Alasco

Alasco builds financial management software for the construction and real estate industry — a space where trust is everything. Projects are expensive, timelines are critical, and every relationship in the ecosystem, from subcontractors to financing partners, is built on personal credibility. Alasco had built a strong reputation through conferences, events, and face-to-face relationship building. Their presence on LinkedIn was active. Their brand was known.

But Monica, their VP of Growth and Marketing, recognized that digital channels weren't keeping pace with the strength of their brand. The website had solid content but technical issues under the hood that were holding back performance. SEO had taken a back seat. And starting in mid-2024, LLM-driven traffic was beginning to surface — a signal that the way buyers discover and evaluate solutions was quietly shifting, even in a traditionally relationship-driven industry.

Monica didn't want to wait until the shift was obvious to everyone. She wanted to get ahead of it.

She came to ATAK looking for something beyond a traditional SEO retainer. She wanted a unified strategy built for how people actually search in 2026 — across Google, AI platforms like ChatGPT and Perplexity, LinkedIn, and anywhere else buyers ask questions. Austin introduced her to ATAK Search: not just SEO or paid ads, but a comprehensive search visibility engine designed for the moment we're in.

ATAK Search is built for companies like Alasco. It treats organic search, AI platforms, video, and paid media not as separate channels but as a single connected system. For Alasco, the work is split into two phases: fix the foundation, then scale visibility.

Phase One: Fix the Foundation

Alasco's website had the right content, but wasn't technically set up to perform. We started with a full audit and rebuilt the foundation from the ground up.

Technical SEO fundamentals. We implemented schema markup — Organization, Product, FAQ, author schemas — so search engines and AI platforms could correctly parse and cite Alasco's content. We fixed site speed issues, optimized for mobile, and cleaned up internal linking to build topical authority around financial management.

Content depth. We developed pillar pages built for both traditional search and LLM visibility — structured with clear headers, tables instead of images where appropriate, digestible sections, and FAQs that AI platforms could pull from directly. Every page was built to answer the real questions buyers are asking, not just surface-level feature lists.

For the FAQ strategy specifically, Monica took a dual approach: mining internal sales call transcripts to identify the patterns and questions that came up repeatedly, while simultaneously querying LLMs directly to understand what the broader market was asking about the category. Combining those two inputs created an FAQ library that works for buyers at every stage.

Conversion optimization. We rebuilt CTAs and simplified conversion paths so the journey from search to demo request was frictionless.

The goal wasn't to rank for everything overnight. It was to build a foundation that search engines trust and AI platforms can cite.

Phase Two: Scale Visibility

With the foundation solid, we moved into content production and paid amplification.

Content strategy. We develop Alasco's content calendar — identifying high-intent topics, mapping them to buyer journey stages, and creating wireframes for each piece. Alasco's team writes the content based on our structure. We optimize it for SEO and AI visibility, adding schema, restructuring for featured snippets, ensuring it's citable by ChatGPT and Perplexity, and publish.

Every piece is designed to rank in Google, get cited in AI-generated answers, support paid campaigns with organic credibility, and move buyers through the funnel with clear next steps.

Paid media integration. We run Google Search and LinkedIn ads that complement the organic strategy. Paid tests messaging. What converts informs what we build organically. When organic content ranks, we reduce paid spend in those areas. The two channels work together, not in silos.

AI visibility (AEO and GEO). We structure content so AI platforms trust it and cite it — through FAQ schema, direct answers to specific questions, and authoritative signals like backlinks and brand mentions from credible sources. We track how often Alasco appears in ChatGPT, Perplexity, and Google AI Overviews. That's the new battleground for visibility, and most competitors aren't even tracking it yet.

Video expansion (next phase). With LinkedIn pushing hard on video — particularly thought leadership formats — we're building out a LinkedIn video strategy for Alasco that feeds back into organic search, paid campaigns, and AI citations. Getting in early on emerging ad formats matters. Every channel gets more expensive and competitive over time; moving now gives Alasco a meaningful advantage.

Custom reporting. Monica tracks pipeline influence, not just MQLs or leads. We built a custom dashboard using Dreamdata as the attribution platform, mapping how channels and sources influence the pipeline across every stage. She can report to leadership with real numbers, not vanity metrics.

The results are early, but the trends are clear.

Within the first month of rolling out paid search and paid social alongside the organic foundation, pipeline influence from those channels doubled compared to the previous month. Monica tracks this through Dreamdata, which maps exactly which channels are influencing qualified pipeline — not just generating clicks. Seeing that kind of movement in month one, before the full content strategy has matured, is a strong signal.

AI referral traffic is growing. Alasco is being cited in AI-generated answers when buyers ask about construction financial management software. That's a visibility channel most competitors haven't even started to build yet.

The technical foundation is solid. The content strategy is scaling. And Monica now has the attribution infrastructure to prove search's impact on pipeline to leadership at any given moment.

The next chapter is already in motion. Insight Partners, one of Alasco's VCs, has confirmed research showing a direct link between brand strength and LLM visibility — reinforcing what Monica has believed all along: that the mental map buyers have of your brand is exactly how LLMs decide who to cite. That insight is shaping Alasco's next phase with ATAK, where brand investment and direct attribution work together rather than in tension.

Alasco is now positioned as a leader in construction financial management search visibility — with a strategy built for 2026, not 2015.

Ready to dominate search in 2026?

Most companies are still optimizing for Google's 10 blue links. Meanwhile, buyers are finding solutions on ChatGPT, Perplexity, LinkedIn, and platforms that didn't exist two years ago.

ATAK Search isn't traditional SEO. It's a unified visibility engine built for how people actually search today: organic rankings, AI citations, video discovery, and paid amplification working together.

If your current search strategy feels stuck, or you need visibility fast in a competitive space, we should talk.

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