PURPOSEFUL MARKETING FOR B2B

Our integrated marketing campaigns follow our innovative purposeful marketing method.

Helping businesses Attract, Connect, Close, and Delight.

The Purposeful Method Overview

Our integrated marketing campaigns follow our innovative Purposeful Marketing Method. We implement and execute solutions at each step of the customer lifecycle, helping businesses Attract, Connect, Close, and Delight their prospects and customers.

Step 1:
The Alignment Strategy

At ATAK, we never confuse hope with a plan. Through a series of intensive one-day workshops, we build the foundation for all marketing initiatives before moving into production thereafter. The architecture phase aligns your Brand, Data, and Sales operations so that all future marketing activity is purposefully constructed to serve the goals you’ve set forth.

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The Brand
A True Identity
Define how your company will write about, discuss, and visually communicate your brand to your target personas
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Data
The Metrics That Matter
Determine the metrics that matter (MTM) most to your organization’s growth, what figures you must hit, and how much money it’s going to take to get there.
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M2S
Connecting Marketing-to-Sales
Identify and align your marketing activity to the point of sale, determining what is needed to be executed at each step of the customer lifecycle.

Step 2:
The 90 Day Boulder Sprint

While aligning the Brand, Data, and Sales, we will create a list of “boulders.” Boulders are the barriers that need to be removed so that you can get on the path to successfully marketing the business. Common examples of boulders include: new website, new branding, new sales collateral, resource acquisitions, software integrations, and much more.

This list becomes a 90-Day scope of the foundational work that you need to invest in to market your business the way you envision.

The Sprint is focused on removing barriers in a timely manner. ATAK works with your team to determine how we can get to where you want to be (aka – The Trail) within your budget and timeline.

Step 3: Execute the Trail

With your boulders out of the way, we will begin executing The M2S Trail Map, the process that determines how you will Attract, Connect, Close, and Delight your customers. Our marketing activity on The Trail measures and tracks the Metrics that Matter most to your business on a weekly, monthly, quarterly, and annual basis, using incoming data to optimize campaigns. Common scopes of work include:

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Attracting Prospects
• SEO
• PPC
• Direct Advertising
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Closing Prospects into Customers
• Webinars
• Presentation Demos
• Proposal Design
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Connecting with Prospects
• Automated Email Workflows
• Retargeting Campaigns
• Sales Collateral
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Delighting Customers
• Social Media
• Email Marketing
• Ebook + Content Creation

Where Focus Meets Follow-Through

Production Work Inside the Method

Search Engine Optimization
Google AdWords
Facebook Advertising
Print Advertising
Social Media
Creative Design
Content Writing
Conversion Rate Optimization

Where We Thrive

B2B Marketing
Inbound Marketing
Strategic Development
Franchise Marketing
Sales Enablement
Strategic Partnerships
Creative Solutions
Outsourced CMO

Without Purpose, Why Are You Spending Money on Marketing at All?

Stop going through the motions. Try our Focused Marketing Assessment tool today!

Want to see the Purposeful Method in Action?

See how this fully Integrated B2B marketing campaign delivered results.

Where Focus meets Follow-Through. Are you ready to grow your business?