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SEO for B2B

INTEGRATED MARKETING CAMPAIGNS

New media and traditional media constantly converge. An integrated marketing campaign takes a central message and deploys it across a multi-platform mix that reaches target audiences and takes the prospect on an educational journey about a product, service, or brand. ATAK works with clients to build a digital ecosystem that supports offline marketing efforts and threads emerging platforms with previously established avenues.

INTEGRATED MARKETING CAMPAIGNS

SOLUTIONS WITH STYLE, BUT UX IS EVERYTHING

Full-Service Marketing Department

Our team of data analysts, content creators, strategists, and project managers work together to provide an outsourced department that saves CMOs and executives from building an in-house team while providing the innovative practices needed to outpace competitors and increase operational efficiency. With a belief that every business is unique, ATAK builds custom campaigns across a variety of industries, keeping a direct focus on lowering CPAs, increasing profits, and escalating the ROI of all marketing initiatives. Marketing Strategy // Digital Content Creation // Social Media Management // Email Marketing // Photography + Video // Search Engine Optimization

B2B Marketing Campaigns

Every B2B organization wants two things: more qualified leads and higher conversion rates. ATAK dissects the processes that go into each, identifying inefficiencies in current campaigns and opportunities to increase quality site traffic and brand recognition. Our team will examine the new user experience from start to finish, mapping out a more attractive and attainable prospect path, and creating the educational content needed to persuade and influence customers while easing their buying hesitations. Content Marketing // Website Development // Search Engine Optimization // Copywriting // Print Design // Conversion Optimization

Franchise Marketing Development

Growing a franchise business from one location to dozens across the world takes a keen understanding of your customers and your next franchisees. ATAK will help you define your brand for these audiences, and craft marketing campaigns tailored to each. With a tactical approach to digital marketing, your website, SEO, social media, and email lists can become an inquiry generation machine. The heartbeat of a thriving franchise is successful franchisees. ATAK supports franchisors by building a sophisticated lead funnel that qualifies prospective new owners and automates the lead process through a series of preset on-boarding initiatives, including the signing of an NDA and other necessary legal documents. Once a prospect has signed an FDD, our team works with the new owner to introduce the processes and tools they need to succeed. Through quality leads and guiding the path for franchisees, ATAK develops and executes the necessary protocol needed for franchises to grow. Brand Design & Identity // Campaign Management // Website Development // Search Engine Optimization // Automated Prospect On-boarding // Franchisee Training

Ecommerce Website Marketing

An ecommerce business must start on a solid foundation. ATAK can build the foundation of your ecommerce website by creating your brand, and customizing your ecommerce website’s look and feel to match. Our development team specializes in customizing Magento for custom modules, wholesale accounts, as well as shipping and inventory integrations – to make running your business as smooth as can be. Once you’re up and running, our marketing project managers will develop integrated promotional and remarketing campaigns to build you customer base with email, social media, pay-per-click ads, and content creation. As a certified Magento development agency, our code teams build ecommerce stores that are secure and scaleable. This strong foundation gives shop owners the ability to amplify their marketing efforts. Increasing site traffic with a tailored mix of SEO, Social Media Advertising, and other Content Marketing efforts, we can measure and optimize a website as the data dictates. Through conversion optimization measures such as Google Shopping integration, live chat customer service installation, and automated email marketing campaigns, ATAK can narrow the gap between browsers and buyers. Brand Identity // Website Design and Development // Magento Customization // Email Marketing // Remarketing Campaigns

Search Engine Optimization

Building a website is too much of an investment to risk not getting any new business. While all of ATAK’s websites are built with search engine fundamentals in mind, competitive search engine optimization requires constant monitoring and improvement in order to succeed. Search marketing campaigns mix technical optimization, content creation, linkbuilding and organic search advertising in order to boost your visibility and traffic. Every website that ATAK develops is built with the fundamental elements to be found and rank well in search engines. However, competitive search engine optimization requires time, constant monitoring, and relentless improvement. Search marketing campaigns combine technical optimization, content creation, linkbuilding and organic search advertising in order to boost your visibility. Our data analysts work with our content and strategy teams to integrate search-driven campaigns that increase site traffic without devaluing the brand message. Digital Content Development // Local Search Optimization // Ongoing Page Improvement // Organic Link Building // Competitive Analysis // Goal Tracking

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Marketing Campaign Projects

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