Spectar Case Study

Spectar

Services Provided:

Hubspot Infrastructure

Hubspot Knowledge Base

Custom API Integrations

Sales Enablement

Account-Based Marketing

Site Design

Lead Generation

Paid Advertising

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Diamond Mattress

Diamond Mattress

Service Provided:

HubSpot Integration

Shopify Development

Strategy

Site Design

Site Administration Training

Email Marketing

Search Engine Optimization

Digital Marketing & Advertising

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Diamond Mattress

Diamond Mattress

The Situation

Diamond Mattress is the leading private label mattress manufacturer in the United States. If you have looked for mattresses before, you’ve probably seen the mattresses they’ve created for hundreds of brands.

In 2019, Diamond Mattress came to ATAK to overcome a few challenges:

  • Their website didn’t resonate with their buyer personas and conversion rates were low.
  • Their ability to stay ahead of trends with the latest materials was not reflected in their company’s website.
  • Their B2B white label manufacturing program needed to be fleshed out and integrated into their website.

Diamond Mattress needed to push things ahead and ATAK answered the call.

Diamond Mattress Homepage Design

Homepage Design

The Solution

We kickstarted our partnership with Diamond Mattress with two strategy days, where we worked together through the Purposeful Marketing exercises to define their Buyer Personas, Leadership Message, Marketing-to-Sales Maps, and Visual Identity. Through the PMM exercises, it became clear that our work with Diamond Mattress had to address these goals:

  • Increase the eCommerce conversion rate on their website
  • Build the Private Label Program and establish a B2B pipeline
  • Merge the B2B and B2C lead management process

From there, we developed a list of the obstacles we needed to overcome quickly:

  • Advanced Shopify site redesign and reorganization
  • Shopify-HubSpot integration
  • B2B Private Label Program development
  • B2B and B2C Lead management
  • Customer Support pipeline development
  • HubSpot workflow automation, email templates, and custom notifications
  • SEO on-page optimization
Diamond Mattress Product Page

Product Page - Desktop and Mobile-First Design

Our Process

Time was a factor so we dove straight into the list, tackling the website first. From our discussions, we knew that Diamond Mattress wanted specific functions on their website, including custom “Add to Cart”, “Find In Store”, “Product Search”, and “Product Filtering” functionalities. In order to make these features a reality, we decided that custom-coding their Advanced Shopify theme would be the best course of action.

We started the website redesign by mapping out the buyer journey and went beyond mobile responsiveness with a fully custom mobile-first design, to ensure the browsing experience was seamless on any device for users.

The result was a beautiful website that was (1) on par with the latest trends in the mattress industry, and (2) stayed true to the soul of the brand. The site was complete with custom-coded product detail pages and collection pages as well as professional, bold graphics, including exploded views and close-ups of mattresses. In addition to all the requested custom functionalities, we also developed a website review collection program.

During the course of rebuilding Diamond Mattress’s Advanced Shopify website, we also developed their Private Label Program. Designing the program from scratch, we hammered out its value propositions and benefits, fleshed out all the content needed for the website and other marketing communication, and outlined its main target personas and the B2B sales pipeline.

Next, we followed up with technical integrations. We integrated HubSpot with Diamond Mattress’s Advanced Shopify system to make their B2B Private Label Program and B2C eCommerce pipelines accessible from a single CRM. We created custom shared inboxes, developed engagement and nurture workflows for B2B leads, and formulated the right abandoned cart process for B2C customers. Next, we built and automated a customer support pipeline using HubSpot’s Service Hub, and provided training for the Diamond Mattress customer support and sales teams to ensure alignment throughout this entire process.

With a beautiful site built, it was time to continue optimizing Diamond Mattress for organic search. Our analytics team increased site speed, optimized their Advanced Shopify app stack, and cleaned up the code necessary to turn diamondmattress.com into a B2B and B2C lead generating machine.

The newly designed and re-organized Diamond Mattress site launched in May 2020. In the first three months after the launch, we immediately noticed the following results:

  • The Number of Total Orders grew by 200% compared to the previous period.
  • Total Sales grew by 82%.
  • Online Store Sessions rose by 50%.
  • Online Store Sessions by mobile saw the biggest jump with a 61% increase
  • And most importantly, the Online Store Conversion Rate increased by 111%.
Diamond Mattress Custom Expanded Menu

Custom-Coded Expanded Menu

Diamond Mattress PDPs

Website Design - Custom-Coded Product Detail Page

Diamond Mattress Collection Page

Website Design - Custom-Coded Collection Page

Diamond Mattress Private Label

Website Design - Private Label Program

YouBar

Service Provided:

HubSpot Integration

Shopify Development

Brand Identity

B2B Lead Generation

Video Production

Photography

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YouBar

The Situation

YouBar is the leading nutrition bar manufacturer in the United States for protein bars, balls, bites, and more. When you walk through the aisles of Whole Foods, you’ve undoubtedly seen the products they’ve created for hundreds of brands.

In May 2019, YouBar came to ATAK to confront a few challenges:

  • Their innovative manufacturing process and ability to stay ahead of trends was not reflected in their company’s appearance.
  • Their detailed development process needed to be integrated into their HubSpot CRM.
  • They needed to consolidate and optimize content from two sites into one.

YouBar runs quick and needed to push things forward. ATAK answered the call.

YouBar Homepage Design

Homepage Design with Video Header

The Solution

Early on in our discussions, it became clear that we needed to create a sense of focus in their marketing strategy. We worked together over two days of Purposeful Marketing exercises to define their Target Personas, Leadership Message, Marketing-to-Sales Maps, and Visual Identity.

From there, we developed a list of the obstacles we needed to overcome quickly:

  • Site re-design in Shopify
  • Shopify-HubSpot Integration
  • New logo, colors, and brand identity
  • HubSpot-Survey Monkey integration with intensive form process
  • HubSpot workflow automation, email templates, and custom notifications
  • New photography and videography
  • Style Guide for digital and print
  • SEO on-page optimization
  • Site merge
YouBar product page design

Product Page Design - Desktop and Mobile

Our Process

We ATAK-ed the list quickly. Understanding time to be a factor, we quickly found a Shopify theme we could recommend. From there, we built out the content on the theme and produced a new site in just two months. We designed and custom-coded beautiful service and product pages using Shopify sections and bold, compelling visual elements.

Subsequently, we had our designers work on a series of new logos for YouBar. The new shade of green and more modern looking leaves, coupled with an updated, sleek new font, provided the company with the innovative look and feel they were envisioning.

Next came the technical integrations. YouBar has a very detailed development process that requires many people both on the company and client-side to provide information on the status of the project. We used a Survey Monkey-HubSpot integration to make sure all customer information, both sales and operationally, were organized in a single-source. Beyond form design and HubSpot form response integration, using Survey Monkey allowed us to preserve the entire customer response history in one single timeline.

Our final creative push was to partner with Junk Films to produce compelling videos and photography to make the new site pop. With their help, we finalized the visual elements of the new site and officially launched the new YouBars.com.

With a beautiful site built, it was time to continue optimizing YouBar for organic search. Our analytics team increased site speed, constructed the content strategy, and cleaned up the code necessary to turn youbars.com into a lead generating machine.

YouBar Inner Pages and Custom Section

Web Design - Inner Page and Custom Sections

YouBar about us page design

About Us Page Design

YouBar Brand Identity Guidelines

Brand Identity Guidelines Book

HubSpot advanced workflows

HubSpot Advanced Workflows

lagree-feat-compressor

Lagree Fitness

Service Provided:

BRAND / IDENTITY

WEBSITES DEVELOPMENT

BUSINESS MANAGMENT SYSTEM DEVELOPMENT

CUSTOM ERP DEVELOPMENT

LEARNING MANAGEMENT SYSTEM DEVELOPMENT

ECOMMERCE DEVELOPMENT

PRINT COLLATERAL

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I.T. MARS

I.T. MARS

Service Provided:

BRAND IDENTITY

ECOMMERCE WEBSITE DESIGN

MAGENTO DEVELOPMENT

B2B PRICING TIERS

NETSUITE INTEGRATION

AMAZON INTEGRATION

DIGITAL MARKETING / ADVERTISING

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ACEBSA

ACEBSA

Service Provided:

CUSTOM WEBSITE DESIGN

MAGENTO ECOMMERCE DEVELOPMENT

CUSTOM B2B PRICING TIERS

SEARCH ENGINE OPTIMIZATION

DIGITAL MARKETING / ADVERTISING

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