Result-Driven B2B Marketing Agency
Empowering B2B Tech Companies with Digital Marketing & Sales Strategies
A B2B Inbound Marketing Agency Tailored to Your Needs
At ATAK, we are a specialized B2B digital marketing company focusing on enhancing lead generation, conversion rates, and sales opportunities for SaaS and tech companies. We take pride in being a top B2B digital marketing agency, developing marketing programs tailored to the specific needs of B2B organizations, especially in the SaaS and tech sectors, facilitating their growth with measurable results. As a comprehensive B2B content marketing agency, our services encompass every aspect of marketing, from strategy and execution to analysis and ongoing improvement, with a special focus on SaaS and tech industries, ensuring that your B2B marketing investments drive results. Elevate your B2B success with our specialized digital marketing agency. We excel as a B2B SaaS marketing agency, delivering tailored solutions.
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Comprehensive B2B Digital & Content Marketing Services
- Content marketing
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Email marketing
- Account-based marketing (ABM)
- Lead generation
- Market research
- Website design and development
- Video marketing
- Sales enablement
- Branding and brand development
- Conversion rate optimization (CRO)
- Customer relationship management (CRM)
- Marketing automation
- Social media marketing
- Web analytics and reporting
- Marketing strategy consulting
What to Expect Working With a B2B Marketing Agency
As a B2B marketing agency, we take pride in working closely with our clients to understand their business and marketing goals. We develop a customized strategy that utilizes the latest marketing technologies and techniques to help them reach and engage with their target audience. We hold ourselves accountable throughout the process, providing transparent communication, regular updates, and a results-driven approach that delivers measurable success for their business. Partner with our B2B technology marketing agency for tailored strategies, utilizing cutting-edge techniques to engage your target audience effectively. Transparent communication, and measurable success assured.
Watch the video to learn more.
B2B companies need to understand the strength of structure. With organization comes scalability. ATAK helps companies build the foundation for growth.
The B2B Marketing Toolbox
ATAK understands the right approach to making technology work for B2B companies by utilizing a variety of tools and technologies to streamline and optimize their marketing efforts. Some examples of these technologies include:
- CRM software
- Sales enablement tools
- Social media management platforms
- Email marketing software
- Marketing analytics tools
- Content management systems (CMS)
- Project management tools
- Video conferencing software
- A/B testing tools
- Website personalization software
- Landing page builders
- Lead generation tools
- Account-based marketing platforms
- Artificial intelligence (AI) and machine learning (ML) solutions
- Mobile marketing tools
B2B Marketing Principles: Sales Enablement
A B2B marketing agency's role in sales enablement is to assist in lead generation and pipeline automation, utilizing tools such as lead scoring and routing to ensure that the most qualified leads are prioritized for sales outreach. They also work to optimize the sales process through the development of targeted messaging and collateral, helping to increase conversion rates and overall revenue growth.
The Four Pillars of Successful Client
+ Agency Relationships
Do we have a well-researched plan that includes KPIs, persuasive creative, and a clear path to growth?
Are we following through on the strategy we’ve built and hitting all deadlines with elite work?
Are we proactively conveying the work we’re doing, why we’re doing it, and what to expect? Are we quick to respond?
Is the work we’re doing hitting the goals we set forth? Are we helping you grow your business?
B2B marketing must follow a strategy. Our M2S Framework makes growth simple.
Turning Foundation + Foresight into Action
The M2S Framework
The M2S (Marketing-to-Sales) Framework is the B2B marketing strategy that helps build organized and accountable growth plans. It’s the simple, straightforward, and structured approach B2B companies use to scale.
Built for B2B Marketers by B2B Marketers
Our framework helps other marketers do what we’ve done for over a decade - simplify the process, quantify the results, and optimize accordingly.
Gavina Coffee Solutions
How ATAK revitalized the B2B marketing arm of this successful manufacturer
Attract. Convert. Close. Delight.
To attract the prospect, ATAK utilizes various strategies such as email campaigns, SEO, PPC, and content marketing, we are able to capture the attention of potential customers and nurture them down the funnel. Our focus on attracting the prospect through targeted messaging and personalized experiences has resulted in measurable success for our clients.
Conversion Rate Optimization
To convert the prospect into an opportunity, ATAK creates persuasive landing pages that effectively communicate their value proposition. The 7 pillars of persuasion provide a framework for building landing pages that are designed to convert. By leveraging elements such as authority, social proof, and scarcity, B2B companies can build trust with their audience and motivate them to take action.
To close the opportunity into a customer, ATAK leverages sales enablement tools that streamline the sales process and provide our clients with the resources they need to succeed. Tools like HubSpot + Salesforce allow us to track customer behavior and preferences, enabling us to create personalized experiences that increase customer satisfaction and retention. By utilizing sales enablement tools, ATAK empowers our clients to achieve greater sales success and drive business growth.
Content + Thought Leadership
To delight their customer base, ATAK helps its clients develop thought leadership content that showcases their expertise and positions them as industry leaders. By producing high-quality content such as blog posts, whitepapers, and case studies, we enable our clients to establish themselves as trusted authorities in their respective fields. This content not only educates and informs customers but also helps to build a lasting relationship based on mutual respect and trust.