B2B Digital Marketing Agency
Helping B2B Companies with Marketing + Sales
A B2B Marketing Firm that Understands You
At ATAK our focus is on B2B marketing, where we specialize in enhancing the process of generating qualified leads, improving conversion rates, and boosting sales opportunities. We take pride in developing marketing programs that are tailored to the specific needs of B2B organizations, with the aim of facilitating their growth by providing measurable results. Our services encompass every aspect of marketing, from strategy and execution to analysis and ongoing improvement, ensuring that your B2B marketing investments drive results.
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B2B Marketing Services
- Content marketing
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Email marketing
- Account-based marketing (ABM)
- Lead generation
- Market research
- Website design and development
- Video marketing
- Sales enablement
- Branding and brand development
- Conversion rate optimization (CRO)
- Customer relationship management (CRM)
- Marketing automation
- Social media marketing
- Web analytics and reporting
- Marketing strategy consulting
Turning Vision into Results
B2B Marketing Strategy + Execution
At ATAK, we specialize in designing and executing B2B marketing campaigns that attract the most qualified buyers while conveying a clear and compelling message. But acquiring customers is only the first step in achieving sustained growth. That's why we offer lead-to-sales nurturing programs that convert prospects into profitable opportunities. By bridging the gap between marketing and sales, we help you achieve seamless and long-lasting growth, maximizing the return on your investment.
B2B Marketing Principles: KPIs
We believe that vanity metrics, such as likes or followers, can be misleading and do not necessarily translate into tangible business results. That's why we prioritize KPIs that are focused on conversions and directly linked to business growth. We work closely with our clients to establish measurable goals that align with their business objectives, and we develop and execute B2B marketing strategies that are tailored to achieving those KPIs.
The Right Message to the Right Person
B2B Marketing Principles: Buyer Personas
Developing buyer personas is essential in B2B marketing because it helps businesses:
Understand their target audience and their pain points
Create customized marketing strategies that resonate with the buyers' needs
Enhance their lead generation efforts by improving messaging and targeting.
Improve sales alignment and communication by providing a shared understanding of the target audience and their buying journey.
What to Expect Working With a B2B Marketing Agency
As a B2B marketing agency, we take pride in working closely with our clients to understand their business and marketing goals. We develop a customized strategy that utilizes the latest marketing technologies and techniques to help them reach and engage with their target audience. We hold ourselves accountable throughout the process, providing transparent communication, regular updates, and a results-driven approach that delivers measurable success for their business.
Watch the video to learn more.
B2B companies need to understand the strength of structure. With organization comes scalability. ATAK helps companies build the foundation for growth.
The B2B Marketing Toolbox
ATAK understands the right approach to making technology work for B2B companies by utilizing a variety of tools and technologies to streamline and optimize their marketing efforts. Some examples of these technologies include:
- CRM software
- Sales enablement tools
- Social media management platforms
- Email marketing software
- Marketing analytics tools
- Content management systems (CMS)
- Project management tools
- Video conferencing software
- A/B testing tools
- Website personalization software
- Landing page builders
- Lead generation tools
- Account-based marketing platforms
- Artificial intelligence (AI) and machine learning (ML) solutions
- Mobile marketing tools
B2B Marketing Principles: Sales Enablement
A B2B marketing agency's role in sales enablement is to assist in lead generation and pipeline automation, utilizing tools such as lead scoring and routing to ensure that the most qualified leads are prioritized for sales outreach. They also work to optimize the sales process through the development of targeted messaging and collateral, helping to increase conversion rates and overall revenue growth.
B2B Marketing Principles: Technology
Marketing technology such as HubSpot is crucial for modern businesses because it enables them to:
Automate repetitive tasks, such as lead nurturing and email campaigns, freeing up time and resources to focus on more strategic initiatives
Gain valuable insights into their marketing performance through in-depth reporting and analytics, allowing them to optimize their campaigns for better results
Improve communication with their audience through personalized and targeted messaging, resulting in stronger relationships and increased customer loyalty.
The Four Pillars of Successful Client
+ Agency Relationships
Do we have a well-researched plan that includes KPIs, persuasive creative, and a clear path to growth?
Are we following through on the strategy we’ve built and hitting all deadlines with elite work?
Are we proactively conveying the work we’re doing, why we’re doing it, and what to expect? Are we quick to respond?
Is the work we’re doing hitting the goals we set forth? Are we helping you grow your business?
B2B marketing must follow a strategy. Our M2S Framework makes growth simple.
Turning Foundation + Foresight into Action
The M2S Framework
The M2S (Marketing-to-Sales) Framework is the B2B marketing strategy that helps build organized and accountable growth plans. It’s the simple, straightforward, and structured approach B2B companies use to scale.
Built for B2B Marketers by B2B Marketers
Our framework helps other marketers do what we’ve done for over a decade - simplify the process, quantify the results, and optimize accordingly.
Gavina Coffee Solutions
How ATAK revitalized the B2B marketing arm of this successful manufacturer
Attract. Convert. Close. Delight.
To attract the prospect, ATAK utilizes various strategies such as email campaigns, SEO, PPC, and content marketing, we are able to capture the attention of potential customers and nurture them down the funnel. Our focus on attracting the prospect through targeted messaging and personalized experiences has resulted in measurable success for our clients.
Conversion Rate Optimization
To convert the prospect into an opportunity, ATAK creates persuasive landing pages that effectively communicate their value proposition. The 7 pillars of persuasion provide a framework for building landing pages that are designed to convert. By leveraging elements such as authority, social proof, and scarcity, B2B companies can build trust with their audience and motivate them to take action.
To close the opportunity into a customer, ATAK leverages sales enablement tools that streamline the sales process and provide our clients with the resources they need to succeed. Tools like HubSpot + Salesforce allow us to track customer behavior and preferences, enabling us to create personalized experiences that increase customer satisfaction and retention. By utilizing sales enablement tools, ATAK empowers our clients to achieve greater sales success and drive business growth.
Content + Thought Leadership
To delight their customer base, ATAK helps its clients develop thought leadership content that showcases their expertise and positions them as industry leaders. By producing high-quality content such as blog posts, whitepapers, and case studies, we enable our clients to establish themselves as trusted authorities in their respective fields. This content not only educates and informs customers but also helps to build a lasting relationship based on mutual respect and trust.