Choosing a B2B Marketing Agency: Unique Problems Require Unique Solutions
By Austin LaRoche, ATAK Interactive CEO
Every business is unique, and therefore, will have unique problems. Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical.
Video transcription below:
Welcome back to B2B Marketing Agency Insights. I’m your host, Austin LaRoche, CEO of ATAK Interactive. Today, I want to talk to any company out there that’s looking to hire an agency.
Chances are, if you go and start interviewing agencies, you are going to see a lot of different approaches. One of the approaches you will see is agencies that offer you a menu of services in different packages. “Here’s our $5,000 package, our $10,000 package, and our $15,000 package.” And many times, this stuff can be a little cookie-cutter: “Well, if you choose this package, then we’ll do this much with Google Adwords, SEO, and social media.” They probably contain things you might not even need.
What’s wrong with that approach? I guess there’s no wrong approach, but the reason I philosophically disagree with this approach is because I believe you are unique. And because you are unique – every business is unique – you will have unique problems, which require unique solutions.
The only way for you to have those problems solved, in my opinion, is to choose a B2B marketing agency that is willing to listen to you. They should be able to conduct a simple SWOT analysis: “Here’s what your strengths, weaknesses, opportunities, and threats are.” They should be able to look at those threats, at those weaknesses, and say, “Okay, here’s how we’re going to solve the problem.” Even if some agencies have worked within your industry and have a similar client to you, it doesn’t mean that they know how to solve your exact problem.
That sort of personalization and customization is what you need at an agency because a really good agency will figure out exactly how to grow your business and how to help you grow. Not use the things that they have done with everybody else and do it the same way. There is no formula. If there was, we would all use it. We’d all be growing and dancing in the streets, and it’d be great.
There is a balance within marketing, on the science and the art. A great agency will take those two sides, put them together, and solve those unique problems.
If you are out there and looking for an agency, I always say look for the guys who want to approach your problems as if they are different from other problems. Look at the people who will treat you as if you are a unique entity. Look at the people who will solve your problems in a different way than they have all their other clients in the past. That’s the sort of personalization and customization you deserve. That is going to get the job done, which is really what’s most important.
There you go. That’s it for today. I’m your host Austin LaRoche, saying good luck growing.
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