ATAK works hand-in-hand with our clients to understand their goals, data, audience, and brand. With this foundation, we build both integrated and focused campaigns to hit the identified KPIs.
With a strategy in place, ATAK will begin flushing out multiple creative approaches for our upcoming A/B tests. Whether pitching clear + concise copy or designing lead magnets, our team can cover your creative needs.
Utilizing the 6 Pillars of Persuasion, ATAK builds landing pages that provide prospects and customers multiple opportunities to opt into your product or service based on where they are in the customer journey.
Before utilizing a full budget, we want to test campaign elements such as creative, keywords, and/or demographics to understand what resonates with our target audience.
After launching A/B tests, we will use the performance + engagement data to help us leverage which campaigns, budgets, demographics, and more are providing the highest ROI.
We develop custom reports + dashboards for all your campaigns. ATAK’s reports ensure that you have visibility to all data points needed to properly evaluate campaign performance.
“When ATAK came to me and said we needed to integrate our Salesforce with HubSpot, I was dubious. HubSpot’s ‘the more you blog, the more you grow’ strategy never seemed right to me. But when ATAK took me under the hood of the technology so I could see just how powerful the tool could be for my sales team, we had to dive in. Two years later, leads are at an all-time high, our sales team has the customer intelligence they need to customize pitches, and so much of our communication is automated that our people are closing more deals than ever before. This has been the perfect investment for us.”