Based in Los Angeles, California, Rare Gourmet Meats is a boutique online butcher. The company was born from the belief that families and consumers should have access to the same quality meats that professional chefs serve in high-end restaurants.
To grow their business and best serve their current customers, founders Debbie Rocker and Shelly Youree needed a beautifully-branded custom website that would allow for online ordering and integrate with their precise overnight shipping process.
ATAK’s first step in delivering the beautiful website the founders desired was to create a brand that aligned with their mission of quality and showcased an aesthetic familiar to their upscale target audience.
After Rare's brand identity development was complete, we built the initial site on the WordPress framework and began an integrated marketing campaign to current customers. With an increase in orders and site needs, we launched a robust ecommerce store via WooCommerce in Q1 of 2017.
Our work includes:
- WordPress-based business website, a flexible platform that allows for updates and changes
- eCommerce Development and Customization in WooCommerce
- Brand identity design that communicates Rare's premium offering
- Helped establish social media accounts
- E-mail marketing campaigns
- Print Collateral for a branded delivery experience
- Online Ordering System
- Custom shipping rules for different zip codes
- CMS platform training