Why We Created The Purposeful Marketing Method
By Austin LaRoche, ATAK Interactive CEO
In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors.
I’ve learned about data points built on fantasy like “publicity value.” I have met a con-artist who uses an alias and a P.O. Box to sell his software. I have watched companies pay “influencers” whose followers are 90% fake. It’s marketing. There’s a lot of BS out there.
On the flip side, I’ve watched companies scale and grow exponentially by marketing “the right way.” With authentic messages, promotions that provide real value, and creativity that inspires. That is the work that I am so humbled and excited to be a part of each and every week. After asking myself over and over, “why doesn’t everybody market this way?” I decided I would create a path to make it easier for companies to follow.
I spent 2018 becoming a student again. I studied my clients’ success. I studied my clients’ failures. I listened to a million biz dev books while stuck in LA traffic. I adopted methodologies I believed in and customizing them to be effective for my clients.
The result? A new marketing system called The Purposeful Marketing Method, a process that makes marketing more efficient and accountable. With a blend of creativity and follow-through, the PMM isn’t just a strategy, it’s a simple, easy-to-adopt system.
Our team has worked on perfecting this product for the past 8 months. We’ve walked through the strategies with many of our clients and tested the exercises on companies across different industries. The method is proven, flexible, and can easily integrate into current initiatives.
Today we introduce to you the Purposeful Marketing Method, ATAK Interactive’s proprietary growth model for B2B companies. If you’re looking to scale your business, organize your processes, and hold your marketing dollars more accountable, I invite you to explore Purposeful Marketing and see if it’s right for you.
Thank you to everyone who worked hard to make this a reality and for the superstars out there that inspired us to follow their unintentional lead. We hope our work reflects everything you’ve taught us.
Austin LaRoche, CMO
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