my content? Sure, people search hashtags like #cool and #fun all the time. However, this is not a very focused use of a hashtag. Let’s say you owned a clothing store on the popular Venice Beach street Abbot Kinney, you would want to tag #AbbotKinney in your posts so people looking to learn more about the shopping in that area could see your content.

 

One last tip: it’s especially important to keep hashtags short, specific, spell checked, and civil. These rules are important for all account but especially business accounts. For more information on hashtag etiquette check out this great article from the Ad Council.

 

#Hashtag.png

 

Jimmy Fallon and Justin Timberlake could use a lesson on how to use hashtags too:

 

If you are still confused about hashtags and would like more information contact Nicole at nicole@atakinteractive.com or 310. 526.7493 Ext. 8 to come in for a discussion on how to best use hashtags for your business or personal account.

 

Sources:

http://readwrite.com/2011/02/04/the_first_hashtag_ever_tweeted_on_twitter_-_they_s

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7 Ways Pinterest Boosts Your E-commerce Website

Pinterest has paved its way to become the number one social media platform to showcase products for e-commerce websites. Its image-based platform has made it easy for e-commerce websites to show their products in another space without the cost of other marketing techniques.

 

Here are 7 ways Pinterest boosts your e-commerce website:

 

1. It’s Where Users Go To Buy

Pinterest is leading the social sphere in connecting with customers who are ready to make a purchase. It’s estimated by Invesp that 50% of Pinterest users create Pinboards specifically for a purchase decision. Furthermore, according to Javelin Strategy & Research, the average Pinterest user has a $123.50 average order value. This is 126% more than Facebook’s $54.64 average order value!

 

2. Quality Images = Quality Conversions

As mentioned in our Why Pinterest blog post, Pinterest is an image-based social platform. Images stimulate consumer emotions and a desire to buy. In order to optimize your e-commerce business on Pinterest, it is essential to have high quality images of your products pins. Better images help your digital reputation and gets more repins. It may sound selfish of Pinterest, but outer beauty counts.

 

INSIDER TIP: The ideal Pinterest image is 736 pixels wide by any length.

 

3. Creates Backlinks

Each pin creates a backlink to your e-commerce site. When you create a pin you create a backlink to the source page. In addition, each time this pin is repinned, another backlink is created.

 

4. Pinterest Has Its Own Search Engine

Pinterest has its own search engine inside the platform. There are a variety of categories that fit almost every pin and with Pinterest’s “Other” category, there’s no reason why a pin can’t be categorized. Each Pin also has a caption which you can fill with keywords and descriptions of your product. The caption should be informative but not overdone.

 

INSIDER TIP: Keep a caption between 100-200 characters for best results.

 

5. Consumer Women Dominate

Women have been essential to Pinterest’s success. As of June 2014, 85% of the 70 million Pinterest users are women. Women are more likely to respond to the opinion of other women. As a result, 47 percent of women bought something based off a recommendation from Pinterest, whereas only 33 percent bought because of a recommendation on Facebook. Exploring how to capitalize on this large market can breathe new life into your e-commerce business.

 

6. Easy and Effective Pin Widget

The pin widget is an easy way to get people sharing your products on their Pinterest boards. There are multiple widgets that can be embedded on your site like the Pin it button, Follow button, Pin Widgets, Profile Widgets, and Board Widgets.

 

If you would like to talk about adding Pinterest Widgets to your e-commerce website contact David at 310.526.7493

 

7. Growing of Rich Pins

Rich Pins are categorized into 4 sections: Movie, Recipe, Product, and Article. Being able to categorize pins make them more visible and more likely to be repinned. Rich Pins are making Pinterest better than ever before by showing Pinners the price, stock availability and a buy link to each product pinned. By creating a direct link to the product, Pinterest is simplifying the purchase process by taking out multiple steps in the consumers way to buying your product. In addition, these prices are available in real time providing price changes to the customer without editing each pin every time a price changes.

 

 

Sources:

http://www.practicalecommerce.com/articles/4144-10-Ways-to-Use-Pinterest-for-your-Ecommerce-Business

http://blog.crazyegg.com/2013/11/15/power-of-pinterest-ecommerce/

https://econsultancy.com/blog/64202-four-points-of-pinterest-in-ecommerce-2#i.11qpknjr11e111

http://www.internetretailer.com/2014/01/06/how-pinterest-tops-facebook-e-commerce

 

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Google Analytics is the best software service for website owners to monitor and measure their website traffic, conversion rates, profits, visitors, and so on. As mentioned in our previous Google Analytics Overview article, Google Analytics is free, convenient, and easy to use. As eCommerce and website marketing specialists, we at ATAK Interactive want to continue sharing our thoughts on Google Analytics. In this article we will explain how to measure the right metrics and how to customize your dashboard with other ratios and numbers to get more detailed reports catered to your business. For now, the first thing to know is to how to set up our Google Analytics account and start monitoring your website. If you haven’t already, check out our Google Analytics Overview article to learn more about its aspects and features.

 

Sign Up

Let’s start from the simplest step: getting started. You will either use your existing Google account or create a new one by clicking “Create An Account” on the upper right corner. http://www.google.com/analytics/ After you sign up or you have logged into your Google Analytics account you will see the set up screen below.

 

 

*Note – Google may change this view at any time so you may see slightly different interface. At the end of the day, it is easy to understand and follow with every possible version of Google Analytics.

 

Settings And Getting A Tracking Code Page

After you’ve signed into your Google Analytics account you will see a settings page to setup your account.

(Shown below)

Fill this form out (pretty easy and basic questions) and then click “Get Tracking ID” button at the bottom. Once you have this code, it’s time to copy your tracking code and install it into your website. ATAK Interactive can install Google Analytics for you and track every metric in our website. Basically, this slightly technical step is how Google Analytics can track usage and deliver these useful metrics.

 

Installing Your Tracking Code

If you are using the WordPress content management system for your website backbone, ATAK generally installs the Google Analytics plugin which is free to download/use. In your Google Analytics plugin (WordPress) under “Settings” you can manually insert your tracking code. As you can see in the picture below there is a code in the box, which is your tracking code. Just copy and paste this code into your WordPress plug in. Please “DO NOT” copy the one below our image. Only copy your own tracking code, this example tracking code won’y work. All Google accounts have their own tracking codes, so they aren’t the same.

 

 

If you aren’t using a WordPress content management system, it’s still easy to install your tracking code. Please follow the steps below:

  • Copy your tracking code
  • Paste it into your website’s HTML code right before the ending tag. (Has to be pasted exactly before the ending tag)
  • Easy tip to find the ending tag: Do a search by “Ctrl+F” on PC or Command+F on Mac about </head>. This is going to help you to find the exact right spot to paste your tracking code.
  • Right before “</head>” in your HTML code, give some space and paste your Google Analytics tracking code. SAVE and you are done.
  • Give Google some time to recognize your tracking code.

 

Congratulations! From here you are ready to monitor the performance of your website and interpret those metrics for a more efficient website. To get more information about Google Analytics please check our previous blog articles or give us a call to get a free consultation 1-855-472-1892.

 

References:

http://www.wikihow.com/Add-Google-Analytics-to-Your-Website

http://www.lizlockard.com/how-to-set-up-google-analytics-3-essential-steps-for-the-beginner/

http://www.practicalecommerce.com/articles/69573-How-to-Install-Google-Analytics-on-WordPress

 

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Over the past six months a lot has changed for the ATAK team. We’ve welcomed several new clients and continued evolving our approach to web development and online marketing. We asked each team member to explain their perspective over this past year and share a little about where they see the digital media industry going.

 

David Ephraim on Web Development


 

1.  What have you learned half way through this year about your industry or your job?

 

I have really started to see the benefits of community involvement and how the effort put in can really pay off. We have made a conscious effort to get out into our community, volunteer with our clients and friends, and attend other events in our local areas to support efforts we believe in. These philanthropic events lead to meeting new people with opportunities for collaboration. These relationships are built via a good foundation where you have common ground to connect with that person or company.

 

2.  What’s a new trend you are seeing and liking to continue with?

 

We are really interested in smart email campaigns, ones where actions are created out of specific client behavior so that the message one receives is catered to what that person is interested in. Instead of sending one mass email to an entire list, one can create different lists for different users and upon different actions users will get follow up emails in a time sequence optimized for action. We call this process “the funnel” where users are guided based on interests close to them. One example of a specific type of “funnel” would be an abandoned cart sequence, where if a user has left a shopping cart with items in the cart that user would get messaging 1 day, 4 days, and 7 days later with different prompts (the last one being a 10% off coupon).

 

3.  What trend are you moving away from?

 

As much as we love catering to a client’s desires, we’ve realized over the past five years that when we build sites on platforms other than Magento or WordPress, it always leads to problems down the road. Instead of working within platforms like Volusion or Drupal, we’ve now moved towards exclusively working with the platforms that result in happy clients every time. ATAK Interactive’s new motto is “Let’s Grow Together,” and we want to ensure we’re putting our clients in a position to succeed. Therefore, we’re sticking to the best platforms available at the moment – Magento and WordPress.

 

 

Austin LaRoche on Digital Marketing


 

1.  What have you learned half way through this year about your industry or your job?

 

An investment in sophistication is an investment in conversion. Automated emails based on behaviors will have higher open and click through rates and will lead to more ROI for clients. Retargeting ads on Facebook, Twitter, and mobile will increase brand awareness and sales. Websites and email templates built on responsive design will make the user experience so fantastic that more actions called upon will be fulfilled. An investment in sophistication is the bump businesses need to go from good conversion rates to great ones.

 

2.  What’s a new trend you are seeing and liking to continue with?

 

Nontraditional social media ad spending. ATAK has begun partnering with niche companies offering social media ad spends that connect products and content with influencers specific to both a community and a social media network (i.e. – Fashionistas on Pinterest, Car Lovers on Instagram, etc). With the paid advertisements being funneled through power users as opposed to being stuck in a cluttered news feed, brands can smartly advertise while being incognito, using a trusted voice to passively sell their product.

 

3.  What trend are you moving away from?

 

I recently made the decision that I would not conduct any email marketing campaigns where the newsletter was not designed responsively. With some brands seeing 70% of their email opens coming from mobile, it’s imperative that we optimize our email design to fit all browsing devices.

 

 

Josh Goodman on Search and SEO


 

1 .  What have you learned half way through this year about your industry or your job?

 

Search is always changing as search engines refine their system for displaying results. Google is continuously updating their algorithm to give the best results possible according to their priorities. What I have had reaffirmed in the last six months is that search is evolving at a faster rate than ever. Google has updated their algorithm more times this year than ever and we expect that trend to continue (see the chart below). In order to stay ahead of the game with search, we have to be looking out for our clients to ensure they are agile enough to keep up with the increasingly fast pace of search as it is refined and evolves. In this last update Google has pushed the importance of content. We have brought content writing services to the forefront as a very important part of an overall marketing campaign. We have also started doing coaching/consulting with our clients on what to write and where to place content.

 

2.   What’s a new trend you are seeing and liking to continue with?

 

Content is king in search. Right now a website and company is being judged in search on their ability to explain what they do to their potential customers and how much fresh and relevant content they can generate and get out on the web. Our websites are putting a huge emphasis on quality content that speaks to our industry and customers. Right now we have been helping our clients to be experts in their fields and help a potential customer to understand their business through the material available on the website in the content portions of the website. For example the blog, about us, history, and social media pages.

 

3.  What trend are you moving away from?

 

Link building used to be a major factor in search. We now do it in very select circumstances because google has given this less value. We are now updating our SEO campaigns to reflect Google’s new priorities.

 

 

 Nicole Gonthier on Social Media


 

1.  What have you learned half way through this year about your industry or your job?

 

I believe the most important thing I’ve learned half way through this year is that my personal experience with social media has really proven to be a major strength. As the youngest in the office, there was a fear that my new journey into the job world would be rocky. In many professional aspects, I am still learning, but when it comes to knowing how to use these social platforms and what types of content work best, my understanding of emerging platforms is greatly appreciated and I have the ability to contribute right away with many of our clients.

2.  What’s a new trend you are seeing and wish to continue with?

 

Retargeting Ads. While they may not be brand new to everyone, these are some of the coolest things I’ve ever seen and they are getting continually smarter. Retargeting ads create an advertisement for a consumer based off of their previous search, email or purchase history. These types of responses are amazing to me because instead of seeing ads that are irrelevant to me, I see ads that are specific to me and generally more interesting to the consumer. Also they work! The return is well worth the spend.

 

3.  What trend are you moving away from?

 

Although it is still very much used in personal social media accounts, I feel that it is important to keep hashtags to a minimum and stay post-specific not industry-specific. Using too many hashtags looks unprofessional for company accounts and off point. While using generic hashtags like #IG, #L4L, #FF are good for receiving new followers, they aren’t the best for receiving genuine followers.

My #hashtag rules are:

Facebook: 0-2 hashtags

Twitter: 1-3 hashtags

Instagram: 1-5 hashtags

Pinterest: none…please none.

LinkedIn: none.

 

 

 Cem Sinci on Communication


 

1.  What have you learned half way through this year about your industry or your job?

 

I’m out in the field a lot having offline conversations with prospective new clients. One thing I was really surprised at is how many people are now aware of responsive design. Once an emerging trend that scared people away, I’m finding there’s a universal excitement from business owners to optimize their site for every device. It’s not foreign anymore.

 

2.  What’s a new trend you are seeing and wish to continue with?

 

I don’t know if it’s a trend but I’m often surprised by how many people would rather connect in person and offline to discuss prospective online services. There’s a general desire to take time away from all of digital tasks everyone is working on to meet in person. Local clients love to meet face-to-face and with clients that are out of town, Skype is often preferred over just a phone call.

 

3.  What trend are you moving away from?

 

In my world, I’ve found the tech-ier I speak to prospective clients, the less they care. People just want to know the basics – what does it cost and what do I get as a return? We’re moving away from showing off our expertise and shifting towards being able to show customers that we can explain our services in a way that is easy to understand and demonstrates where they will find their ROI.

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Google Analytics is the most powerful analytics tool out there for website owners, website developers or marketing experts. Google analytics offers many useful metrics regarding your website and your visitors. Signing up on Google Analytics is simple and also free. This article is to guide you through some of the overwhelming data so you can find and measure the right metrics for your own (website’s) good. As ecommerce and website marketing specialists, we at ATAK Interactive want to educate you about the basics of Google Analytics and how to use it in the most efficient way, for you. In future posts we will dive into more detail, but this article is our initial overview. We’ll post more about Google Analytics in the following weeks; those posts will be more specific and detailed, honing into specific sections, but let’s start with the basics.

 

 

When Logging In

First of all, every ratio and number you need, for now, is available on your Google Analytics accounts sidebar (on the left). One does not need to do any extra moves to activate those numbers, just log-in.

 

Your Target Audience

By far, the best way to identify your target market and get to know more about them is to give them a survey, but that takes time and money. Google Analytics is able to check and deliver clever metrics; easy and free. On the left of your Google Analytics account’s dashboard you will see an “Audience” tab under Standard Reports. This tab gives you important information about who is visiting your website. You can find some statistics about the location of your visitors, the technology that they use such as browser type, or other user demographics. One can accurately see how many visitors use their smartphones, tablets, or computers. Essentially, one will even see visitors’ device choices when visiting a site. If many of your visitors are coming from a mobile device you may what to ask yourself, “Do I have a mobile friendly website?” You may need to think about upgrading to a  “responsive design” for your website.

 

 

How Do Your Visitors Find Your Website?

To see where your visitors come to your website from, you should be aware of the “Acquisitions” tab. We recommend two reports from that section for you to be able to see how users find your website. First click on “All Traffic”, which will tell you how your visitors discovered your site; typing your domain into their browser, or by clicking to a link on a search engine, or other. The other essential report will be in the “All Referrals” section to find all sources where a user clicked from another website and transferred to your website. This report doesn’t show any total traffic or direct visitors, but it’s beneficial to see your referral websites where one can possible realize where efforts can best be spent to increase those referral numbers with certain partners.

 

Food for thought: If you are on social media platforms, you should use the “Social Media” reports section to check which platforms send you more traffic so you can also decide where efforts should be spent and improved on (or avoided due to lack of return).

 

Want More Traffic?

After we have figured out how visitors come to a website and which devices or platforms they are using we can then act more strategically and accurately to increase website traffic. If one knows that most visitors come from Facebook, one should invest and improve his or her Facebook campaign. If you invest a lot into Pinterest and you only get a few poor leads from there then cancel it or change your strategy. Regarding visitor demographics, one can implement more accurate (targeted) marketing campaigns to appeal to specific user types. It’s all about getting to know your target audience and where are they coming from. Google Analytics helps a lot in this discovery process.

 

Website Performance

Another important piece to watch is how particular pieces/pages of your website perform. Google Analytics has an “All Pages” report under Behavior and Site Content. This report will illustrate which pages and/or posts are getting traffic and for how long. We suggest for you to check 3 crucial metrics to analyze and interpret this report better; page views, average time on page, and bounce rates.

 

 

  • “Page Views” – Page views are the number of visitors that loaded your page.

 

  • “Average Time On Page” – This metric is the time that your visitors spend on a specific page. You can check all your pages and see which are more popular. More popular pages are pages users spend the most time on. This means the page is interesting. Pages with a low average time may need to be improved with more call to action, better graphics, and more effective text/content. Video can also help.

 

  • “Bounce Rate” – From a website marketing and ecommerce point of view, the bounce rate metric is one of the most important metrics on Google Analytics. The bounce rate is the percentage that shows how many visitors left your site immediately after they came. If you have a high bounce rate that means your website is receiving the insignificant traffic from irrelevant audiences.

 

These on site behavioral metrics will show you if your visitors are really spending time on your website by reading your blog or checking your content or not. After you analyze these metrics you can then take a more educated approach when thinking about redesign or content change to increase your average time and page views. Taking these tactics eventually decrease your bounce rates.

 

Speed

Another significant tool to check and see is loading speed of your website and pages. No one wants a slow website as its pretty obvious users will just come and leave. The behavior tab has site speed and page timings so you can find the loading speeds for every single page, and also see suggestions about how to improve your speed on the bottom of the page. You should try to apply those suggestions to increase your speed.

 

In conclusion, ATAK Interactive believes these free metrics from Google Analytics are incredible for many areas of website management and marketing. We will continue to go deeper on Google Analytics with our next blog articles, but as ecommerce and website marketing specialists we are always here to help grow your online exposure and help your business to get more sales online. To get a free consultation or advice please call us 1-855-472-1892 or visit our website www.atakinteractive.com

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Lunch Club LA has been all over Los Angeles.  We’ve gone to Sherman Oaks, Santa Monica, Westwood – even Silverlake! – but it was about time to head to DTLA, Downtown Los Angeles. We decided upon Bäco Mercat for this week’s lunchtime adventure by recommendation of our CMO, Austin LaRoche.  Recognized in magazines like GQ, bon appetit, and Food & Wine, Bäco Mercat was well worth the trip!

 

Bäco Mercat is known for their signature flatbread sandwich called the “baco,” which is a thick pita-type bread, a play on the Spanish type of pizza called, “coca.” Most of the table ordered the baco sandwiches and the rest decided on pizza.  The baco soaked up the juices from the meats and sauces so not a drop of delicious flavor went to waste.

 

 

We also made some new friends today at Lunch Club LA.  Our new buddy Pankaj introduced the table to the fascinating world of intellectual property law and trademark law, while our friends from Hoopla Promo, Brian and Chris, gave us a rundown on the new promotional items on trend this summer. Our pals Shehan and Gary from the world of Finance both enjoyed their first trip to Lunch Club, and our IT expert Aramis came to his second outing with us.

 

While we’ve had some great lunch clubs recently, our visit to Bäco Mercat really shined strong. The staff was very accommodating to our large group and made sure we were well taken care of.

Cheers!

 

 

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Retargeting 101

Early retargeting strategies were not nearly as sophisticated as they are today.  Previously when advertisers used web advertisements, they would place ads on related sites that they believed customers viewed and place ads solely on these sites.  While this approach generally worked, it lacked the specificity that we use today with cookies.  A web cookie is a tiny piece of code placed in your search browser by sites you visit that keeps track of your movements within the search browser.  With cookies, advertisers can tell who has previously visited a website and market to only this group, ‘retargeting’ them back to the site.  Retargeting saves companies thousands in advertising budgets by bringing back customers who have already showed interest in their website or company.

 

Types of Retargeting

Retargeting is categorized into four main types:

  1. Site based- Users visit your website and browses the pages and links on your site.  The same user then leaves the site and continues searching on other sites.  A retargeting ad will appear in various ad spaces on the other sites linking them back to the original site to complete an anticipated action or simply revisit the site.

  2. Search based- Quoted as being the fastest growing retargeting technique in 2012, search based retargeting is based on advertisers bidding in real-time for display impressions based on the different keywords a user types into search engines.

  3. Email based- Email based customers are 11% more valuable than the average customer according to Conversionxl.com, making email based retargeting the third highest source for customer acquisition. Email based retargeting ads are sent to a company’s mailing list subscribers.  Once opened, the email drops a cookie in the viewer’s browser and the cookie places ads around the web as the user browses various sites.

  4. CRM based- The main difference with CRM retargeting is it uses the company’s offline customer database, full of customers who may not visit the company website, to see online display advertising issuing them to the website.

 

Real-Time Bidding

Real-time bidding (RBF) for retargeting ads is most commonly used with search based retargeting as previously mentioned in the examples above.  Much like an auction or stock market, advertisers will bid in real-time for open ad spaces on various websites. The available space goes to the highest bidder which occurs in the brief time, milliseconds really, before a web page is opened by a potential customer.  The bidders are not actual people, but a software program called a Demand-Side Platform (DSP), allowing advertisers to manage their budget and inventory on many ad exchanges in real time.  RBF gives the advertiser enhanced consumer targeting, higher customer reach frequency, and eliminates wasted budgets on impressions or advertisements.  RBF not only benefits the advertiser but also the website publisher, who is receiving the highest bid for their prime ad space not just a set price.

 

Conversion Rates

Retargeting ads are quickly becoming a force for digital advertising.  A recent Comscore.com study reported that although not all customers clicked on their ads, brands saw a 1046% increase in branded searches once they began retargeting ads.  This View-Through conversion, or the rate as which customers viewed an ad and chose not to click on it, is an important value metric for digital advertisers to continually improve.

 

Begin a Retargeting Campaign

We are excited to be able to offer this service to our entire client base at ATAK Interactive.  According to IDC, RTB display ads will increase to 59% by 2016 and global spending on RTB display ads could reach $13.9 billion by 2016, making retargeting ads an intriguing opportunity for your company’s advertising campaigns. To learn more about retargeting ads and to add this approach to your advertising strategy contact Austin at Austin@atakinteractive.com or call the ATAK offices at 1-855-472-1892.

 

Sources

https://retargeter.com/blog/retargeting/the-top-5-retargeting-myths

https://retargeter.com/blog/uncategorized/design-smarter-retargeting-campaigns

http://www.cmo.com/articles/2013/11/20/15_Stats_Retargeting.html

http://www.convinceandconvert.com/digital-marketing/retargeting-5-new-statistics-that-may-surprise-you/

Video by Acuity Ads https://www.youtube.com/watch?v=-DiIsrJUsRU

 

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As social media and online marketing specialists at ATAK Interactive, we want to educate you about effective ways to boost your company profile on LinkedIn. While it is very important to have a personal business profile on LinkedIn, it is incredibly advantageous to also have a company profile for B2B interactions. Professionals, customers, and colleagues can connect to your company’s LinkedIn profile and you have the ability to grab their attention with compelling content and information. To get the most out LinkedIn, follow this guide.

 

Personal Page

First, you should have a well-organized and prepared personal page on LinkedIn before you start creating your company’s profile. You should optimize your page with an up to date picture, header, summary, experience and most importantly recommendations. Then begin connecting with professionals you already work with on a daily basis like you would with Facebook or Twitter. To learn more about personal LinkedIn accounts please check:

http://www.businessinsider.com/8-steps-to-creating-a-powerful-linkedin-profile-2013-12

 

Create a Company Page

Now that your all-star personal page is set up, do the same for your company profile page. LinkedIn allows you to add employees, a company overview, statistics, and product pages to share with your distributors, customers or association members. The company’s profile on LinkedIn will provide a highlight of your services and organizations to increase your online exposure to the LinkedIn environment. Be sure to connect with all your employee’s personal LinkedIn accounts so you can extend to their network chains and grow your company’s reach.

 

Recommendations

Recommendations are a way for customers to share experiences about you on both your personal and company profiles. Recommendations are crucial for your business profile on LinkedIn, so try to collect as many reviews as you can. If you hear a compliment about your business on LinkedIn, try to contact that person individually and ask for them to write a recommendation for you.

 

Update Your Status

LinkedIn’s status feature is just like Facebook’s so sharing articles, news or interesting feeds about your industry or company is applicable. How frequent you update your LinkedIn status is debated by many marketing experts. At ATAK, we believe that you should update your status at least once every two days. Some say you should update is as much as six times a day while others say once a week. The frequency is less important as long as you’re posting relevant information.

 

What to Do and What Not to Do On LinkedIn

LinkedIn is for updating your company’s standing, engaging with customers or businesses, and increasing your company’s overall exposure. Also don’t be afraid to post job listings, after all, this is a social business platform. LinkedIn is not a good place to show your products and try to sell customers with updates. Keep that information on Facebook, Twitter, and in your email marketing.

 

LinkedIn Groups

Try to join groups that are related to your business or potential customers. This way you can be in conversations that may involve potential customers. When you lead the conversation by sharing relevant and useful content to other professionals, you will showcase your expertise in the field and gain the attention of others.

 

LinkedIn Answers

Use this feature to get useful advice from experienced professionals. On LinkedIn there are at least 200 different categories within the Answers feature making it easy to find a particular field of interest. Many small business owners use this tool to find expert advice on a specific subject. You can also show your business savvy by answering some questions that require your expertise. Who knows, maybe answering their question will inspire them to endorse one of your skills!

 

Add and Share Blog Posts

Adding blog posts to LinkedIn is one of the best ways to get attention from your audience just like it is on your website, Facebook or Twitter account. Blogging is an easy way to create useful content to share with your audience, increase loyalty and credibility, and increase your SEO.

We are digital marketing specialists at ATAK Interactive here to help you with your company’s online needs. If you are interested in adding LinkedIn or any other social platform to your social media mix please contact Austin at 1-855-472-1892.

 

 

References:

http://www.nextavenue.org/blog/6-ways-small-business-owners-should-use-linkedin

http://blog.linkedin.com/2010/04/12/linkedin-small-business-tips/

http://www.business2community.com/small-business/10-steps-use-linkedin-help-grow-small-business-0879699#!T7yn1

 

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Why Pinterest?

Many business owners want to keep their social media presence on two major platforms, Facebook and Twitter. While the majority of social interaction is done on these two platforms, Pinterest is quickly becoming a mecca for referrals and online shopping.  Pinterest is practically made for businesses, especially product based ones. If you are selling a product online or even offline, you should be on Pinterest because of these three important facts:

 

  • Pinterest can give you a 50% higher conversion rate over other online traffic.
  • Buyer referrals from Pinterest are 10% more likely to buy over any other social network.
  • Pinterest generates 4 times more revenue (per click) than Twitter and 27% more per click than Facebook.

 

By creating a business Pinterest account, and staying active on it, you are efficiently creating one more way for customers to connect with your company and product.  It will drive more traffic to your site and help grow loyal customers that are more likely to refer your company to their friends and family.  While it’s still very important to maintain a presence on Facebook and Twitter, creating a presence on Pinterest is becoming vital for customer loyalty and growth.

 

Pinterest Creates Lifestyles

As mentioned earlier, Pinterest highlights product based industries over other industries.  However, Pinterest also allows for members to create on online lifestyle in addition to organizing physical objects.  If your industry is service based and not product based, it can still thrive on Pinterest if you connect it to one of Pinterest’s many categories:

  • Popular
  • Everything
  • Gifts
  • Videos
  • Featured
  • Animals
  • Architecture
  • Art
  • Cars & Motorcycles
  • Celebrities
  • Design
  • DIY & Crafts
  • Education
  • Film, Music & Books
  • Gardening
  • Geek
  • Hair & Beauty
  • Health & Fitness
  • History
  • Holidays & Events
  • Home Décor
  • Humor
  • Illustrations & Posters
  • Kids
  • Men’s Fashion
  • Outdoors
  • Photography
  • Products
  • Quotes
  • Science & Nature
  • Sports
  • Tattoos
  • Technology
  • Travel
  • Weddings
  • Women’s Fashion
  • Other

These broad categories make it easy to connect any industry to a Pinterest category.  Plus, if all else fails, ‘Other’ always works too.  Pinterest is supposed to be fun and allow creativity to shine above intellect.  Creativity and fun graphics create the best Pinterest marketing, so have fun!

 

Pinterest is Visual

Pinterest is a shopping experience platform all about visuals, pictures and videos. Pictures with multiple dominant colors are 300% more likely to be repined. Interestingly enough, pins with red, yellow, and brown color profiles are 200% more likely to be repined than those with a blue color profile.  Pins with better images are more likely to get repined, and while it’s better to have a larger number of pins it is absolutely essential that they look better than the actual description of the image.

 

Pinterest Success Stories

As online and social media marketing specialists, we at ATAK Interactive can help start your business in the right direction with Pinterest and make sure you don’t become another Pintrosity!  We have plenty of clients from different industries that are doing amazing work on Pinterest. Each business is successful for different reasons.  Click the links below to see why they are kicking butt: Pinterest style!

 

AMS Physical Therapy

AMS Physical Therapy, Inc is an outpatient orthopedic therapist owned clinic. Specializing in post-surgical orthopedic conditions, postural dysfunction, joint pain related to obesity, balance disorders, sport specific injuries, and pregnancy related low back pain. At AMS PT each patient is treated one-on-one and treatments are rendered by a licensed physical therapist.

AMS is a service-based industry providing specialized physical therapy options to their clients. They have been able to turn their service into a daily lifestyle for current and future customers through Pinterest. With boards like Office Exercises, and Massage Therapy they have been able to market their services to multiple areas within their industry.

 

In addition to their practical boards, AMS also have implemented a few fun boards like Bike Art and Stairs, which are not directly related to their industry but that indirectly relate to their customer needs or lifestyles.  Bikes create visually stimulating content and are in trend right now.  Bikers also use physical therapists for a variety of issues and by connecting these two, AMS is able to gain more online traction and new clients.

CCR Brand

CCR Brand is a Los Angeles based Apparel Company rooted in the Creative Culture of California.  Specializing in fun active wear, CCR Brand clothing gives every customer that special California feel with CCR Brand onesies, rompers, and hoodies.

To reiterate: Pictures are king.  Visually stimulating pictures get the most traction and repins.  CCR Brand is not only selling a line of products but also the California-Venice Beach lifestyle. They have made it very clear who they are trying to sell to and give customers examples of how to wear their clothes. They even have a board called “Inspiration” just to attract followers and share their followers’ inspirational pictures. By making the lifestyle a first priority they are engaging new followers on Pinterest quickly and efficiently.

100 Essentials

100 Essentials brings the world’s finest luxury items to those buyers who want to save an incredible 30-70% off retail prices. They bring the once unaffordable designer labels to everyone with amazing deals and sales.

With their constant flow of designer products, 100 Essentials is set up to succeed on Pinterest. They maintain this success by continually pinning new products and have complete boards without any missing images. Sales are going on all the time at 100 Essentials, so it is a constant challenge to stay in the present with the company’s Pinterest boards. The investment in the platform pays off for the company, as their following and referrals continue to grow.


Pinterest is one of the best ways to showcase your product and get engaged with your influencers. It is very effective for product based businesses because it is all picture-oriented.  As social media and web design marketing specialists, we at ATAK Interactive always help our clients to be successful with their marketing mixes. It is crucial to be on the right platform with the right strategy otherwise you are missing out on potential opportunities and profits. If you need any help or advice on creating or revamping your social media mix please call us 1-855-472-1892 or visit our website www.atakinteractive.com

 

Sources:

http://www.quicksprout.com/2014/01/17/how-to-increase-your-pinterest-engagement-by-275/?display=wide

https://econsultancy.com/blog/63891-how-small-businesses-can-make-the-most-of-pinterest#i.ulwdm91aoff6jp

http://www.socialmediaexaminer.com/pinterest-tips-for-your-business/

 

 

 

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Ramayani

If you’ve never had Indonesian food before then Ramayani in Westwood is a great place to begin your culinary explorations. However, if you have had Indonesian cuisine and you haven’t been to Ramayani, then get your feet walking over there because it’s really that good! This local family owned restaurant is right down the street from the ATAK offices and we love going there for lunch. Their appetizers are great for groups and the food is unlike anywhere else in the area.

Ramayani was started by husband and wife duo Hertha and Jim Tan in 1983 and have been serving West LA delicious Indonesian cuisine ever since. With over 100 authentic dishes ranging from satays, to soups, fried noodle and fried rice dishes, Ramayani is sure to please any palate. This time around, the noodles dishes were in high demand. Hertha, Ramayani’s leading lady and chef, was kind enough to bring out our food including the Braised Egg Noodles with Shredded Chicken, Singaporean Style Fried Flat Noodles with Pork, and the BBQ Pork and Shredded Chicken Noodles.

Noodles

The Braised Egg Noodles with Shredded Chicken came with a small bowl of clear chick broth with scallions that you could pour on your noodles. It was a perfect portion and a great option for lunch if you’re sick of salads and want some flavor. If you’re a spicy food lover then you’ll love the Singaporean Style Fried Flat Noodles! It’s for the most daring of spice lovers though, so be prepared to sweat!

Noodles

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