Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can both be found under the wide umbrella of Ecommerce SEO, a term that covers a broad spectrum of constantly evolving online marketing techniques. New Internet sales strategies pop up like daisies in order to keep pace with the near otherworldly ability of search engine spiders to crawl over trillions of words of indexed content in the blink of an eye.Capturing the undivided attention of a lightning fast, top secret algorithm is no mean feat, but that’s what high ROI, Ecommerce SEO is all about – blending an art and science alloy used to forge a powerful marketing tool no online seller wants to be without.

When Internet advertising professionals talk about Ecommerce website development, their undivided attention is typically focused on a Google search strategy. This is because, going into 2011, Yahoo, Bing, and all other search engines combined area mere blip on the search radar when compared to Google’s near 90% ownership of the worldwide search industry. Nascent rumors that the Internet giant is on a downward spiral are not supported by the facts, though, change is in the wind. Around the globe, countless online marketers are responding to a very recent and significant advance in organic search technology – it seems Google’s incredibly smart mathematicians have been at it again.

What’s Brand New in Ecommerce SEO for 2011? Enter the “Panda Update” or “Farmer Algorithm”

We suspect that Google’s spiders were on steroids when they achieved the much anticipated or (by some) much dreaded “Panda Update”. Far more than a minor algorithmic tweak, the Panda will serve as one more high-tech arrow Google has aimed at the virtual heart of those who still insist on trying to beat the system. Officially launched on February 22, 2011, Google’s latest search formula is also widely known as the “Farmer Algorithm” because it effectively targets content farms such as certain article distribution sites, as well as aggregated content sites that accumulate vast amounts of plagiarized copy. The hard working Farmer is also rolling up its sleeves to plow under some websites that are excessively monetized by advertising with little to no relevant accompanying content.

How Does the Farmer Affect Your Ecommerce Design Strategy?

It has been estimated that Google’s new algorithm will directly affect 11-12% of all Web searches in the United States, though its influence on worldwide, Ecommerce website development is unknown at this time. Yes, change is in the wind, but ethical Ecommerce SEO marketers won’t feel so much as a gentle breeze if they remain loyal to what is tried and true: expert keyword/key-phrase analysis and usage; the most advanced coding; state of the art, search-centric software applications; quality link importation, and last but most important of all, unique and highly relevant content.There’s no question that Web copy will now be scrutinized ever more closely by the high-minded Farmer, and Ecommerce design professionals should please take note – it’s alwaysa good idea to wear a “white hat”.

For many business owners, finding a designer who can create a visually appealing website is top priority. However, if you want to improve your visibility on the web and increase your sales, you have to take it a few steps further.

Here are a few tips to follow:

Hire an experienced web development Los Angeles team

It has been proven time after time that hiring a good web developer in Los Angeles will help improve your web visibility. Professional help is worth the investment because it can help boost sales and your revenue.

Make sure your navigation is clear and simple

In order to help keep your visitors on your website, you must keep your navigation menu as simple as possible. Keep multi-tiered drop-down menus and flash menus at a minimum. If the majority of your visitors are unfamiliar with this form of navigation, they will leave. A web development Los Angeles company will ensure your site’s navigation is user friendly.

Don’t choose the wrong colors

The colors you choose can make or break your web site design. The colors that you select for your website design should be easy on the eyes. In addition, your content should be easy to read as well. A web development Los Angeles company will choose colors that will not only accentuate your business; they’ll choose colors that are gentle on the eyes.

Allow visitors to control audio volume

It is often recommended for people to not use audio on a website because it tends to aggravate some site visitors. However, if you intend to use audio, make sure you allow visitors to have the option of controlling it with a mute or volume control. Audio can irritate visitors and cause them to leave a site when there isn’t a way for them to control it. A web developer in Los Angeles can install the necessary audio features for your website.

The key to online success is finding an experienced web developer Los Angeles team. A good development Los Angeles design firm will make certain the coding on your site is easy to read for spiders that crawl on your web pages.

Website Design Tip:

When providing information on your web site, give people digestible bite size paragraphs. Visitors usually do not have time to read long drawn out paragraphs. People are more likely to stay on a web site longer if the content is short, sweet and to the point.

So, what’s all the fascination with pre-designed web templates? Well, for one, these templates are inexpensive and they can be downloaded and easily installed in a matter of minutes. That’s problem. Templates are so easily accessible on the web these days that anybody and everybody can gain immediate access to them — hundreds and thousands of people.

The problem with pre-designed templates is that they have many design restrictions. The color customization is non-existent — this can completely ruin your branding, especially if it doesn’t match with the look of your marketing materials. With pre-designed templates, you’re basically stuck with a design that can’t be changed.

If you want to impress your web visitors upon entering your website, choosing an experienced web developer in Los Angeles to design a custom web site will separate you from the numerous cookie-cutter websites out there. More importantly, having a custom built web site will distinguish your business from your competitors.

Let’s face it; web sites that gain the most attention and recognition are the ones that have a unique design. When you select a pre-designed template for your website, you’re not guaranteed to be the only person with that particular design. If you’re target audience catches on that your site resembles several other web sites, this can pose a problem for you.

People are naturally attracted to custom designed website because it exudes professionalism, credibility and originality. If your website doesn’t resemble that, your online visitors may leave your website and go elsewhere. The good news is that you can easily prevent this from happening to you. All you have to do is hire a good web developer in Los Angeles to create a custom designed site. He or she will create a website centered on your company’s needs and branding.

Choosing a Web Developer in Los Angeles

When you meet with a client in person, you have to dress the part. The same thing applies to your web site design. Your website has to be well designed, fully functional and interactive in order to give your potential clients a good first impression.

When designing your website, a web development Los Angeles firm will use the correct font, colors and style that is consistent with your brand. Most of all, a good developer will design a web site that is properly coded for the search engines. This will help you gain more traffic and convert visitors into paying customers.

For more information about web design and development, I would recommend to visit ATAK Interactive, an Ecommerce Website Design Company.

If you are online frequently, you have more than likely seen countless Internet advertisements offering various discounts for ecommerce web site design. That’s not surprising since e-commerce web site development has become the most popular choice for shopping cart development. In fact, owning an e-commerce web site is one of the most affordable ways of promoting your products on the Internet. It is also one of the most effective ways of targeting your audience globally and offering them full access to your products.

With an e-commerce web site, your customers can place their orders instantly through your online store and all you have to do is process and deliver their products to them. This may seem effortless but there is a slight catch. You can only build a thriving e-commerce business if you have a well-built ecommerce web site.

Your web site must be able to provide shoppers with a seamless online shopping experience. Hiring a web developer Los Angeles team can help you accomplish this vital step.

Here are a few benefits of hiring a web developer in Los Angeles:

• Hiring a web developer in Los Angeles will allow you to focus on the core business and take full advantage of the services they provide.
• Provides access to a team of highly-skilled professionals who offer the best web development services such as: web site maintenance, web site management, redesigning and redevelopment of an existing web site.
• Unlike pre-designed templates used by many designers, a professional web developer will custom design a web site from scratch that will set you apart from the competition.
• Web development Los Angeles will build a web site that is not only shopper friendly but a web site that is also SEO friendly. Your target audience can place orders on your ecommerce site 24/7 including major holidays. A well-designed ecommerce web site can also help you generate a profitable stream of revenue.
• An experienced web developer can create a web site a lot faster than someone who lacks necessary training in web development.
• A professional web developer can help increase web traffic. They are experts when it comes to coding. They can help boost your web sites position within the search engines and improve web traffic.

Whether you desire to have an e-commerce or basic web site created, the website development Los Angeles team you choose should be proficient in CMS development, web integration, social networking application and other web based solutions. The end result of any web design project should be a well designed site that helps generate maximum return on investment.

Social media marketing is an affordable and effective way of advertising your business to prospective clients. All you have to do is find those who might be interested in your products or services and add them to your network. What better way of building a huge network of potential clients. However, if your social media following isn’t growing as fast as you would like, maybe it’s because something is missing from your social media profile.

Here ATAK Interactive, a Los Angeles SEO company suggest what every social media page should have:

Get a Widget

One great tool to use is a widget that can be added to any online published blog post or article. Simply add this online tool to your web articles and blog posts and if your readers enjoy reading your post, they can link it to their own web page. When their site visitors see their page and click on to the link where your content exists, this is how more visitors start to trickle in to your site. Many businesses have gained a following of hundreds of new visitors just by adding widgets to their websites.

‘Completely’ Fill Out Your Social Media Profile

Many social media users fail to fill out their profile to its entirety. Remember, if you want to gain more followers, you have to make your profile interesting. Simply placing the product or service you’re promoting is not enough. People want to know more about you ‘the person’ first then more about your business. First impressions count, especially when it comes to social media advertising. If you don’t immediately capture the attention of your audience, they will get bored and leave your page.

Add Your Bio

When some people sign up for social media sites they become so anxious to post new content that they neglect posting a complete bio. You don’t have to post your entire professional resume; at least post detailed information about yourself. It doesn’t hurt to post a little info about your personal life as well. For example, you can post something about your hobbies or what you like to do when you’re not at work. If you like camping and hiking with your family, mention that on your profile page. You’d be surprise how many people will be interested in hearing about what you do when you’re offline. Don’t forget, the bio section of a social media page is usually the first page that people read. Make sure you include either a photo or a company logo to your profile page.

Other Important Things to Add to Your Profile…

Make sure you include your location. This will help people to easily locate you. To increase traffic to your official website(s) make sure you include relevant links. If you want to really impress your social media fans, add videos of your business to your website.

Although it is highly suggested to post personal information about yourself, don’t reveal too much information. Posting last Friday’s happy hour photos is not a good idea. You want to present professionalism on your social media site(s) …you don’t want to be viewed as a party animal.

Building your social media profile will help you to build credibility among your followers and it shows that you are an expert on what you’re trying to promote.

To know more about Social Media and SEO visit ATAK Interactive, an Ecommerce SEO company.

So, your website is driving traffic by the truckloads. In fact, if you stopped marketing your website for a full month you would still receive a lot of repeat traffic to your website. Often times, when people reach this level of success they tend to slack off a little when it comes to keeping your web design updated. If you want to keep your traffic flowing to your site and attract new customers, you may have to consider hiring a web design company to redesign your early to mid-2000s web design.

Think about it, when you walk into your favorite electronics store or even your favorite designer clothing store, you expect to see up-to-date merchandise. The same thing goes for the design of our website. You have to ask yourself, “What do people see when they enter my website?”. Put yourself in your visitors’ shoes and visit your website and pretend you’re a customer visiting the site for the first time. Do you see a well-designed site with great functionality?

Remember, the first few seconds a person enters your website is pivotal. The key to maintaining a successful website is getting ‘new’ visitors to remain on your website. People are drawn to innovative websites. Here is a list to help you determine if it’s time to contact a professional web design company to get your site revamped:

• Does your website go along with your company’s current goals?
• Is your website design constructed with static content such as HTML rather than CSS?
• Is difficult to navigate
• Has broken links
• Contains yesteryears graphic and flash design
• Fails to display appropriately in the latest web browsers
• Has a very high visitor bounce rate
• Contains old information from several years ago such as outdated press releases

If you can answer ‘yes’ to any of the above points, then it is time to have your web site revamped. Many Los Angeles web design companies offer a variety of web solutions that will help improve the appearance and functionality of your website. Most web design companies provide free consultation. During your initial discussion, the web designer will analyze your website and offer web solutions that will help improve the appearance of your website and even provide services to help increase leads.

Many web design companies offer CMS solutions where you can update and make changes to your own web content. When contacting a web designer, make sure you ask them how they can help improve the overall appearance of your website within an affordable price range.

Keeping your website design current gives visitors an incentive to visit and stay on your website.

You have more than likely heard a few success stories about successful entrepreneurs who launched their website and then within a few weeks they passed their competition in rankings. Unless your company is a well-known business such as Verizon or Apple, it is impossible for someone to rank #1 in Google overnight. However, it is possible to rank higher than your local competition on Google within a few weeks.

Here’s a few tips from Los Angeles SEO company on how to start gaining control of your online presence and start beating your competition:

• Get more quality back links. The more quality backlinks you have, the more Google will take notice. Make sure your backlinks are from high-ranking sites that are relevant to your industry. When you have a lot of quality backlinks, you’re proving to Google that your site deserves to be high-ranked because it’s a valuable site.
• Directory Search. Not every directory is the same. You’ll find that many are worth it while others are a complete waste of money. Search for directories that have a high page rank ranging between PR2-PR4. Don’t forget to get listed on DMOZ and Google; it will give your website a major boost.
• SEO Press Releases. Every business should write and distribute at least one or more press releases on a monthly basis. A well written SEO press release will not only help your Google rankings, it will interest your potential customers and investors. Get into the habit of distributing a new press release every time you launch a new service or new product. If you’re celebrating your company’s anniversary or you’re opening up a new branch this should be included in your press release. You can announce anything that your audience will find of interest. Make sure you distribute your press releases to high-ranking sites that allow you to include a backlink to your website.
• Article Directories are Not Dead. Article marketing is one of the most affective ways to promote your business online. Some people claim that posting in article directories is overrated. Article directories will be around for a while and every site owner should get in the habit of posting their SEO articles to article directories. Make sure you only post unique content that is search engine friendly and interesting to read for your readers. You can get quality backlinks to your website from article directories. Don’t forget to fill out your profile and include a photo or logo of your company in the directory. Every article directory is different so make sure you read their guidelines before adding backlinks to your site. Some sites will allow you to post four links while others will only allow you to place one backlink to your website. When placing more than one backlink to your site, make sure you choose more than one page, for example, place a backlink to your home page and services page — or any page that you desire traffic to enter.
• Post Blog Comments. Post well written comments on other blog articles and article sites in order to obtain quality backlinks to your website. Choose popular websites that have relevant keywords to your website and a high page rank. Make sure you only post relevant comments. Avoid posting spammy comments like: “love your article! Visit my website at www.xxxx.com!”. Stay on topic and post comments that are useful, and then add a link to your site. When you post good comments, they will more likely be approved by the site owner.

Hopefully, these SEO tips have been helpful in learning how to beat your competitors in their Google ranking within a few weeks.

Contrary to popular belief, getting noticed by Google, Bing and other search engines is not complicated at all. In fact, it is quite simple after you understand what turns search engines on. If you want to really enhance your online presence there are a few things you need to take care of before you start promoting your site. First and foremost, you will need to ask yourself: Is my website search engine friendly? There’s only one way to find out for sure. If you live in California, consider having a Los Angeles SEO company conduct an analysis of your website.

A professional web design company will evaluate your website and offer you helpful suggestions on ways to improve the functionality of your website before they even begin to discuss web promotion. If your website is search engine friendly, you are ready to take it to the next level by following these eight helpful tips that will make the search engines fall head over hills with your site.
8 Things To Do To Boost Up Search Engine Rankings

1.  When adding video to your website or blog, make sure you place keyword rich text around your video content. The search engines love sites that place keyword rich content around their videos.

2.  Search engines notice web content that’s original and well-written. Avoid rehashing content that you read on your competitors’ website. If you want to truly standout from the competition, make sure you post content that’s 100% original.

3.  Search engines automatically boost rankings of websites that add fresh content on a regular basis. The more quality content you add to your site, the more relevant your site will appear to the search engines.

4.  When you receive unintentional links to your website from other quality sites, it will increase your ranking. This is why it is so important to provide your audience with useful content. Give them something to sink their teeth into. Site owners with high ranking will more than likely link to your website without you asking them to.

5.  Only link to quality websites and blogs. Remember, quality is better than quantity. It is better to have 50 quality links than 100 links to poor quality and low ranking sites.

6.  Seek back links to sites that are relevant to your industry. Stay away from sites that are not within your genre. Make sure you avoid link farms like the h1n1 pandemic. Link farms are worthless and will actually lower your ranking.

7.  Avoid adding too many images to your website. Just like with videos, make sure you include content with relevant keywords on your web page along with your images.

8.  Make sure you include well written titles and Meta tag descriptions that include relevant keywords. Try using long-tail keywords; this will help boost your page rank.

When you follow these 8 valuable tips from Los Angeles Web Design company, you will begin to reap the benefits of successful online promotion.

Are you looking for a web designer to get your website design projects done? Hiring a web designer is a crucial decision and there are a number of factors that should be considered while choosing a web designer for your website design projects. This article from Los Angeles Web Design company will break down the essential 10 characteristics to look for when choosing someone to design your website.

Experience: One should find out how long their website developer or website agency has been in business and what type of projects they have worked on. There are many models for websites, and often there is someone whose past experience with a similar client type will be an advantage to you. Past experiences with similar business types should lead to quicker discovery because that website designer knows what options there are and what questions to ask. Also, make sure that your developer is working with modern technologies and best industry practices, no matter if they know your business model or not. Modern practices lead to better search engine results and good usability across multiple browser types and operating systems.

Development Skillset: Although this may be harder to hone in on, ask your website developer or website agency about their skill set and attention to best and industry standards. Ask if they are using most modern HTML coding, high quality CSS for best cross browser compatibility, smart basic search engine optimization practices, and a site that is foundational in that you can add more pages or content down the line. You may want to ask how far their technical strengths are in custom programming, ecommerce, content management system development, or other skills if you know you may need them. If you want to sell products online, you will need a website developer who has a lot of experience in ecommerce website design and development. Often, as a company uses the web more and more, business owners find they need more than one person do handle all skill sets needed for a particular website project.

Website Portfolio: A website company’s work will most often speak for itself. Decide if you like their website design portfolio. A design portfolio will show you what styles a website company can deliver and what type of features to expect in their page designs. When you look at a website design portfolio, you can form questions about those designs that may lead to a better design for you. If you see something you really like one of the website designer or website agency designs, you can point out what you like about it, what you want, and what you do not want.

Client References: Ask for your website designers  client references. Who better to talk to then current and past clients? One should not feel strange about asking for this. A website is often not a small investment and one should be sure he or she knows what the website developer’s customers are saying. You may want to talk to client’s who have similar projects to yours.

Strategy: A website project requires proper preparation, attention to detail, collaboration, and more. Organization becomes as important as any of these items. You will want a website designer who can effectively communicate with you and your personnel, from project start to project completion. If you need a hand holder, hire a hand holder. If you want someone who will come in for planning meetings once a week as part of the project, hire someone who can commit to that. A website developer needs to have organizational tools in place to keep the project on time and can get all involved to meet deadlines in order to meet time goals. Ask your website developer how a project process will go and see that you can agree to meeting times and other requirements for good outcome.

Availability: If you know when you need your website to go live, make sure your website developer will be able to make him or herself available to meet your deadline. If they have many projects at once, make sure they will make your project as important and will meet your time requirements.

Flexibility: On the other hand, you require a designer who can be more flexible and accommodate you when you can make time, see that this can be done. If you know you want many designs or may change your mind in the middle of the project as to what direction you want to go, make sure you developer knows this and can work with you. Developers may require more or less money depending on the flexibility you need. If you need the flexibility, however, the change in price may be an easier decision that if you did not.

Location: Website designers have the luxury and flexibility to work wherever they have a computer with their website design software tools and utilities. Some designers are less flexible in that they require the ability to work from home or from an office that is provided for them. A website client must determine what type of communication is required, especially when considering websites need updates. Your website designer will probably be someone you will work with for quite a while if all goes well. If your business is in Los Angeles, California for example, and you require someone to visit your office once a month, you should probably hire a website designer who lives in Los Angeles or nearby.

Education: Many website designers teach themselves or take specific courses in school to be able to do what they can do. A degree is not a requirement, as nothing speaks for itself like a good website design portfolio, but a degree in a related field does add credibility. Degrees in Marketing, Graphic Design, Business (with emphasis in e-business), Communication, Programming, Sociology, and Psychology are additional assets. Often, when an agency is hired, they will have people with various degrees. Many eyes on your projects from diverse backgrounds may help better user experiences for all personality types.

Personality: Do you like your web designer’s attitude, their tone, and the way they dress and present themselves when in your company? Make sure you feel comfortable with the website designer you choose because you will most likely work with this person for a long time. Websites need updates and website trends change. You will want a website developer who will communicate with you about all of the things you can or should be doing with your website. Again, do you like the people you are about to hire?

ATAK Interactive, is a Los Angeles web design company committed to building lasting business relationships with clients. Recently, the award-winning web design company has been rated as the top 10 ecommerce SEO company in the U.S. by TopSeo.com. The decision was based on a strict set of criteria. ATAK International endured an exhaustive analysis that delved into the business practices of the company and compared it up against industry standards to make sure their work is high-quality.

ATAK International has created hundreds of interactive websites for clients globally. Their highly-skilled web design team utilizes the best technologies available. They offer a comprehensive selection of web design services including custom programming, ecommerce web design, flash design & development, graphic design, CMS development, SEO and other web design solutions. The web design company has a long client list in a variety of industries including, fitness, real estate, commercial design & construction, retail, and other entities.

For client convenience, the web design team meets with clients one-on-one to discuss project details from beginning to end. They strive daily to provide clients with outstanding craftsmanship and stellar customer service. In addition to web design, they also provide SEO copy writing, content analysis and website usability. One thing that separates this company from many web design firms is that they combine inventive website design and web programming to help clients rise above the competition.

About ATAK Interactive

ATAK Interactive is a top-rated Los Angeles web design company specializing in ecommerce web development. The company’s web design team consists of over 150 talented web designers. Their online web design solutions ranges from interactive web design to social media marketing. The company was established in 2005 by David Ephraim and Josh Goodman. They cater to both small businesses and large corporations with innovative web solutions. To find out further details about ATAK Interactive, visit their website at: www.ATAKInteractive.com