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Mad Rouge Beauty


The Situation

 Mad Rouge Beauty began in 2015 from the shared vision of Sarah Rousselle and Jennifer Abramson, Los Angeles-based moms who wanted to create a turnkey event- planning service combining experiential learning and applied chemistry in a playful environment. 

Mad Rouge came to ATAK Interactive build them a  custom designed website that can show off the unique services they offer for parties and events.

The Solution

ATAK put together a beautiful looking website that took full advantage of the compelling photography of their ingredients and cosmetics, going through design refinement rounds until Mad Rouge knew they'd hit on the perfect look.

ATAK went through a couple of different design iterations with the Mad Rouge team until we found something that felt like it was the visual incarnation of the service and could get across the education and fun aspects of their unique event and party offerings. 

Due to the complex nature of Mad Rouge's science-meets-beauty party concept, ATAK built out a multi-step process that walked the user through party options, extra services and finally, party scheduling. When the user has their event perfectly planned, they can initiate a sign up and begin booking their event.

Next, ATAK supercharged their WordPress CMS with additional functionality so that Sarah and Jennifer can change and update the website themselves, through easy to use text and image customizations.  

Our work includes:

  • Custom design WordPress website to highlight Mad Rouge's services, community involvement, and corporate events
  • Photo shoot recommendations and shot lists
  • Built website on WordPress content management system


more work