8 Changes Your Website Needs to Be GDPR Compliant

You’ve heard a lot of talk about GDPR, but what exactly is it and how is it going to affect you and your business? First, let’s do a quick throwback to the 90s (why hello dial-up internet access!) when the Data Protection Directive (DPD) was released. Back when the internet was essentially the wild west, the DPD was the first set of rules ever written for the internet. Since then, the internet has completely transformed in ways we never could have predicted. This meant that a new set of regulations had to be made.

On May 25th, 2018, a new set of rules AKA the General Data Protection Regulations (GDPR), went into effect. The new regulations spell out specific rights that individuals have in regards to whether or not they’d like to relinquish the rights to their data. Because some of these changes directly affect aspects of digital marketing compliance, we want to make sure you’re up to date on how to become GDPR compliant. If your business holds, collects, or uses customer data, we highly recommend doing an audit of your processes. In order to stay on the right side of the law and avoid some hefty fines, check out our steps to ensure that your website is GDPR compliant.

1. Forms Must Be Active Opt-In

Forms Must Be Active Opt-In

Previously, having a pre-checked form wasn’t considered bad practice. Under the GDPR, forms that ask users to subscribe to newsletters or indicate their contact preference now have to default to being un-checked, otherwise it’s considered implied consent.

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Is Your Website an Internet Relic? Why Outdated Websites Are Bad For Business

Getting a new website live can feel like a gargantuan effort. It’s a major cornerstone any brand’s identity. For many business owners, once a new site is live, it’s something that they no longer concern themselves with. As time passes, website functions and expectations change. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime.

The Symptoms of an Internet Relic


Can You Edit and Update Your Site?


In 2019, a website needs to be a document that can be easily edited and updated. A content management system is the basis of most websites, but it wasn’t a few years ago. If you can’t easily update the text on the pages of your website yourself, it might be time to have a more modern website to be built.

Our preferred website content management system is WordPress, which is open source and user-friendly. This way, business owners can keep their website up to date, and add their expertise to their website through a blog. It’s a great way to promote events, and changes in your industry, as well as get some search engine traffic benefits.

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Web Design for Multi-location Businesses

Web Design for Multi-location Businesses

As ecommerce continues to grow, users are now flooded with results when they search for a particular product or activity. In response, searches are becoming more geo-specific. A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. We’ve talked before about local search now being the name of the game when it comes to Google search results. In short, local search is way for search engines to further narrow down the now endless options that a customer can come upon by indexing a website’s geographic information and giving priority to those that are more local to the searcher.

No matter how large or reputable the business, winning in local search means putting in the work so that each location has its own unique, individual, localized webpage. “What are these so very coveted aspects of a localized webpage?” you ask. Let’s take a look at some of the components that’ll make your business feel closer to home—to your customers, and to search engines.


Location Based URLs


If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. As in the example of our client We Rock the Spectrum, they operate more than 60 locations worldwide! Follow their URL convention for every location they operate, www.companynamelocation.com. From the URL itself, it’s clear that you operate a branch of your business in that particular area. Location-based URL’s makes it easy for search engines to funnel local users right to that page.

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