Services Provided:
Hubspot Infrastructure
Hubspot Knowledge Base
Custom API Integrations
Sales Enablement
Account-Based Marketing
Site Design
Lead Generation
Paid Advertising
Hubspot Infrastructure
Hubspot Knowledge Base
Custom API Integrations
Sales Enablement
Account-Based Marketing
Site Design
Lead Generation
Paid Advertising
HubSpot Integration
Shopify Development
Brand Identity
B2B Lead Generation
Video Production
Photography
YouBar is the leading nutrition bar manufacturer in the United States for protein bars, balls, bites, and more. When you walk through the aisles of Whole Foods, you’ve undoubtedly seen the products they’ve created for hundreds of brands.
In May 2019, YouBar came to ATAK to confront a few challenges:
YouBar runs quick and needed to push things forward. ATAK answered the call.
Homepage Design with Video Header
Early on in our discussions, it became clear that we needed to create a sense of focus in their marketing strategy. We worked together over two days of Purposeful Marketing exercises to define their Target Personas, Leadership Message, Marketing-to-Sales Maps, and Visual Identity.
From there, we developed a list of the obstacles we needed to overcome quickly:
Product Page Design - Desktop and Mobile
We ATAK-ed the list quickly. Understanding time to be a factor, we quickly found a Shopify theme we could recommend. From there, we built out the content on the theme and produced a new site in just two months. We designed and custom-coded beautiful service and product pages using Shopify sections and bold, compelling visual elements.
Subsequently, we had our designers work on a series of new logos for YouBar. The new shade of green and more modern looking leaves, coupled with an updated, sleek new font, provided the company with the innovative look and feel they were envisioning.
Next came the technical integrations. YouBar has a very detailed development process that requires many people both on the company and client-side to provide information on the status of the project. We used a Survey Monkey-HubSpot integration to make sure all customer information, both sales and operationally, were organized in a single-source. Beyond form design and HubSpot form response integration, using Survey Monkey allowed us to preserve the entire customer response history in one single timeline.
Our final creative push was to partner with Junk Films to produce compelling videos and photography to make the new site pop. With their help, we finalized the visual elements of the new site and officially launched the new YouBars.com.
With a beautiful site built, it was time to continue optimizing YouBar for organic search. Our analytics team increased site speed, constructed the content strategy, and cleaned up the code necessary to turn youbars.com into a lead generating machine.
Web Design - Inner Page and Custom Sections
About Us Page Design
Brand Identity Guidelines Book
HubSpot Advanced Workflows
RESPONSIVE WEBSITE DESIGN
SEARCH ENGINE OPTIMIZATION
CONTENT STRATEGY
SOCIAL MEDIA MANAGEMENT
PHOTOGRAPHY + VIDEO
COPYWRITING
SIGNAGE + COLLATERAL
BRAND / IDENTITY
WEBSITES DEVELOPMENT
BUSINESS MANAGMENT SYSTEM DEVELOPMENT
CUSTOM ERP DEVELOPMENT
LEARNING MANAGEMENT SYSTEM DEVELOPMENT
ECOMMERCE DEVELOPMENT
PRINT COLLATERAL
AD CAMPAIGN DEVELOPMENT
PRINT COLLATERAL DESIGN
DIGITAL COLLATERAL DESIGN
BRAND IDENTITY SUPPORT
GRAPHIC DESIGN
Magento Ecommerce Development
Ecommerce Product Photography
Social and Email Integration
Site Administration Training
CUSTOM WEBSITE DESIGN
MAGENTO COMMUNITY EDITION DEVELOPMENT
CUSTOM B2B PRICING TIERS
ERP INTEGRATION
Content Strategy
Email Marketing
Search Engine Optimization
Graphic Design
Signage + Collateral
SOCIAL MEDIA STRATEGY + MANAGEMENT
CONTENT STRATEGY
PAID ADVERTISING
INFLUENCER MARKETING
B2B Marketing Collateral
B2B Lead Generation
Website Design
Video Production
Photography
B2B Advertising
CUSTOM WEBSITE DESIGN
WEB APPLICATION DEVELOPMENT
MOBILE APPLICATION DEVELOPMENT
BACK END BUSINESS MANAGEMENT SYSTEM
SOFTWARE INTERATIONS
NEW CUSTOM WEBSITE DESIGN
MAGENTO ECOMMERCE DEVELOPMENT
MAGENTO DEVELOPMENT
B2B PRICING TIERS
LOOKBOOK & EVENTS TOOLS
3 WEBSITES
MULTISTORE MAGENTO WEBSITE ADMINISTRATION
WORDPRESS BLOG
CUSTOM PRODUCT IMPORT
CUSTOM PRODUCT VIEW TOOL FOR 360
REFER A FRIEND PROGRAM
BRAND IDENTITY
ECOMMERCE WEBSITE DESIGN
MAGENTO DEVELOPMENT
B2B PRICING TIERS
NETSUITE INTEGRATION
AMAZON INTEGRATION
DIGITAL MARKETING / ADVERTISING
BRAND REFRESH
CUSTOM WEBSITE DESIGN
WORDPRESS CMS DEVELOPMENT
CUSTOM PROPERTY MANAGEMENT TOOL
Social Media Strategy + Management
Content Strategy
Paid Advertising
CUSTOM WEBSITE DESIGN
MAGENTO ECOMMERCE DEVELOPMENT
CUSTOM B2B PRICING TIERS
SEARCH ENGINE OPTIMIZATION
DIGITAL MARKETING / ADVERTISING
CUSTOM DEVELOPMENT
SOFTWARE INTEGRATIONS
BRANDING
MARKETING
ANALYTICS SOLUTIONS
Non-Profit Website Design
WordPress CMS Customization
Custom Donation Integration
Site Administration Training