ATAK’s Work at ISA Sign Expo 2019
By Austin LaRoche, ATAK Interactive CEO
Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with over 20,000 attendees and almost 600 vendors. Our client, Nova Polymers, attended and sponsored the annual event, where we were happy to design an array of materials for the show.
Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop. We continued with this theme in the development of their promotional materials, such as brochures, banner ads, and videos.
Moreover, as sponsors of the event, Nova Polymers collaborated with ISA for the Sign Expo 2019 app and wayfinding kiosk. Our team took the lead on designing these projects, implementing the vision of each organization into a sleek and easy-to-navigate design.
Aside from the design work we created, we also strategized a social media campaign to promote Nova Polymers’ attendance at the event. This campaign centered on a contest to win a $250 gift card, which aided ISA hitting its new attendance record for the Sign Expo 2019.
Overall, it was a pleasure to see our work at such a well-organized and impactful industry show. We look forward to doing this again for next year.
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