Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process.
Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2019. Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up.
When creating a nonprofit website, attention has to be equally split between communicating a message to current and potential donors, and creating an interactive, technically flawless experience.
Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2019 so far:
1. Sharing Your Message and Call to Action
It’s important that your website design is intuitive and attractive to your visitors. When built right, your website will attract visitors who have never heard of your charity, or mission.
A responsive website design with arresting copy is a must-have for nonprofit organizations to look modern and transparent. Your website should clearly communicate what you do, who you are, and why you’re doing it. This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion.
For our client Elevate Adventures, this meant a concise, step-by-step for the process of facilitating a nature experience for nonprofit organizations.
The art direction for this project was clear: we would let the national parks speak for themselves. Sweeping nature photos share Elevate’s spirit of adventure and reverence for the National Parks it helps others access and enjoy.
The right branding and visual style helps build confidence in your site and organization. The right logo, design, and imagery combine in a way that helps visitors quickly and simply understand what your organization wants them to do – such as donate, engage, or volunteer.