ATAK Interactive Named HubSpot Platinum Agency
By Austin LaRoche, ATAK Interactive CEO
Two years ago, we at ATAK Interactive made the decision to become a HubSpot Solutions Partner. Within a year, we reached the HubSpot Gold Agency tier. Today, ATAK Interactive is proud to announce that we have grown into a Certified HubSpot Platinum Agency.
As a B2B Marketing Agency dedicated to helping clients achieve measurable success and growth, we are honored to be part of the HubSpot Partner Program and leverage the best technology and marketing stack in the industry.
HubSpot has the absolute best tool in the marketplace to align sales and marketing, but we have to say this: we aren’t huge fans of HubSpot’s Inbound Marketing (“if you build it, they will come”) methodology. Why? We don’t think it’s the best approach to growing B2B companies or the best way to use the HubSpot platform itself. We are constantly seeing a disconnect between how the platform supports heavily touted Inbound Strategy compared to what it is actually great at doing.
At ATAK Interactive, we look past the outdated “Inbound Marketing” strategy and use HubSpot for what it really is – a robust platform that aligns and maximizes your sales and marketing. And it’s this primary focus on sales enablement that has allowed us to reach this exciting new Platinum milestone.
“ATAK Interactive has been able to consistently win new accounts against larger, more established agencies because we aren’t prisoners to the ‘HubSpot prototype.’”
– CEO, Austin LaRoche
ATAK’s goal is to help clients achieve measurable growth, to be a sales team’s best friend and increase their revenue. And we’ve found that one of the only ways to achieve this sustainable revenue growth is by aligning sales and marketing teams. When a sales team knows how its marketing team is performing for each contact or what the prospect is actually interested in, they’ll be able to change the conversation accordingly to deliver content that is relevant and adds value. These two siloed divisions can play well together with the right technology, and that technology is HubSpot.
With HubSpot, both marketing and sales teams begin working from a central CRM. This means that they are using the same tools, which will ultimately unite them around the same data and empower them to create personalized buying experiences for clients. In a nutshell, HubSpot empowers marketing teams to support sales efforts. And it’s for this reason that our clients love HubSpot! They see actual, measurable growth by aligning their sales and marketing activities. And because of all the success our clients have had, they are always looking for more features and capabilities to unlock, try out, and leverage in order to enhance their current workflows and maximize the use of this incredible platform.
What’s interesting is that HubSpot seems to be gradually switching gears and focusing more on sales enablement as well. Instead of supporting “Inbound”, many of the newer features and capabilities, such as the new Target Accounts dashboard, have been more focused on unifying a company’s sales and marketing workflows into a single growth mindset. As HubSpot transitions into a real growth platform, we feel it’s truly an exciting time to be a HubSpot Platinum Partner.
If you’d like to learn more about HubSpot and why it’s such a powerful tool, schedule a consultation with a Certified HubSpot Platinum Agency today!