All City Employees Benefit Service Association (ACEBSA) is a service that works to ensure that all employees of the city of Los Angeles receive great benefits and a high quality of life.
Part of that service is providing tickets to special events, such as sporting events and theater. They required a user-friendly ecommerce site that they could update themselves, and that would help motivate and inspire city employees to take advantage of the benefits offered to them. Previously, any updates made to the website had to be made by their web developers. We were asked to make the site more efficient for managers, but also for users as well.
The site had to have an approval process built in to identify those who were qualified to purchase the tickets, and also allow for easier uploading of tickets based on row and aisle seating.
We also needed to upgrade their digital marketing strategy to make it easier for their client pool to find them online.
We performed a custom website redesign using Magento. ACEBSA managers could now make updates to the site themselves, which streamlined the process.
Along with making updates much easier and more efficient for managers, the new site also had improved features for clients. New tools were developed for uploading tickets based on row and aisle, and a more efficient approval process to verify user qualifications for use of the site. The site has different access levels depending on user type.
We also took over all aspects of marketing, including SEO, social media, and digital content.
We created a “recap” video from Members’ Day at Universal studios to highlight the experience and benefits of being a member.
We also manage four social media accounts and produce blog posts to get members excited about certain events, and the strategy includes email marketing to better communicate special offers to members and create incentives.
Our work includes:
- Complete custom website redesign
- Integrated the Magento ecommerce framework
- Customized the Content Management System for ease of use
- Integrated a “members only” section that provided pricing and seating (after logging in)
- Provided full-service digital marketing
- Optimized the website for search
- Integrated better tools to upload product based on row and aisle