Marketing

The LinkedIn Sales Navigator

LinkedIn Sales Navigator
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By Austin LaRoche, ATAK Interactive CEO

LinkedIn has long been a popular and effective place to find and nurture sales leads. But with LinkedIn Sales Navigator, sales teams now have even more power to discover leads effectively and manage their pipelines. In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, gives insight into what sets the LinkedIn Sales Navigator apart from other agency tools.

 

Video transcription below:

Welcome back to B2B Marketing Agency Insights. I’m your host, Austin LaRoche, CEO at ATAK Interactive. Today, I want to talk about LinkedIn Sales Navigator and my two favorite parts about it.

Now, the first one is its ability to find a target market. I hear companies all the time saying, “We should buy a list. Should we buy this list?” And it is a list of thousands of people with mildly accurate information. It is just so annoying. But with LinkedIn Sales Navigator – and all those great sales teams know this – there is no better way to hone in and find your target market. You can use all of the different parameters, such as job title, company size, and geographic location. It is so robust. I can’t recommend LinkedIn Sales Navigator enough to find your target market. There is no better tool in the world at “finding.” If I said to you, “Give me your top 20 prospects in the world, exactly who you are looking for,” there is no better tool or better way to find them universally than LinkedIn Sales Navigator. I know some of you probably have some sneaky industry-focused way of doing this. But universally speaking, for all of us, the best way is LinkedIn Sales Navigator. The demographics are incredible.

Now, the second-best part of LinkedIn Sales Navigator is seeing those people who maybe you don’t like, or maybe they passed you up in a job interview years ago, checking up on you. When you see those people looking at your profile, when you see those people keeping tabs on you, seeing what you are up to, there is no better feeling in the world. When you go through all sorts of professional up and downs, we have our allies. I don’t want to say we have our enemies, but I will say we have people that maybe we butt heads with. So when those people are checking on what you are doing – when you are not even thinking about them at all – wow! Not a better feeling in the world.

So go ahead. This is not like an advertisement for LinkedIn Sales Navigator. I actually love the tool for those two reasons. It helps me figure out where my target market is and helps me feel better about myself when I see people from my past trying to keep tabs on me.

There you go. This is my raw, honest answer. This is what you get at B2B Marketing Agency Insights, for better or for worse. Again, I’m Austin LaRoche saying, “Good luck growing.

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