There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. To clients, they look more like services. The primary channels for bringing in digital marketing traffic are:
- Social Media
- Pay-Per-Click and Remarketing
- Content Marketing
- Email Marketing
- Search Engine Optimization
- Affiliate Marketing
- 3rd Party Links (i.e. – press coverage, interviews)
It’s very uncommon that any of these channels will perform on its own. This is almost always a blend of tactics, integrated into one campaign. The better your campaign target and messaging, the more likely it is to resonate with prospects. This is where a data solutions department can be particularly useful.
