Service Provided:








Visit Website

We Rock the Spectrum Kid’s Gym

feat compressor

The Situation

ATAK started working with We Rock the Spectrum Kid’s Gym in September 2013, just as their exciting new kid’s gym concept had become a franchise. Dina Kimmel, CEO, came to ATAK in need of website maintenance and franchise marketing to further expand the brand. Its websites, one for each of its three initial locations, were poorly developed and consisted of old content in dire need of an update. Dina had little marketing support and asked ATAK to create a plan that we could execute on as the first step in our partnership with the gym franchise.

WRTS Franchise Home Page Design

WRTS Franchise Home Page Design

The Solution

The ATAK team and CEO Dina Kimmel immediately built a great working relationship, and we quickly began a working in synergy – a relationship that extended beyond the scope of web maintenance. Our efforts have aided the tremendous growth of We Rock the Spectrum’s children’s gym franchise as they have since gone from five gyms in the Southern California area to 84 gyms across 21 states and 8 countries in just six years. We established a strong infrastructure through secure web development and successfully executed the integrated marketing campaigns that were vital in the company’s rapid ascent.

We Rock the Spectrum Home Page

We Rock The Spectrum Tarzana Home Page Design

Our work includes:

  • Re-designed and built the framework of all location websites to headless WordPress (2020)
  • Created the on-boarding digital marketing process for new gyms. This includes marketing training, website development, SEO on-page optimization, email marketing, social media management, graphic design, weekly webinars and public relations for over 80 gyms
  • Built the WRTS Franchise site for prospective franchisees
  • Developed marketing strategy for Rockin’ Resource Fair, which included landing pages, press and media outreach, and collateral design
  • Created the brand, website, and educational videos for the special needs resource and coaching network, Rocking the Spectrum
  • Automated an online application process for prospects, including the signing of the NDA and other franchise-related documents
  • Implemented a wholesale and retail eCommerce solution with WooCommerce
  • Established and executed the entire content strategy across all digital platforms
  • Constructed the entire Corporate Social Media presence
  • Optimized corporate office and over 80 specific gym sites for search
  • Created offline collateral such as gym signage, brochures, business cards, posters, flyers, trade show materials, and video
  • Public relations efforts in media, awards, and community recognition that resulted in over 50 press pieces worldwide for the organization
  • Developed and wrote educational blog content for customers
  • Expanded email marketing campaigns at the corporate and gym levels
  • Produced event highlight reel videos
  • Supported Autism Awareness and Inclusion for ALL kids
We Rock the Spectrum Poster DesignWe Rock the Spectrum Poster Design

Poster Design

Press Hits We've Gotten

Press Hits We've Gotten

Press Placement in the Franchise Times

Press Placement in the Franchise Times

Successfully Opened 3 International Locations

Successfully Opened 8 International Locations