You’ve heard a lot of talk about GDPR, but what exactly is it and how is it going to affect you and your business? First, let’s do a quick throwback to the 90s (why hello dial-up internet access!) when the Data Protection Directive (DPD) was released. Back when the internet was essentially the wild west, the DPD was the first set of rules ever written for the internet. Since then, the internet has completely transformed in ways we never could have predicted. This meant that a new set of regulations had to be made.
On May 25th, 2018, a new set of rules AKA the General Data Protection Regulations (GDPR), went into effect. The new regulations spell out specific rights that individuals have in regards to whether or not they’d like to relinquish the rights to their data. Because some of these changes directly affect aspects of digital marketing compliance, we want to make sure you’re up to date on how to become GDPR compliant. If your business holds, collects, or uses customer data, we highly recommend doing an audit of your processes. In order to stay on the right side of the law and avoid some hefty fines, check out our steps to ensure that your website is GDPR compliant.
1. Forms Must Be Active Opt-In
Previously, having a pre-checked form wasn’t considered bad practice. Under the GDPR, forms that ask users to subscribe to newsletters or indicate their contact preference now have to default to being un-checked, otherwise it’s considered implied consent.