Is Your Brand Showing Up Where Customers Are Actually Looking?

How often your brand appears across multiple channels when customers search, and whether your site uses structured data (schema) that helps search engines and AI interpret your content correctly. (If schema is unfamiliar, that's okay—we'll explain where it fits into your strategy.)

How intentionally you choose topics, differentiate from competitors, and build your content engine. We look at whether video is central to your strategy, whether your content addresses customer needs and strategic gaps, and whether it offers unique value that AI and customers can cite.

How well you're optimized across traditional search (SEO), answer engines like ChatGPT (AEO), and generative AI results (GEO)—plus whether your site converts visitors once they arrive. (If these acronyms are new, don't stress—the assessment will show you what they mean for your business.)

Whether your marketing channels work together or operate in silos. We evaluate if you have clear overarching goals, whether content flows strategically across platforms, and if each initiative connects back to your bigger business objectives.

Whether you can connect search visibility and content efforts to tangible business results and revenue. This examines if you can track how marketing contributes to your goals, understand which efforts are working, and make informed decisions about resource investment.

Who owns your strategy, how smoothly you can pivot, and whether you're tracking how AI represents your brand. This evaluates clear ownership, team agility for strategy updates, and active monitoring of your brand's accuracy in AI outputs.