Instagram added Instagram Stories as a way to compete with the app millennials are obsessed with, SnapChat. Now it’s become its own entity and brands are finding unique ways to use it towards their marketing and content efforts, from increasing online traffic to generating foot traffic to offering special deals.
What are Instagram Stories?
First, you may be saying to yourself, “I’ve seen these ‘Instagram Stories’ before but what are they exactly?” Great question. Instagram Stories is a feature that lets you post images, 15 second video clips, or text, that vanish in 24 hours. It also includes a “live” function, which we will only cover briefly today. Why would something so ephemeral be beneficial to your content strategy? Instagram Stories is a great tool to help your brand stay top of mind because they’re shown in real time. This means each time you add a story, your brand pops to the front of the line-up and your followers are more likely to see it. Also, the more often you post content that incentivizes users (i.e. coupon codes, secret sales), the more your followers will be trained to check your stories on a daily basis.
It might seem like a lot to digest, but don’t worry. We’re going to break it into seven very simple steps you can take to use Instagram Stories to increase sales.