We’ve covered effective SEO practices for driving up the number of potential customers to your site. However, getting them there is only step 1. The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment.
Along the way, keeping your customers engaged and yourself from being subject to the dreaded “shopping cart abandonment” becomes an increasingly difficult task.
Each stage of the ecommerce sales funnel is either an opportunity for a customer to say goodbye to your site, or an opportunity for you to further captivate their interest and move them further along to completing checkout.
In our work in building Magento ecommerce sites, we’ve found a handful of Magento extensions that are particularly effective in making each stage of the sales funnel a valuable, sales-encouraging experience.