Advertising is more precise than ever before.
Modern advertising platforms have search and targeting ability that allow us to find just the customers your business is looking for, and remarket you to people who have already made a purchase - or visited your website, but didn’t buy anything! The most common type of online advertising for website and ecommerce marketing is pay-per-click advertisements. These are advertisements that you pay for based on the number of times they show to readers (CPM Advertising), or the number of clicks and engagements your ad gets (CPC Advertising).
By combining the technology behind social networks and search engines, the major outlets for pay-per-click advertising offer a precise level of control, reporting and accuracy.