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Small Changes Lead to Big Numbers: A/B Tests to Run on Your Website’s Homepage

Consider your homepage the entryway to your online business. Here, you have the fleeting opportunity to impress upon your visitors… pretty much everything about your company. From the abstract (your brand personality and values) to the tangible (current promotions), every element on your homepage can stand to be optimized through A/B tests so that potential customers get the most out of their first visit.

In this post, we’ll guide you through some of the options worth implementing on your site’s homepage elements. Keep in mind that since the homepage is far on the sales funnel from the final purchase, the measure of success for a well-optimized homepage isn’t necessarily increased revenue, but lowered bounce rates, increased product page views, increased click-throughs, and so forth — essentially, any additional activity from the homepage onward indicates a win.


Starting From the Top


The header on your homepage is where you’ll find your logo and navigation. Run a few A/B tests on the placement of your logo. Will it go at the top right, center, or left? This may not seem like a change that will garner statistically significant results, but see if these variations make a difference in average time a user spends on your site.

Testing your search bar language is quick and easy so don’t ignore the opportunity to improve your site’s activity. Indicators of the success of this test can include increased product page views and increased average order value (AOV) due to the customer shopping for products that they hadn’t previously considered. Continue reading

sales funnel blog

Modules for Magento Ecommerce Conversion Optimization

We’ve covered effective SEO practices for driving up the number of potential customers to your site. However, getting them there is only step 1. The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment.

Along the way, keeping your customers engaged and yourself from being subject to the dreaded “shopping cart abandonment” becomes an increasingly difficult task.

Each stage of the ecommerce sales funnel is either an opportunity for a customer to say goodbye to your site, or an opportunity for you to further captivate their interest and move them further along to completing checkout.

In our work in building Magento ecommerce sites, we’ve found a handful of Magento extensions that are particularly effective in making each stage of the sales funnel a valuable, sales-encouraging experience.

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Web Design for Multi-location Businesses

Web Design for Multi-location Businesses

As ecommerce continues to grow, users are now flooded with results when they search for a particular product or activity. In response, searches are becoming more geo-specific. A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. We’ve talked before about local search now being the name of the game when it comes to Google search results. In short, local search is way for search engines to further narrow down the now endless options that a customer can come upon by indexing a website’s geographic information and giving priority to those that are more local to the searcher.

No matter how large or reputable the business, winning in local search means putting in the work so that each location has its own unique, individual, localized webpage. “What are these so very coveted aspects of a localized webpage?” you ask. Let’s take a look at some of the components that’ll make your business feel closer to home—to your customers, and to search engines.


Location Based URLs


If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. As in the example of our client We Rock the Spectrum, they operate more than 60 locations worldwide! Follow their URL convention for every location they operate, www.companynamelocation.com. From the URL itself, it’s clear that you operate a branch of your business in that particular area. Location-based URL’s makes it easy for search engines to funnel local users right to that page.

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