The ATAK Interactive Blog

 

Today, website owners and managers must leverage the power of social media, especially on an eCommerce website where sales is the end goal. Social media and your online brand must be used together so to not miss out on any potential interaction and sale. eCommerce merchants should be aware of the power of social media brings to a brand. As eCommerce and social media specialists, we at ATAK Interactive want to get our readers started on how to integrate social media with their eCommerce websites. Below are 7 important steps one should follow to increase sales by using the power of social media.

Put Visible Social Media Buttons
This is like a no-brainer but we still wanted to mention this just to be sure. Your social media buttons should be displayed on top, bottom, or side of your website as we all know. The important thing about putting social media buttons on your site is to be careful about creating buttons or links where users open your social media platforms in a new tab or window. If you do not take this precaution your visitors will automatically exit your website. A key note to take with you is that you do not have to use every social media outlet in the world on your website and putting every social media button that exists isn’t as effective as it sounds in that often this ends up being too much of a distraction. Put the buttons that you are actively using. Otherwise it will look unprofessional.

Place Share Plugins on Your Product Pages
Social media icons that link to your website and actual “Share” buttons are two different things. Placing share plugins on your eCommerce website (product pages especially) has become more common over the past few years and 100% of new ATAK Interactive eCommerce clients are now doing this. The Facebook like button or the Twitter tweet button can help to increase visibility and engagement online. The Pinterest pin button also is very helpful for social “word spreading.” The most common share plugins to put on your eCommerce website are:

Facebook Share Plugins
Twitter Tweet Plugins
Pinterest Pin Plugins
Google+ Plugins

To choose the right plugins, make a decision by taking your business, your target market (potential buyer), and the social media platforms that you are active on and start there.

Include Up To Date Buttons
The social media environment is one of the fastest paced environments today, so always be on top of the new trends and terminologies, but also even the latest style used for tools (design). If you added your button a year ago, it is probably old right now. In order to survive in this environment you should stay up to date with current social trends. That doesn’t mean to jump on every new platform out there, just be aware of changes and modify your strategy if needed.

Offer Social Sign In
Social Sign In is the most convenient way to engage/enlist your visitors via a social media platform. First of all, Social Sign In tools where a user can login to your site via their Facebook account is way faster than the requirement to enter a username, password or other account information typically asked at sign up. On an eCommerce website, researches show that Facebook log in users make more purchases than others because its more convenient and easy. http://searchengineland.com/by-the-numbers-how-facebook-says-likes-social-plugins-help-websites-76061

Use Social Based Comment System
Social based comment systems are crucial for an eCommerce website because having a conversation about the services or products is more engaging and credible through social verification on an eCommerce site. With social based comment systems you can place the most liked or engaged comment on top of the list and attract others with that. These commenting tools require a social log in which is going to decrease the spam risk as well from contributors. All of this makes for a more efficient and effective experience for your users but also for you to be able to listen without having to filter through spam messages that should never be there in the first place.

Show Trending Products on Social
Some of your products are going to be more popular on social platforms in terms of getting more shares and likes. It’s important for a web merchant to know which product is more popular or “share worthy” so you can develop and plan engaging material to drive users to your eCommerce store. Adding a “popular product feed” on your eCommerce website that shows what’s trending in your product list is going to help your business (and even your users in some respects) understand what products are attractive and even under published.

Use Analytics to Measure Your Buttons
Using Google Analytics is a necessity to measure your buttons’ effectiveness. Which types of individuals are using your social media buttons? If your measurements show that few people explore your buttons then perhaps your buttons are placed wrong on your website or the button or tool used is not the correct one for the particular location.

In conclusion, social media integration is becoming more and more important (and easier to implement) for eCommerce websites every day. Web merchants should try to collaborate with social media outlets to increase engagement and sales.

As eCommerce and web marketing specialists, we at ATAK Interactive always show our eComemerce clients the best practices to be more successful with their online stores and increase sales. In this fast paced environment, every online business needs a professional opinion and help to thrive. Please do yourself a favor and take a few minutes to call us 1-855-472-1892 to discuss your online presence and learn more about how to make your website a selling machine. To see our eCommerce clients please check our portfolio: http://www.atakinteractive.com/portfolio.php

References
http://blog.sumall.com/journal/integrate-social-media-e-commerce.html
http://www.socialmediaexaminer.com/9-tips-for-integrating-social-media-on-your-website/

 

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ATAK Interactive’s first #LunchClubLA was a great success. Our goal for the club is to get out in the community to meet local business owners while also meeting with our professional colleagues. Sharing this experience ended up being a perfect way to meet and catch up at the end of the week. Our new club met at Mama’s Secret Bakery & Café last Friday on Third Street in West Los Angeles. We had a great time and ate some Mediterranean/Turkish cuisine which was amazing.

Now, you must try Mama’s Secret Café. Mama’s Secret Café serves as the “go to” for any Turkish transplant that is looking for a taste of home from someone who truly knows Turkish cuisine. They serve delicious Mediterranean food with fantastic service and healthy home food. Mama’s Secret Bakery&Café is a family owned and operated restaurant, literally letting us in on Mama’s Secret recipes from her kitchen in Turkey. Their recipes are all from rich family cookbooks and fortunately they are sharing their knowledge with us Los Angelino’s.

We wanted to start our #LunchClubLA meetings with Mama’s Secret Bakery & Café because we have heard so many great things about their authentic menu and food choices, which creates a great experience. Mama’s Secret Bakery & Café offers some delicious, but also unique dishes for us like eggplant with Turkish meat and spices, Manti (ground beef dumplings with yogurt sauce), Turkish meatballs, and so on. In addition, we were served fresh pita bread which comes daily from a local bakery. We really wanted to take the bread with us. We tried nearly everything on the menu and everyone said they loved what they had.

Everyone’s favorite was by far the eggplant dish which comes with Cacik (yogurt, garlic and cucumber) as a side. After we finished our main dishes, we ordered some gozleme (ground beef and feta cheese in the special Turkish dough) to share. Those gozlemes disappeared within seconds. Last, we had the greatest dessert ever. It was Katmer. Katmer is the most famous and delicious dessert in Turkey, made of phillo dough stuffed with cream, pistachios, powder sugar, grilled on a griddle with butter. It is as delicious as it sounds. Special thanks to the owner, Alican Bayar, who lead us in the most delicious and convenient way through the meal.

In conclusion, we were treated very well by Mama’s Secret Bakery&Café and we highly recommend their food for those who look for a homemade experience elevated into a fun and unique atmosphere. Especially, because of the interior design, you feel like you are in your mothers or grandmothers home which just feels comfortable. Again, a huge thanks for our new friends Mama’s Secret Bakery&Café and also the owner Alican Bayar for taking great care. If you have any time to experience Turkish breakfast or lunch food, they are located on 3rd street, check them out. http://www.mamassecretbakery.com

ATAK Interactive’s LunchClubLA is created to share the love of food and spend good times with friends on every Friday with a different experience of restaurants. If you want to be in the #LunchClubLA join our Facebook group.

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SEO

Search Engine Optimization (SEO) is one of the biggest issues in Internet marketing these days. Making your website search engine friendly is the way to become more visible and increase traffic by getting found on Google, Yahoo or Bing. Briefly, SEO is the tactics that web developers apply to websites to get higher rankings on search engines. When people search your business’ keywords it’s crucial to be on the 1st page of Google. If you don’t show up on the first page that means, inevitably, your competitors will. Beating the competition by SEO is totally free in that you don’t have to pay a dime to the platforms, but of course it’s quite complicated to setup so web developers handle that as a service. As search engine optimization and website marketing specialists, we at ATAK Interactive wanted to share some on page tactics to optimize your website. For further information about SEO please visit our blog: http://www.atakinteractive.com/blog/how-to-make-seo-friendly-ecommerce-website/

**One more important thing to be aware of is that “on site” search engine optimization tactics are for dealing with the end user and not just the search engine by itself. You are trying to attract human beings to your website, and the machines are the vehicles. Inevitably, it will be a person making the decision to click on your search listing.

Keyword Selection
First things first, inevitably the most important part of your “on page” (the actual changes done on your website to the code and text) SEO plan is to choose the relevant keywords and find the optimum amount to put in on what pages. Using excessive keyword placement will rank you lower (negative effect) or get you banned form search engines. This is because search engines are smart and want to penalize cheaters or people not playing as fairly as others. Never try to manipulate the system by using tons of keywords over and over to the point your text makes no sense. The key point is to provide relevant and useful content for your audience with the keywords in it. As a rule, your keywords should be between 3% or 5% of your general content. Another recommendation is to plan your onsite optimization as a whole project. Your sitemap, title tag, description tag, H1, breadcrumb, ATL tag, etc., are not separate from each other. All these attributes must work well with each other for a perfect on page optimization.

Page Titles
Page titles are the beginning of your SEO markup, and they have to be unique and include keywords. Every page on your website must have its own unique title. Search engines crawl into websites using your titles as a guide to rest of the content. Keeping them rich with targeted and relevant keywords is the best practice to become a search engine friendly website. When writing titles, please try to think about your audience and your business and then be creative and put some keywords that they might type in search engines. As an example; instead of “Learn Chinese” as a keyword phrase use “How to speak Chinese Easily” or Chinese for Kids” or whatever your audience or business offer. Use those keywords effectively in your title.  Remember that your audience does not know your business as well as you do, so use general and laymen terms in your search phrases.

Create a page title between 4 and 12 words as a guideline, not a rule. Each search engine has different minimum and maximum values for the title tag. Try not to exceed 63 characters to avoid truncation. Always use your keyword(s) in the title and aim for a keyword density of 20-35%. Example: Your keyword is “sticks”. Your title could be: “Buy Sticks at ATAK Widgets Company” and since we used sticks twice within 6 words the density is 33%. This may not always be possible if you are targeting more than one keyword. Simply aim to make certain your title is highly descriptive of your page while making sure to not dilute the effectiveness of your keyword by adding too many other words. Do not use just the Company Name if the company name does not have a keyword. Think “keywords” when writing the title. Try to put your keywords as close to the beginning as possible.

Meta Descriptions
Meta descriptions are regularly forgotten by website owners. It is effective to write some description about your page (each page), which should include some keywords as well. These are used within the search results when your page listed. This serves as the additional explanation text that typically displays the Url in a search result. Meta descriptions are very helpful for your content as well. So again, using the “Speak Chinese” example; an effective Meta tag would be include something like this: “This easy Chinese Speaking set or CD is possibly the most effective and money saving language set ever. Using some keywords like these is going to boost your ranking in search engines.”

Your total description should be approximately 150 characters and you should use complete sentences. Some search engines may support more keywords when indexing a page, but they also may only display a smaller quantity of characters. Use at least one of your keywords near the beginning of the description and using 12 to 24 words total (and not exceeding the character limit) seems to be a good range for most search engines. Do not use the same description for all pages.

Meta Keywords
For every page on your website you should define a set of keywords in the form of meta tags. Same with the steps above, these keywords should be relevant and hit your target audience’s search criteria. If you are using WordPress as a content management system platform, then there is a tool that will allow you to write all your page titles, Meta descriptions or meta tags under every post or page. This plug in is called “All in one SEO Pack” and very effective to do your search engine optimization while creating your website or adding new content to your website.

List keywords in relevance of importance and separate each keyword or phrase with a comma. You should limit your list to 10-20 keywords according to most studies but there really is no limit. You can include misspellings to be clever and different variations of spelling if you feel users may often misspell a keyword you are targeting. Include action words like buy, shop, find, and purchase or words related to your industry.

URL
As we mentioned above, search engines are crawling into websites to find the most relevant website for the user based on their search term. If your website has a search engine friendly URL, that’s perfect (i.e. if you sell dog food a good url would be dogfooddepot.com). If not, you may have an initial challenge, against your competition, to be found by search engines. Also, for dynamic websites where you often see numbers and random letters in the urls, those need to be corrected to include relevant keywords in your URLs. For blog posts, instead of xxx.com/subcategory/2343222/article589 do it like site.com/portfolio/seoclients/keyword. The second one is much better at getting crawled and recognized by search engines.

Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections and paragraphs to make it easier for people to read and follow. These sections can be given headings called H1, H2,H3, H4…n tags are used. Generally H1 tags are reserved for your main page title, with following headings (just like the ones we use throughout this post) being issued H2, H3, etc. Search engines use these body tags to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

SEO for Pictures
It is always good to put more pictures on your website, as this will usually help you keep users engaged on your pages, but search engines cannot see pictures unless they are properly tagged. Make sure you spend the time to assign Alt tags to your images so they can be given a search value by the search engines. Apply the same “title” tactics to your images, google can find you more relevant and will additionally show your images on google images for those using that tool to search.

Internal Linking
Internal linking is where you link text on one page of your website to other pages. We recommend you do this on every page. Internal linking is crucial for your website in 2 ways. First, your visitors can navigate your website easily and find their own way to relevant and important information. Secondly, it ensures that search engines can crawl your site easier and find important content and how it may relate to the user/searcher.

In conclusion, we provided you 8 effective and easy tactics to improve your on page SEO. Of course, applying all these into your website will take some time and effort but it is something that you should do. The biggest key is to use all of these tactics together, not separately. If every part of the process is worked on diligently, you will see a significant improvement in your display rankings for your key terms. As search engine optimization and website marketing specialists, we at ATAK Interactive want to teach you about on page SEO tactics that can be very useful and helpful for your website to get a higher rank on search engines. Don’t forget, higher ranking means more visitors, more visitors mean more business. We as ATAK Interactive always provide our clients the best practices for their SEO and guarantee higher rankings for their websites. If you are interested in your website listing on the 1st page of Google, then give us a CALL: 1-855-472-1892 or visit our website: http://www.atakinteractive.com

References

http://onlineincometeacher.com/traffic/on-page-seo-techniques/

http://searchenginewatch.com/article/2101314/Successful-SEO-Tactics-On-Site-Optimization

 

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WordPress is an open sourced Content Management System (CMS) platform first developed in 2003 to originally serve bloggers. Today, WordPress has evolved to be used as full content management system for even some of the most detailed websites. WordPress now offers thousands of plugins and widgets, as well as themes for all website types.  As e-commerce and web development specialists, we at ATAK Interactive want to share the advantages of the WordPress Content Management System and point out some of the reasons why WordPress is the most common, and our favorite, CMS platform right now. To see examples of ATAK’s WordPress clients with conversion friendly website design please check ATAK’s portfolio: http://www.atakinteractive.com/portfolio.php

(1) WordPress is Free and Very Capable
WordPress is free to download and use, but supported by thousands of developers independently. Some web designers still think WordPress is only for blog content management but that has changed dramatically. Today, WordPress is fully capable to create and backbone all types of websites, including ecommerce for some applications. Over 7.5 million websites were built with WordPress and 1.2 million of them are the most popular and visited websites in the world.

(2) Easy To Use
Editing web pages on WordPress is only slightly more difficult than doing basic edits on Microsoft Word. WordPress is designed to be as easy to use as possible. At the same time, WordPress has loads of functionality as well for more advanced user, but fortunately those harder and unnecessary features are easy to ignore during the development process if not needed, and you can return to visit those items later, if/when needed.

(3) Media Library Is Included
As we all know, text based websites are not fancy and eye catching. Today, a compelling website needs images, videos, graphics, podcasts, etc. to increase website user engagement. Thanks to WordPress’s media library, these are all easy to use and manage. Website administrators can manage a professional-looking gallery without knowing a single bit of code.

(4) Themes are Available to Save Money
Themes are premade, editable, website templates (already coded but customizable) where the design, look, color, and layout of your website are predetermined to save time. There are thousands of very cool themes available if custom design is out of budget, thus leaving all work to setup, minor graphics changes, and webste content (text) inclusions.

Choosing a right theme, though, is crucial in terms of your navigation’s success and ATAK Interactive has installed and customized many themes for all business types. WordPress has tons of themes for whatever the purpose of your website.

(5) Plugins
As we said in the beginning, WordPress is an open source platform so developers are the ones who actually improve the platform. WordPress, out of the box, may not have all of the functionality you will need. If you need something more specific such as a special gallery or a polls tool, your website developer can find tons of free plugins and quickly install them so you can start using the plugin on your own website. These plugins are beneficial to customize your website to your target audience.

(6) Control and User Accounts
Everybody wants to control their website content and material without needing to call a website developer to do something like make a small edit or change an image. WordPress allows an administrator to manage these features. WordPress also has a user registration section (which can be installed when applicable) that allows your visitors to maintain their own profiles on your website via an account area. You, as the administrator control what levels of access they will have. Spam controls come standard with WordPress.

(7) Nonstop Updates
Because WordPress is so popular, updates keep coming constantly to evolve and improve the platform with more features that developers need. The WordPress team seems to never stop working on their platform.

(8) Best Blogging Ever
WordPress started as a blogging content management system, so nobody knows better about blogging than them. WordPress is far beyond simple blogging, but they haven’t forgotten their roots. The biggest way to make your website survive, rank higher on search engines, increase traffic and popularity is to have a blog and to be updating that blog weekly with new posts. If you don’t know about how crucial it is to have an active blog for your website please check our blog post about blogging: http://www.atakinteractive.com/blog/why-does-a-blog-help-for-seo/

(9) SEO (Search Engine Optimization)
A website’s success is only possible if it found by its target market. If your website isn’t search engine friendly then it means it’s invisible. Basically, SEO is the practice experts apply to your website to get more rankings on Google. A more search engine friendly means the higher your website will be on Google search results when people type in keywords relevant to your business and location. The code generated by WordPress has been engineered to give your website higher rankings. To learn more about how to make your website more SEO friendly please read our blog: http://www.atakinteractive.com/blog/how-to-make-seo-friendly-ecommerce-website/

Conclusion
In conclusion, WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL (open source and free to use). WordPress is fresh software, but its roots and development go back to 2001. WordPress is a mature and stable product and by focusing on user experience and web standards WordPress is a website development tool/platform different from anything else out there. Because WordPress is an open source platform, it is literally free to use, and simple to use, where even regular human beings and not just nerdy web development guys and girls can play the game.

As WordPress, CMS, and ecommerce web development specialists we at ATAK Interactive always ready to help businesses to beat the competition by growing their online exposure faster and more effective than others. We are specialized on web design and development with more than 10 years of experience. If you need any help on your business’s website or your SEO or social media strategies, please give us a call so we can help you make decisions best for your business. Call Us: 1-855-472-1892.

References
http://www.make-a-web-site.com/wordpress-best-choice-website-2014/

 

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Magento is an Ebay Company

Today there are literally over one hundred “open source ecommerce platforms” allowing its users to manage their own online stores. By far, however, the most popular and preferred ecommerce platform is Magento. Why? Magento is an open source eCommerce platform that offers its users the best flexibility to manage all elements of the store and how it operates with minimal coding knowledge required. Further, and unlike many “hosted ecommerce solutions” Magento allows for totally customizability when it comes to design, performance, and functionality enhancements or reconfiguration for developers building online stores and need total control to manipulate how features perform. Magento is the only open source platform that allows you to customize your online store/business as much as you want in the most convenient way. While also offering developers a community where modules can be shared/purchased to save time, rather than having to code elements from scratch. As eCommerce specialists, we at ATAK Interactive want to share why we feel Magento is the best eCommerce platform and the reasons why we suggest Magento to our clients. To see more about ATAK Interactive’s Magento clients please check our portfolio. http://www.atakinteractive.com/portfolio.php#

Why Magento?
First things first, we always look to see if the software company is stable and supported. Magento an eBay company meaning there is good financial backing today. EBay bought Magento a few years ago and thus also has favorability when integrating your store with eBay.

We also look at feature sets when it comes to ecommerce platform selection. Magento comes with a ton of user-friendly features, by far the most robust on the market to date, with many modules one can even go and install if the default set does not include what you need. Magento is a simple, versatile, developer friendly, and generally a fast performing platform when configured correctly and installed on a proper host.

Another key element is user and administrator experience for the managers who have to work with the ecommerce platform every day. Often these people are not coders and simply order/inventory managers and what not. Magento allows administrators with little or no coding experience the ability to most easily manage the daily tasks managers generally need to accomplish: simple text changes, order processing, inventory management, shipping, taxes, discounting and coupon codes, product images, and more. For marketing, Magento ecommerce platform also features powerful search engine optimization (SEO), marketing, and catalogue management tools so as to fulfill the exclusive business requirements of web merchants. The amount of features Magento provides its users is rarely as robust compared to other platforms, especially at the price point.

Open Source
What is open source eCommerce platform? Basically, if your ecommerce platform is an “open source platform” this means your website developer has access to every single line of code, and therefore, with that code access, the system is totally customizable; think agility and scale, reduced vendor lock-in, quality and security, cost, innovation. The reason many ecommerce website developers love Magento is because they can change how elements function, or they can change any element in the design at any time. This is not the case with “hosted ecommerce solutions” which do not allow such access. Further, developers can create add-ons and plug-ins to expand its capabilities; limitless. Operating ones store with an open source platform is a game changer for both web merchants and developers; a win-win situation.

Theme Based Structure
Magento separates layouts, skins and templates from each other, which is more convenient for a web developer. Once a developer is familiar with Magento’s interface and front end flexile templating, creating more than one online store at a time is gets more simple (this is what we call cloning a site). Compared to theme-less platforms or more simple content management systems, this step is a big reason Magento a better platform than others.

Unlimited Features for $0
Magento costs $0 for the community version. Magento is clearly the result of years of ecommerce experience and developer collaboration. Magento includes features like a built-in product image zoom capability, advanced pricing rules to support special promotions, a landing page tool to help with marketing campaigns, inventory management, side-by-side product comparison tools, and much more. Features such as Layered Navigation, Product Comparison, Reviews & Ratings, and more allow customers to find the product right for them. Magento also comes with great search and filter tools, the ability to create custom landing pages for products, and more. To learn more about their features check out Magento’s website: http://www.magentocommerce.com/product/features

Check Out Process and Security
The checkout process is the most common and significant problem in many ecommerce platforms. Magento does the best job we have seen and there are even modules to enhance the experience; perhaps why big vendors like Nike and Toms Shoes have decided Magento is the right ecommerce platform for them. Magento offers exceptional tools and flexibility when it comes to one page checkout, guest checkout, security, total tax and shipping flexibility, wish list tools, reorder tools, and much more. Secure payment processing is crucial and Magento offers all the secure payment methods in its platform like general credit cards, PayPal, and more.

In conclusion, as ecommerce specialists, we at ATAK Interactive always try to guide our clients to wise decisions when it comes to their ecommerce business and investing in the right ecommerce platform. Using the Magento Open Source Platform is one of the best solutions to create a web store and to be successful in a short period of time, while being scalable at any time for the future.

References

http://www.linuxforu.com/2013/09/what-makes-magento-the-best-e-commerce-platform/

http://bloomwebdesign.net/2013/02/why-magento-is-best-for-e-commerce-website-development/

http://www.practicalecommerce.com/articles/925-The-PeC-Review-Magento-Is-the-Open-Source-Powerhouse-

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Some Statistics about Online Shopping
According to Shopzilla’s survey, men and women’s eCommerce online shopping behavior is quite similar, although there are worthy differences to pay attention to. As far as similarities, 87% of men and 82% of women are using their desktops to shop online. Also, a majority of both sexes shop from their homes rather than their workplaces or on the move.  Even regarding “show rooming” where before you buy online you go and check the product in the store, statistics show that 79% of women and 76% of men don’t even check products in store before they purchase online. Price still matters for both sides, as 77% of women and 74% of men say price is affecting their buying process.

We do find men and women typically make purchase online at different times. For example, women prefer to check online shops around 12pm-1pm which is a common lunch break. On the other hand men are more likely to purchase online around 7pm-8pm, after work. Men spend, on average, 10 minutes before a purchase compared to 14 minutes for women.  Men are always checking all options and their features before they make the purchase but women are more likely to shop fast without checking the entire catalog. Women know what they are looking to buy online more than men, seemingly.

Difference between Men And Women In Marketing
The biggest difference is 77% of women are always looking for sales and deals, where men don’t have that problem, only 55%. Whether a printed advertisement, social media marketing ads, blogs, newsletters, or word of mouth, they all equally work on both sexes, but of course there are some differences that you should be aware of.

Women are more in to marketing emails. Most female online shoppers say that they saw product-featured emails from the store before they actually buy showing email marketing affects women in a positive way. When marketing to a women online, use more creative elements and styles that resonate with the way her brain works. Using emotion-based pictures is going to attract women. Another important point is when marketing women companies shouldn’t be so pushy with the call to action, like call now or offer expires soon.

On the other hand, men are more likely to make purchases or at least find products when they are surfing online randomly. Like we mentioned above, women care more about deals and coupons and that’s why they follow emails for offers. Men are more spontaneous online shoppers compared to women. Also, men prefer products created just for them, which means they get attracted faster with unique or personalized ads. Another important point is men are compulsive shoppers so that means putting some messages or ads near the check out button is going to work out well. You should give them the cost saving demonstrations at the point of sale, not simply before.

How to Increase Conversion Rates
As web development and eCommerce specialists we at ATAK Interactive always suggest and provide our clients the importance of taking care of their website design. Design doesn’t just mean the look, color or pictures of your page; your website’s aim should be to lead your visitors to where you want them to be. Each online presence has a specific public target. Thus, it’s better to take your target market into account and design your website considering their needs or expectations. Whether you are targeting men or women, if your website’s navigation is complicated or product pages are slow (disorganized), or most importantly there are errors in code and then you will lose customers. To get more information on the importance of redesigning a website check our blog article: http://www.atakinteractive.com/blog/6-red-flags-that-shows-it-is-time-for-a-website-redesign/

Target Market For Your Website: Women
If you are targeting women for your website, the first thing you should consider is to find a female specific domain. It has to be familiar for females so they can recognize your website easily. Secondly, if you realized that your visitors are coming but then quickly running away from your website, which we call “bounce back,” there must be a problem with your design. Design problems are so common in our industry because people don’t understand how important your website’s design is in dictating user behavior. Your website’s color, content, navigation, and level of originality must be perfect fine-tuned for women. For a women friendly site. We recommend you avoid technical or sci-fi influences, powerful contrasts, and violent content on your website’s design to attract more women to your website. To increase your female audience even more you should try email marketing. The best time periods to poke women are after 3pm when they start to get bored in the office or after dinnertime when they settle down. Offering coupons, deals, or sales on your newsletter is going to hit the spot. Like we mentioned above, women love to see those marketing campaigns. To be more effective on attracting women to your website check our website redesigns on our portfolio: http://www.atakinteractive.com/portfolio.php Or to improve your newsletter campaign, check our blog about newsletter campaigns. http://www.atakinteractive.com/blog/10-great-ways-to-make-your-newsletter-campaign-more-effective/

Target Market For Your Website: Men
If you are targeting mostly men, you should definitely take paid search advertising into account because men find products when they are surfing online, and they definitely search. Often, pop up product ads are going to attract, believe it or not. Also improving your SEO (Search Engine Optimization) is crucial to target men. If you want more men on your website then when they search a product on search engines, your website should be ranked high (1st page of Google) so you will be more visible and accessible for them. To get more information about this, such as 12 ways to make your eCommerce website more search engine friendly, please visit our blog: http://www.atakinteractive.com/blog/how-to-make-seo-friendly-ecommerce-website/

In terms of your website’s design, in general you should keep your website clean, short, and sweet. Also the website has to contain more technical and powerful messaging and branding to make sure details and specifications are clear for your specific target market. To get more information about how redesigning your website is going to save your business, check our blog: http://www.atakinteractive.com/blog/6-red-flags-that-shows-it-is-time-for-a-website-redesign/

Conclusion
In conclusion, men and women have their own behavior in terms of online shopping. It’s crucial to be aware of these differences and at the end of the day to be successful about pushing your target market to a final purchase. As e-commerce website design specialists, we at ATAK Interactive want to share these important details with you, just to help you out about increasing your conversion rate and sales. To get more information and consultation please call us at 1-855-472-1892 or visit our website: http://www.atakinteractive.com

References:

http://www.practicalecommerce.com/articles/3222-Behavioral-Differences-Between-Men-and-Women-Influence-Shopping

http://smallbiztrends.com/2013/08/male-vs-female-shopping-behavior-survey.html

http://www.extrabux.com/blog/2011/07/why-do-men-and-women-shop-online-differently/

http://www.techvibes.com/blog/advertising-to-women-vs-men-2013-03-13

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Social media presence is one of the biggest issues in today’s business world. Every business, whether it is local, national, or international wants to generate leads by creating and maintaining a well-rounded social media presence. To achieve this goal, there is one big step businesses have to pass, they need followers, as many as they can grab. More followers means more reach, and more reach means more leads to generate. As web development and marketing specialists, we at ATAK Interactive want to share 7 tips for you to increase your local followers on social media platforms. Every business is unique and every business can take advantage of social media in a specific way. What you should do is to choose the best outlet and increase your follower’s engagement so to lead the conversation in your space. Being in the conversation with your followers (customers, clients, target market, potential customers, etc.) is going to help your business to grow and increase loyalty.

Social Media Icons on Your Website
On your website and/or blog, you should definitely embed widgets like Facebook, Twitter, and Instagram. Leading your site visitors to “like” buttons or twitter feeds is going to grow your follower number. Fan box widgets can help your visitors to see who likes you and what you fan page looks like so to drive more attraction. Social media tools and plugins like such are useful to grab attention so users click the like button or click to view your page.

Make Friends in Your Community by Interacting and Participating
This step is the heart of social media presence and the smartest move to be successful on social media. A few times a week, preferably once a day, try to like or share local community events and non-advertising posts from other pages. Be careful what to like and/or comment on as it’s crucial to be in your business’s community rather than wasting time places that do not make sense. The reason for this move to participate is to entice others to share your content as well. You will then become, or appear as, a leading source of local information instead of a pushy marketing company. You can foster business relationships which will help both sides to grow exposure. Last, you will save some time from creating original content everyday by simply participating on other pages within your demographic, a win-win situation. If you can apply this step to your campaign, you will increase your followers and also be in the exact conversation that you should be.

Get Your Current Customers On Board
Getting your customer’s attention about your fan page (social media) in-store is very important. By putting your URL or QR code on printed receipts, sales orders, bags or packaging, email signatures, print or TV ads or anything you hand the customer is going to increase engagement. Offer them something special on those QR codes and watch what happens!

Run In-Store Contests On Facebook
The biggest mistake about contests on Facebook is to give away big prizes like trips, iPads, or computers. Why? First of all, it is money wasting for small, local businesses, and you are not always going to attract people care about your business or products/services. There are very clever ways to increase presence in one geographical area and to use contest prizes that reward customer loyalty. Otherwise, so many unrelated people will get in the contest just to get the free stuff, and then you will likely see them drop as followers shortly after. Offer local followers something from your store (can be as simple as a coupon) and post the winner on your page and also in-store. Also you don’t really have to run contests; you could regularly give away some tickets, special coupons, or gifts from sponsors to people who like your page and buy something in store. That will keep your current followers on watch and will bring more people through your doors.. Rewarding them can be useful to get more likes by word of mouth.

Targeted Ads on Facebook
Like we mentioned above, it is very important for local businesses to target their market and run a contest for a specific geographical area. If you don’t target your market specifically you will waste time and money. Facebook has a GEO targeted ads for this purpose. You can advertise based on their location and their likes to hone in on the right people. For example ATAK Interactive could target all users in Los Angeles who like Best Buy and Fry’s. Also when you are searching for conversations to jump in, you should search to match certain words within a certain mile radius. That will help you to be in the roh so you can lead the right people to your store.

Testimonials
Creating customer testimonials are very useful to increase your loyalty and credibility on potential customer’s eyes. This is the easiest and cheapest way to grow exposure on social media. Put your logo, date and the testimonial with the writer’s (client’s) name and post it.

Always Post What Are You Up To
Tell your fans about your clients or events or whatever you are doing, sharing is crucial. Create engagement with your followers and be in the conversation, responsively.

In conclusion, as web development and social media specialists, we at ATAK Interactive want to share these significant steps with local businesses to help their exposures to grow. Further than these, we are always here to help businesses to grow their online exposure in every smart and possible way. Visit our website to see more about ATAK Interactive at www.atakinteractive.com.

References:

http://searchenginewatch.com/article/2156939/How-to-Increase-Your-Local-Business-Facebook-Reach-in-Minutes-a-Day

http://www.forbes.com/pictures/elld45lkje/how-to-build-a-social-following/

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How do you know it’s the right time to redesign your website? Some companies redesign their websites more often than others, but why? As website and eCommerce specialists, we at ATAK Interactive wanted to point out some red flags one can catch which will help indicate when the right time for a website redesign is. We all know good things eventually come to an end. After your business starts to grow, which is a good thing, you will need change and your website probably will not be capable to fulfill those needs. Read our list of red flags below and decide by yourself if now is the right time for a website redesign.

If Your Website Is Older Than 5 Years
This step is kind of obvious; technology is exponentially changing and growing every day. Your website may have been great back in the day, but standards are different today. Keeping your website up to date, technically speaking, is crucial, especially if you are in the online sales game where your site must perform on all devices including tablets and phones. The online sales game, ecommerce, is a fast paced environment and it is changing everyday. If you want to be successful in ecommerce, you should keep your website updated. 5 years is a long time to stick on the same design, and sometimes even the same platform. To be more engaging and interactive with your website, you should follow design and code trends. People are looking for engaging and efficient experiences, which web designers can make happen with a nice redesign.

SEO Fails and Your Site Gets Less Traffic than Competitors
As SEO (Search Engine Optimization) specialists, we at ATAK Interactive are always facing with our client’s SEO challenges. It is a common problem these days and also crucial for the website’s popularity and traffic volume. If you try to search your keywords (products or services) on Google and your website isn’t placing in the top 30, you should probably assume now is the time for a redesign, or at the very least a website overhaul with content changes and reorganization. Optimizing your site for search engines will help your website to rank higher, which means increasing traffic. If you fail on your SEO, that means your competitors will get more traffic and sales than you do. To learn more about SEO and its benefits, visit our website at http://www.atakinteractive.com/blog/how-to-make-seo-friendly-ecommerce-website/

Managing Your Website
The most common problem that we have heard from our clients is that how hard it is to manage their website’s content on their own, or even worse, how expensive and time wasting it can be to get together with 3rd parties to make simple updates on your website. As Content Management System and eCommerce System specialists, we at ATAK Interactive always suggest our clients use WordPress or Magento (Content Management Systems) for more convenient website experience. With a WordPress or Magento setup, those with little to no coding experience will be able to update/change your website with ease. In the long run, you will save money and time by redesigning your website with content management system because you will be able to make simple edits on the fly. As we always say, you should be empowered to make the changes you want to be able to make. We are always here to help and teach you for the process but it’s more efficient for you to do it and then use your creative agency to add new features rather than focus on small text changes.

New Ways to Increase Engagement (Calls to Action)
If you realized that your visitors are not doing or responding how you want them to do when they visit your website, it’s time for a redesign. This can be about your home page, difficult navigation, slow page loads, long or confusing text or difficult check out process. Also, if your site does not have any social media tools or icons, you must do this at some point in the near future as there should be little acceptable reason not to. Your website has to provide these elements to you, if not, that’s the biggest reason for a redesign. A good tool to analyze this behavior is Google analytics which should be installed on every website.

Responsive Website
It’s 2014, browsing a website on your laptop or desktop is not the only way to navigate the web. In fact, tablet and smartphone searching is drastically increasing. Briefly, responsive design means your website will be able to work on every possible device as it will modify itself to fit perfectly for every device without the need for a mobile version of your website. No matter which device your visitor using, with a responsive website users can visit your page without any problems. More than 80% of buying decisions begin online and 90% of smartphone users turn to their phones to search. If your website doesn’t feel convenient on a smartphone screen, you lose. After your redesigning process, your website will know exactly how to react on smartphones, tablets, and computers at the same time. To learn more about responsive design visit http://www.atakinteractive.com/services/1217/responsive-web-design.php or you can read another blog article about the topic here: http://www.atakinteractive.com/blog/parallax-and-responsive-web-design-what-it-means-for-the-future-of-your-website/

Crowded Home Page
If your homepage has long text about your company or products, you will lose visitors. Modern design means clean, fresh, and easy to use. If you make your visitors read a lot of plain text research proves they will be unengaged before they click or convert. Leading your visitors, quickly, in the best (most user-centric) way to purchase (check out) is what your website should accomplish with its design.

In conclusion, keeping up with technology consumers expect is crucial for you to be successful on the Internet. A websites age can quickly give users red flags and in order to avoid this redesign should be considered every 3 years, on average, for most businesses. A good website agency will be able to offer you countless ideas on how to improve your website so please consult with experts as you make a jump to change.

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For many small businesses, Google + (Google Plus) is still a mystery. People feel that there are so many social media outlets to be on and now there is just another one Google has brought upon us. Most don’t yet know the benefits of being on a completely new social media outlet, especially if they don’t know anyone else using it. As website marketing and eCommerce specialists, we at ATAK Interactive want to explain why you should use Google + and what are the benefits for your business. This article is a quick guide to discover some of Google +’s advantages for your business.

Relationship Building
Creating relationships on social media is significantly useful to become more and more visible on Internet. Creating relationships with your industries’ influencers is the key to extend your reach and consequently become more visible. Why? Building good relationships with your influencers will let them recommend you to others instead of your competitor. Because they know you, they trust you; your name comes to their mind first. Keeping these kinds of conversations on high level is crucial to be visible and increase trust between you and influencers.

Do You Really Need To Be On Another (New) Platform?
First question, is SEO (Search Engine Optimization) important for your business? The answer is not open for debate, YES. With this consideration, increasing your visibility and offering great content for your customers and/or influencers on Google + will help your SEO because people will like and share your engaging content witch will lead to referrals, eventually. Second question is, what does Google like the most when deciding search engine results? Answer is simple, Google alignment. If you want Google to like your content and business, you should start liking Google +. Another statistical reason is that Google + is growing tremendously. According to GlobalWebIndex, 25% of worldwide Internet users are now on Google +. Eventually, your customers will be on it.

Google + Local Optimization
Small businesses can use Google + Local to its advantage in search results. Outside of allowing a local business to appear in the map search results, Google + Local along with publisher authentication will cause a map to appear and a logo to appear next to that local business’s branded term. This is a good example of a positive impact of Google + for local businesses.

Better and Faster Indexation
Like we mentioned above about the relationship between Google + and your SEO, sharing new and relevant content through Google + will allow that content to index faster within Google Search compared to other outlets.

Latest Google + Posts Will Appear In Search
This specific benefit of Google + is very cool for businesses. When people make a search on Google for your business, on the right of the screen they will see your latest post in addition to company information, if you are an active Google + user.

In conclusion, being on Google + is as important as being on other social media outlets, and maybe more important. For small businesses, the advantages of Google + is crucial and it is inevitable for them to be on it. It doesn’t look as fancy as Twitter or Facebook but for sure it is a “must” to be on it these days. We as ATAK Interactive want to share these benefits to help you understand the importance of Google Plus. Further than that we are always here to help more specifically by applying our social media services to your business and industry.

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Loyal, repeat shoppers covert easily, spend more, cost less to service, and help spread the world about a good online shopping experience. According to Marketing Metrics, eConsultancy, and Adobe, loyal shoppers demonstrate 5 to 9 times greater conversion rates than 1st time buyers, which is fair enough. The interesting part about this statistical information is repeat shoppers in the U.S. represent 8% of all site visitors but also they represent 41% of total online sales. This data shows us how crucial repeat customers are in terms of sales and a website’s future, obviously. Given almost the half of total sales are repeat business, we see this is a big number to ignore or avoid. The challenge for online merchants is to earn repeat business. To meet this challenge there are 6 steps we feel should be followed for your online retail businesses. As eCommerce specialists, we at ATAK Interactive wanted to explain these steps to help you solve your repeat customer deficiencies.

Offer Quality Products

As we all know, customers will not return a second or third time if the product or service you provide for them had a low quality or broke soon after it arrived. A most crucial step to have repeated and loyal customers, especially on an ecommerce level where users do not actually get to hold your product, is to provide the best quality products with a competitive price, which we will talk about in a second.

Excellent Customer Service

From Zendek’s survey; 72% of respondents said that customer service was what made them loyal to a particular brand. Excellent customer service should be responsive and effective. Making the shopper happy in every process of shopping is crucial to build a long-term relationship. Make sure automatic emails are in place and are clear. Make sure customer service inquiries are answered within 12-24 hours.

Sell at Competitive Prices

Price matters, especially for branded, consumable items. Even if loyal customers are happy with your website’s shopping experience, still there is a high risk they leave you for a cheaper price if they can find the products cheaper elsewhere (shipping price included). Setting your prices on a competitive balance is crucial to keep repeat customers coming back. Please do not ignore shipping costs. Many users will get through checkout only to find shipping is too expensive. They will then leave to a competitor who has a cheaper “total” cost.

Be Very Convenient

Shopping online should be very easy and user friendly. 40% of shoppers said that convenience contributed to brand loyalty. Offering customer accounts with the ability to quickly reorder, or even let shoppers log in using social media networks like Facebook, Twitter, Google Plus, etc. Other things to include are detailed filters for product areas, better presentation of photos so customers can almost feel as if they were right in front of the product, allowing customers to have a wish list to come back to, etc. Creating a convenient eCommerce website is the key point to increase conversion rates and obviously your sales. You can visit our website to check some fresh, convenient, and user-friendly websites from our portfolio. http://www.atakinteractive.com/portfolio.php

Reward Repeat Customers

Everyone wants to be treated well especially the repeat customers. They want to see the appreciation from your company after 2 or 3 purchases. Offering coupons, discounts, better shipping options, or faster customer service response times is the most effective way to keep your repeat customers. For example, the ridesharing application Lyft really cares about repeat customers. They monitor all repeat customers and if they didn’t use the application for a while they send them an email saying exactly this on subject line, “One free ride for you!” When you open it, it says, “Because we like you.” It continues like we really missed you etc. Long story short, these kinds of coupons or discounts are going to make your repeat customer come back and build a long relationship with them. Smart move.

Keep Saying, “Thank You”

Saying thank you to a repeat customer is free and also has a huge impact. Kindness and gratitude for a customer’s business is an undeniable way to further enchant them for the long-term. To build a better long relationship, if you can send a hand-signed thank you card to a shopper after he/she made more than two purchase. It will probably cost your business decent money but your return on investment should be high as well.

In conclusion, you can follow these simple steps to gain/keep your repeat customers. Repeat customers are as important as getting new shoppers to your website, are the only ones who keep your sales high and ongoing with less acquisition cost. We at ATAK Interactive have even more information on the importance of repeat and loyal customers, but feel this is a great starting point. Feel free to call us for a consultation to make your eCommerce website more effective. Feel free to also read out ecommerce service information at http://www.atakinteractive.com/services/73/e-commerce-web-design.php.

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