PURPOSEFUL MARKETING FOR B2B
Our integrated marketing campaigns follow our innovative purposeful marketing method.
Helping businesses Attract, Connect, Close, and Delight.
The Purposeful Method Overview
Our integrated marketing campaigns follow our innovative Purposeful Marketing Method. We implement and execute solutions at each step of the customer lifecycle, helping businesses Attract, Connect, Close, and Delight their prospects and customers.
Step 1:
The Alignment Strategy
At ATAK, we never confuse hope with a plan. Through a series of intensive one-day workshops, we build the foundation for all marketing initiatives before moving into production thereafter. The architecture phase aligns your Brand, Data, and Sales operations so that all future marketing activity is purposefully constructed to serve the goals you’ve set forth.
Step 2:
The 90 Day Boulder Sprint
While aligning the Brand, Data, and Sales, we will create a list of “boulders.” Boulders are the barriers that need to be removed so that you can get on the path to successfully marketing the business. Common examples of boulders include: new website, new branding, new sales collateral, resource acquisitions, software integrations, and much more.
This list becomes a 90-Day scope of the foundational work that you need to invest in to market your business the way you envision.
The Sprint is focused on removing barriers in a timely manner. ATAK works with your team to determine how we can get to where you want to be (aka – The Trail) within your budget and timeline.
Step 3: Execute the Trail
With your boulders out of the way, we will begin executing The M2S Trail Map, the process that determines how you will Attract, Connect, Close, and Delight your customers. Our marketing activity on The Trail measures and tracks the Metrics that Matter most to your business on a weekly, monthly, quarterly, and annual basis, using incoming data to optimize campaigns. Common scopes of work include:
Where Focus Meets Follow-Through
Production Work Inside the Method
Search Engine Optimization
Google AdWords
Facebook Advertising
Print Advertising
Social Media
Creative Design
Content Writing
Conversion Rate Optimization
Where We Thrive
B2B Marketing
Inbound Marketing
Strategic Development
Franchise Marketing
Sales Enablement
Strategic Partnerships
Creative Solutions
Outsourced CMO
Without Purpose, Why Are You Spending Money on Marketing at All?
Stop going through the motions. Try our Focused Marketing Assessment tool today!
Want to see the Purposeful Method in Action?
See how this fully Integrated B2B marketing campaign delivered results.
