Let's get one thing straight from the start: HubSpot calling their CMS "Content Hub" instead of just "HubSpot CMS" is marketing confusion at its finest. When you're competing with WordPress and Webflow, clarity wins over clever naming conventions.
But here's the thing — despite the branding head-scratcher, B2B companies are migrating from WordPress to HubSpot Content Hub in droves. And after building thousands of pages on the platform, we understand why.
The Real Reason Companies Make the Switch
Most businesses don't wake up thinking, "We need a new CMS." They switch because they're already using HubSpot Marketing Hub and realize they're missing massive opportunities by keeping their website separate.
Think about it: You're generating leads through HubSpot forms, nurturing them with HubSpot emails, and tracking them in HubSpot CRM. But your website lives on WordPress, connected through integrations that break, slow down your site, and create attribution nightmares.
HubSpot Content Hub solves this by putting everything under one roof. No more integration headaches. No more wondering which touchpoint actually converted your best leads.
What's Changed: From Landing Page Builder to Enterprise CMS
Five years ago, we wouldn't have recommended HubSpot Content Hub for anything beyond simple landing pages. The feature set was too limited, the functionality too basic.
Today? We've built enterprise-level websites with thousands of pages, complex membership functionality, and strict personalization requirements. If you can build it in WordPress, you can build it in HubSpot Content Hub.
Recent additions that changed the game:
- AI-powered content creation that maintains your brand voice
- Built-in podcast hosting and management
- Content remix tools that turn one blog post into social posts, emails, and more
- Advanced membership portals for partners and customers
- Multi-language support with DeepL integration
The Attribution Advantage That Changes Everything
Here's where HubSpot Content Hub becomes indispensable: attribution reporting that actually works.
When your website and marketing platform live in the same system, you can see every page a prospect visits, every form they fill out, every email they click — all tied to their eventual conversion. Try getting that level of detail when your WordPress site talks to HubSpot through third-party integrations.
This isn't just nice-to-have reporting. It's intelligence that changes how you optimize campaigns, allocate budgets, and prove marketing ROI.
The Drag-and-Drop Promise (That Actually Delivers)
Since the first commercial website launched in the '90s, everyone's wanted the same thing: to edit their website without calling a developer every time they need to change a headline.
HubSpot Content Hub delivers on this promise better than most alternatives.
The theme marketplace offers professional templates that rival Shopify's ecosystem. Each theme comes with 30-50 page templates and modules that you can mix and match.
Brand kit integration pushes your colors, fonts, and logos across every template automatically. No more hunting through code to update your brand elements.
True drag-and-drop editing lets marketing teams add sections, swap images, and update copy without touching code. It's easier than WordPress with Elementor, and infinitely more reliable.
Where HubSpot Content Hub Still Needs Work
No platform is perfect, and Content Hub has room for improvement:
Core Web Vitals can be challenging. HubSpot loads multiple scripts for forms, meetings, and APIs. This can create performance issues that require developer intervention to resolve.
Membership functionality is improving but complex. Building partner portals and user account systems is possible but not as plug-and-play as dedicated WordPress membership plugins.
The good news? HubSpot is actively addressing both issues. They've moved membership features from Enterprise to Pro pricing, and their marketplace has strict performance requirements that keep improving code quality.
Features That Make WordPress Users Take Notice
Beyond matching WordPress capabilities, HubSpot Content Hub offers features that traditional CMS platforms can't touch:
Multi-language translation with DeepL integration creates accurate translations with a few clicks. We've had native Spanish speakers review auto-translated content — it's remarkably good.
Native A/B testing for landing pages and website elements happens within the platform. No third-party tools, no complex setups.
Smart content personalization shows different content based on visitor characteristics, all managed from one dashboard.
Integrated campaign tools let you spin up landing pages for trade shows or PPC campaigns instantly, with forms that flow directly into your nurture sequences.
The Bottom Line: When Integration Beats Everything
WordPress might be more customizable. Webflow might be more design-focused. But for B2B companies using HubSpot for marketing and sales, Content Hub offers something neither can match: complete integration.
When your website, forms, emails, CRM, and reporting all live in the same system, you stop fighting technology and start focusing on growth.
Your marketing team can update pages without developer help. Your sales team can see every prospect's digital journey. Your leadership team gets attribution reports that actually make sense.
That's worth dealing with a confusing product name.
Making the Migration Decision
HubSpot Content Hub makes sense if:
- You're already using HubSpot Marketing Hub or Sales Hub
- You want marketing teams to edit content without developer dependencies
- Attribution reporting is crucial for your growth strategy
- You're tired of managing multiple integrations between your website and marketing tools
It might not be right if you need highly custom functionality that requires extensive development, or if you're not already invested in the HubSpot ecosystem.
But for most B2B companies looking to align their marketing and sales technology, Content Hub delivers what every business wants: a website that works as hard as your marketing team.
Ready to explore how HubSpot Content Hub could streamline your marketing technology? ATAK builds websites and revenue systems that work together, not against each other. We'll help you determine if Content Hub fits your growth plans and handle the migration if it does.
Let's build something that drives results, not headaches.
