Google Analytics is the best software service for website owners to monitor and measure their website traffic, conversion rates, profits, visitors, and so on. As mentioned in our previous Google Analytics Overview article, Google Analytics is free, convenient, and easy to use. As eCommerce and website marketing specialists, we at ATAK Interactive want to continue sharing our thoughts on Google Analytics. In this article we will explain how to measure the right metrics and how to customize your dashboard with other ratios and numbers to get more detailed reports catered to your business. For now, the first thing to know is to how to set up our Google Analytics account and start monitoring your website. If you haven’t already, check out our Google Analytics Overview article to learn more about its aspects and features.
Let’s start from the simplest step: getting started. You will either use your existing Google account or create a new one by clicking “Create An Account” on the upper right corner. http://www.google.com/analytics/ After you sign up or you have logged into your Google Analytics account you will see the set up screen below.
*Note – Google may change this view at any time so you may see slightly different interface. At the end of the day, it is easy to understand and follow with every possible version of Google Analytics.
Settings And Getting A Tracking Code Page
After you’ve signed into your Google Analytics account you will see a settings page to setup your account.
Fill this form out (pretty easy and basic questions) and then click “Get Tracking ID” button at the bottom. Once you have this code, it’s time to copy your tracking code and install it into your website. ATAK Interactive can install Google Analytics for you and track every metric in our website. Basically, this slightly technical step is how Google Analytics can track usage and deliver these useful metrics.
Installing Your Tracking Code
If you are using the WordPress content management system for your website backbone, ATAK generally installs the Google Analytics plugin which is free to download/use. In your Google Analytics plugin (WordPress) under “Settings” you can manually insert your tracking code. As you can see in the picture below there is a code in the box, which is your tracking code. Just copy and paste this code into your WordPress plug in. Please “DO NOT” copy the one below our image. Only copy your own tracking code, this example tracking code won'y work. All Google accounts have their own tracking codes, so they aren’t the same.
If you aren’t using a WordPress content management system, it’s still easy to install your tracking code. Please follow the steps below:
- Copy your tracking code
- Paste it into your website’s HTML code right before the ending tag. (Has to be pasted exactly before the ending tag)
- Easy tip to find the ending tag: Do a search by “Ctrl+F” on PC or Command+F on Mac about </head>. This is going to help you to find the exact right spot to paste your tracking code.
- Right before “</head>” in your HTML code, give some space and paste your Google Analytics tracking code. SAVE and you are done.
- Give Google some time to recognize your tracking code.
Congratulations! From here you are ready to monitor the performance of your website and interpret those metrics for a more efficient website. To get more information about Google Analytics please check our previous blog articles or give us a call to get a free consultation 1-855-472-1892.