Purposeful Marketing Strategy
B2B marketing strategies can be difficult to build and even harder to manage. That’s why we developed the Purposeful Marketing Method, a simplified and results-focused approach that integrates B2B marketing efforts into real business development. Below is a detailed explanation of the PMM.
There are four stages to the method. We start by building a purposeful strategy, bridging any gaps that exist among the brand, data, audience, and marketing-to-sales map. Next, we build the proper foundation for all of our future efforts. Then we build out quarterly sprints based on 90 day goals. Lastly, we optimize our efforts along the way to ensure we’re hitting goals and surpassing KPIs.
Bridge Strategy Gaps
Annual + Quarterly Goal Development
Build the Foundation
Ramping Up for Success
Weekly Meeting Structures
Software + Tool Integration
Conversion Tracking Setup
Passwords + Access
Executing + Getting Results
Creative Content Development
Paid Social Media
Continued Performance Evaluation
Weekly Progress Meetings
Weekly Review of KPIs
Weekly Calendar Review
Quarterly Goal Setting
Annual Goal Setting
Who is the Purposeful Marketing Method for?
The PMM is for B2B companies looking to use marketing efforts to grow the business. Many organizations invest in marketing because they know they’re supposed to. But they spend money on ads, agencies, and ideas without any understanding of why they’re doing what they’re doing, how it’s going to work, or its relationship to sales growth. If you’re one of these companies, the PMM was built for you.
Does your company want to…
- Persuasively communicate your brand through messaging and visuals?
- Develop a marketing budget focused on what will provide a return?
- Invest effectively in marketing efforts at each step of the customer lifecycle?
- Eliminate the noise and focus on the things that really help you grow?
- Organize, execute, and track your marketing systems?
Get the Most Out Of Your:
Paid Ad Performance
Get Traction With:
CRM + MarTech
Paid Ad Performance
Reporting + Analytics
Ready to begin marketing with purpose?
Request a FREE 15 Minute Meeting Today!