In: Ecommerce, Support, Web Design

Top Reasons Why Magento Is the Most Preferred Ecommerce Platform Today

Mar 11, 2014

Today there are literally over one hundred “open source ecommerce platforms” allowing its users to manage their own online stores. By far, however, the most popular and preferred ecommerce platform is Magento. Why? Magento is an open source eCommerce platform that offers its users the best flexibility to manage all elements of the store and how it operates with minimal coding knowledge required. Further, and unlike many “hosted ecommerce solutions” Magento allows for totally customizability when it comes to design, performance, and functionality enhancements or reconfiguration for developers building online stores and need total control to manipulate how features perform. Magento is the only open source platform that allows you to customize your online store/business as much as you want in the most convenient way. While also offering developers a community where modules can be shared/purchased to save time, rather than having to code elements from scratch. As eCommerce specialists, we at ATAK Interactive want to share why we feel Magento is the best eCommerce platform and the reasons why we suggest Magento to our clients. To see more about ATAK Interactive's Magento clients please check our portfolio.


Why Magento?
First things first, we always look to see if the software company is stable and supported. Magento an eBay company meaning there is good financial backing today. EBay bought Magento a few years ago and thus also has favorability when integrating your store with eBay.

We also look at feature sets when it comes to ecommerce platform selection. Magento comes with a ton of user-friendly features, by far the most robust on the market to date, with many modules one can even go and install if the default set does not include what you need. Magento is a simple, versatile, developer friendly, and generally a fast performing platform when configured correctly and installed on a proper host.

Another key element is user and administrator experience for the managers who have to work with the ecommerce platform every day. Often these people are not coders and simply order/inventory managers and what not. Magento allows administrators with little or no coding experience the ability to most easily manage the daily tasks managers generally need to accomplish: simple text changes, order processing, inventory management, shipping, taxes, discounting and coupon codes, product images, and more. For marketing, Magento ecommerce platform also features powerful search engine optimization (SEO), marketing, and catalogue management tools so as to fulfill the exclusive business requirements of web merchants. The amount of features Magento provides its users is rarely as robust compared to other platforms, especially at the price point.

Open Source
What is open source eCommerce platform? Basically, if your ecommerce platform is an “open source platform” this means your website developer has access to every single line of code, and therefore, with that code access, the system is totally customizable; think agility and scale, reduced vendor lock-in, quality and security, cost, innovation. The reason many ecommerce website developers love Magento is because they can change how elements function, or they can change any element in the design at any time. This is not the case with “hosted ecommerce solutions” which do not allow such access. Further, developers can create add-ons and plug-ins to expand its capabilities; limitless. Operating ones store with an open source platform is a game changer for both web merchants and developers; a win-win situation.

Theme Based Structure
Magento separates layouts, skins and templates from each other, which is more convenient for a web developer. Once a developer is familiar with Magento’s interface and front end flexile templating, creating more than one online store at a time is gets more simple (this is what we call cloning a site). Compared to theme-less platforms or more simple content management systems, this step is a big reason Magento a better platform than others.

Unlimited Features for $0
Magento costs $0 for the community version. Magento is clearly the result of years of ecommerce experience and developer collaboration. Magento includes features like a built-in product image zoom capability, advanced pricing rules to support special promotions, a landing page tool to help with marketing campaigns, inventory management, side-by-side product comparison tools, and much more. Features such as Layered Navigation, Product Comparison, Reviews & Ratings, and more allow customers to find the product right for them. Magento also comes with great search and filter tools, the ability to create custom landing pages for products, and more. To learn more about their features check out Magento’s website: http://www.magentocommerce.com/product/features

Check Out Process and Security
The checkout process is the most common and significant problem in many ecommerce platforms. Magento does the best job we have seen and there are even modules to enhance the experience; perhaps why big vendors like Nike and Toms Shoes have decided Magento is the right ecommerce platform for them. Magento offers exceptional tools and flexibility when it comes to one page checkout, guest checkout, security, total tax and shipping flexibility, wish list tools, reorder tools, and much more. Secure payment processing is crucial and Magento offers all the secure payment methods in its platform like general credit cards, PayPal, and more.

In conclusion, as ecommerce specialists, we at ATAK Interactive always try to guide our clients to wise decisions when it comes to their ecommerce business and investing in the right ecommerce platform. Using the Magento Open Source Platform is one of the best solutions to create a web store and to be successful in a short period of time, while being scalable at any time for the future.





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