Content Marketing is a practice with a lot of definitions. Here’s ours:
Content marketing is about giving away great information related to your industry (we usually call it an “offer”), and asking for a little bit of personal information in exchange. You’re giving your customers the right information and tools to make an informed purchase decision with you. In return, they agree to subscribe to your email newsletter.
This way, your prospects are educating themselves about how to make a purchase they’re satisfied with, while you’re building trust with them and giving yourself the opportunity to stay in tough with them in the future.