Services Provided:
Hubspot Infrastructure
Hubspot Knowledge Base
Custom API Integrations
Sales Enablement
Account-Based Marketing
Site Design
Lead Generation
Paid Advertising
Hubspot Infrastructure
Hubspot Knowledge Base
Custom API Integrations
Sales Enablement
Account-Based Marketing
Site Design
Lead Generation
Paid Advertising
HubSpot Integration
Shopify Development
Strategy
Site Design
Site Administration Training
Email Marketing
Search Engine Optimization
Digital Marketing & Advertising
Diamond Mattress is the leading private label mattress manufacturer in the United States. If you have looked for mattresses before, you’ve probably seen the mattresses they’ve created for hundreds of brands.
In 2019, Diamond Mattress came to ATAK to overcome a few challenges:
Diamond Mattress needed to push things ahead and ATAK answered the call.
Homepage Design
We kickstarted our partnership with Diamond Mattress with two strategy days, where we worked together through the Purposeful Marketing exercises to define their Buyer Personas, Leadership Message, Marketing-to-Sales Maps, and Visual Identity. Through the PMM exercises, it became clear that our work with Diamond Mattress had to address these goals:
From there, we developed a list of the obstacles we needed to overcome quickly:
Product Page - Desktop and Mobile-First Design
Time was a factor so we dove straight into the list, tackling the website first. From our discussions, we knew that Diamond Mattress wanted specific functions on their website, including custom “Add to Cart”, “Find In Store”, “Product Search”, and “Product Filtering” functionalities. In order to make these features a reality, we decided that custom-coding their Advanced Shopify theme would be the best course of action.
We started the website redesign by mapping out the buyer journey and went beyond mobile responsiveness with a fully custom mobile-first design, to ensure the browsing experience was seamless on any device for users.
The result was a beautiful website that was (1) on par with the latest trends in the mattress industry, and (2) stayed true to the soul of the brand. The site was complete with custom-coded product detail pages and collection pages as well as professional, bold graphics, including exploded views and close-ups of mattresses. In addition to all the requested custom functionalities, we also developed a website review collection program.
During the course of rebuilding Diamond Mattress’s Advanced Shopify website, we also developed their Private Label Program. Designing the program from scratch, we hammered out its value propositions and benefits, fleshed out all the content needed for the website and other marketing communication, and outlined its main target personas and the B2B sales pipeline.
Next, we followed up with technical integrations. We integrated HubSpot with Diamond Mattress’s Advanced Shopify system to make their B2B Private Label Program and B2C eCommerce pipelines accessible from a single CRM. We created custom shared inboxes, developed engagement and nurture workflows for B2B leads, and formulated the right abandoned cart process for B2C customers. Next, we built and automated a customer support pipeline using HubSpot’s Service Hub, and provided training for the Diamond Mattress customer support and sales teams to ensure alignment throughout this entire process.
With a beautiful site built, it was time to continue optimizing Diamond Mattress for organic search. Our analytics team increased site speed, optimized their Advanced Shopify app stack, and cleaned up the code necessary to turn diamondmattress.com into a B2B and B2C lead generating machine.
The newly designed and re-organized Diamond Mattress site launched in May 2020. In the first three months after the launch, we immediately noticed the following results:
Custom-Coded Expanded Menu
Website Design - Custom-Coded Product Detail Page
Website Design - Custom-Coded Collection Page
Website Design - Private Label Program
HubSpot Integration
Shopify Development
Brand Identity
B2B Lead Generation
Video Production
Photography
YouBar is the leading nutrition bar manufacturer in the United States for protein bars, balls, bites, and more. When you walk through the aisles of Whole Foods, you’ve undoubtedly seen the products they’ve created for hundreds of brands.
In May 2019, YouBar came to ATAK to confront a few challenges:
YouBar runs quick and needed to push things forward. ATAK answered the call.
Homepage Design with Video Header
Early on in our discussions, it became clear that we needed to create a sense of focus in their marketing strategy. We worked together over two days of Purposeful Marketing exercises to define their Target Personas, Leadership Message, Marketing-to-Sales Maps, and Visual Identity.
From there, we developed a list of the obstacles we needed to overcome quickly:
Product Page Design - Desktop and Mobile
We ATAK-ed the list quickly. Understanding time to be a factor, we quickly found a Shopify theme we could recommend. From there, we built out the content on the theme and produced a new site in just two months. We designed and custom-coded beautiful service and product pages using Shopify sections and bold, compelling visual elements.
Subsequently, we had our designers work on a series of new logos for YouBar. The new shade of green and more modern looking leaves, coupled with an updated, sleek new font, provided the company with the innovative look and feel they were envisioning.
Next came the technical integrations. YouBar has a very detailed development process that requires many people both on the company and client-side to provide information on the status of the project. We used a Survey Monkey-HubSpot integration to make sure all customer information, both sales and operationally, were organized in a single-source. Beyond form design and HubSpot form response integration, using Survey Monkey allowed us to preserve the entire customer response history in one single timeline.
Our final creative push was to partner with Junk Films to produce compelling videos and photography to make the new site pop. With their help, we finalized the visual elements of the new site and officially launched the new YouBars.com.
With a beautiful site built, it was time to continue optimizing YouBar for organic search. Our analytics team increased site speed, constructed the content strategy, and cleaned up the code necessary to turn youbars.com into a lead generating machine.
Web Design - Inner Page and Custom Sections
About Us Page Design
Brand Identity Guidelines Book
HubSpot Advanced Workflows
RESPONSIVE WEBSITE DESIGN
SEARCH ENGINE OPTIMIZATION
CONTENT STRATEGY
SOCIAL MEDIA MANAGEMENT
PHOTOGRAPHY + VIDEO
COPYWRITING
SIGNAGE + COLLATERAL
BRAND / IDENTITY
WEBSITES DEVELOPMENT
BUSINESS MANAGMENT SYSTEM DEVELOPMENT
CUSTOM ERP DEVELOPMENT
LEARNING MANAGEMENT SYSTEM DEVELOPMENT
ECOMMERCE DEVELOPMENT
PRINT COLLATERAL
Magento Ecommerce Development
Ecommerce Product Photography
Social and Email Integration
Site Administration Training
CUSTOM WEBSITE DESIGN
MAGENTO COMMUNITY EDITION DEVELOPMENT
CUSTOM B2B PRICING TIERS
ERP INTEGRATION
Content Strategy
Email Marketing
Search Engine Optimization
Graphic Design
Signage + Collateral
B2B Marketing Collateral
B2B Lead Generation
Website Design
Video Production
Photography
B2B Advertising
CUSTOM WEBSITE DESIGN
WEB APPLICATION DEVELOPMENT
MOBILE APPLICATION DEVELOPMENT
BACK END BUSINESS MANAGEMENT SYSTEM
SOFTWARE INTERATIONS
NEW CUSTOM WEBSITE DESIGN
MAGENTO ECOMMERCE DEVELOPMENT
MAGENTO DEVELOPMENT
B2B PRICING TIERS
LOOKBOOK & EVENTS TOOLS
3 WEBSITES
MULTISTORE MAGENTO WEBSITE ADMINISTRATION
WORDPRESS BLOG
CUSTOM PRODUCT IMPORT
CUSTOM PRODUCT VIEW TOOL FOR 360
REFER A FRIEND PROGRAM
BRAND IDENTITY
ECOMMERCE WEBSITE DESIGN
MAGENTO DEVELOPMENT
B2B PRICING TIERS
NETSUITE INTEGRATION
AMAZON INTEGRATION
DIGITAL MARKETING / ADVERTISING
BRAND REFRESH
CUSTOM WEBSITE DESIGN
WORDPRESS CMS DEVELOPMENT
CUSTOM PROPERTY MANAGEMENT TOOL
CUSTOM WEBSITE DESIGN
MAGENTO ECOMMERCE DEVELOPMENT
CUSTOM B2B PRICING TIERS
SEARCH ENGINE OPTIMIZATION
DIGITAL MARKETING / ADVERTISING
CUSTOM DEVELOPMENT
SOFTWARE INTEGRATIONS
BRANDING
MARKETING
ANALYTICS SOLUTIONS
Non-Profit Website Design
WordPress CMS Customization
Custom Donation Integration
Site Administration Training