Anderson & Vreeland is one of the leading flexographic printing distributors in the world. In May 2014, A&V was in search of a full service digital marketing agency to take over their content marketing, search engine optimization, and brand management.
Anderson & Vreeland is a company with an eye on the future. Their team felt that the company’s marketing efforts were outdated and needed fresh eyes to come in and boost creative, measure and analyze campaign data, and provide a forward-thinking strategy that would assist both online and offline marketing efforts. Our work on the account includes:
- Created the Past, Present, and Future of Flexography Infographic for the company to debut at their biggest trade show of the year, Label Expo 2014.
- Increased overall site traffic from 4,984 average monthly visits in May 2014 to 5,721 average monthly visits as of January 2016, with additionally targeted traffic and tracked conversions.
- Transformed email template to responsive design to optimize for recipients viewing on mobile.