We Rock the Spectrum Kid’s Gym

Service Provided:

RESPONSIVE WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

CONTENT STRATEGY

SOCIAL MEDIA MANAGEMENT

PHOTOGRAPHY + VIDEO

COPYWRITING

SIGNAGE + COLLATERAL

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We Rock the Spectrum Kid’s Gym

The Situation

In September 2013, ATAK Interactive was asked to begin web maintenance on the websites for the five licensed We Rock the Spectrum Kid’s Gyms.

WRTS Franchise Home Page Design

The Solution

The ATAK team and CEO Dina Kimmel immediately built a great working relationship, and we quickly began a working in synergy – a relationship that extended beyond the scope of web maintenance. Our efforts have aided the tremendous growth of We Rock the Spectrum’s children’s gym franchise as they have since gone from five gyms in the Southern California area to 61 gyms across the globe in just three years. We established a strong infrastructure through secure web development and successfully executed the integrated marketing campaigns that were vital in the company’s rapid ascent.

We Rock The Spectrum Austin Home Page Design

Our work includes:

  • Re-designed and built the framework on WordPress for all We Rock the Spectrum websites
  • Created the on-boarding digital marketing process for new gyms. This includes marketing training, website development, SEO on-page optimization, email marketing, social media management, graphic design, and public relations for over 60 gyms
  • Built the WRTS Franchise site for prospective franchisees
  • Automated an online application process for prospects, including the signing of the NDA and other franchise-related documents
  • Implemented a wholesale and retail ecommerce solution with WooCommerce
  • Established and executed the entire content strategy across all digital platforms
  • Constructed the entire Corporate Social Media presence
  • Optimized Corporate and over 60 specific gym sites for search
  • Created Offline Collateral such as Gym Signage, Brochures, Business Cards, etc.
  • Public Relations efforts in media, awards, and community recognition that resulted in over 50 press pieces worldwide for the organization
  • Developed and wrote educational blog content for customers
  • Expanded Email Marketing campaigns at the corporate and gym levels
  • Produced event highlight reel videos
  • Supported Autism Awareness and Inclusion for ALL kids

Poster Design

Press Hits We've Gotten

Press Placement in the Franchise Times

Successfully Opened 3 International Locations

Instagram

LA84 Foundation

Service Provided:

AD CAMPAIGN DEVELOPMENT

PRINT COLLATERAL DESIGN

DIGITAL COLLATERAL DESIGN

BRAND IDENTITY SUPPORT

GRAPHIC DESIGN

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LA84 Foundation

The Situation

The LA84 Foundation is an incredible organization that is dedicated to improving the lives of children through structured play and athletics. They give millions of dollars each year to non-profits in the Southern California area to help propel their mission. Famously, their efforts dating back decades gave access and opportunity to the Williams sisters to learn the game of tennis by competing in the LA84 Foundation/NJTL Program at East Compton Park.

In the fall of 2017, on the cusp of their annual Youth Summit, the Foundation reached out to ATAK in hopes of helping them with a new creative direction. Through print and digital channels, we were asked to help them pivot from a focus on the history of the Olympic Games and the organization’s past success and bring light to a current crisis in our country they identified as “The Play Equity Gap,” and the fight for all children to have access to structured play.

While LA84 wanted to make sure they came off as solution-driven leaders, they knew that step one was to bring awareness that a crisis exists. Play Equity is more than just a problem, it is a true social justice issue.

LA Times Ad Series

The Solution

ATAK began by creating a series of advertisements for the LA Times leading up to the Summit. After listening to the executive team at the LA84 Foundation and understanding their vision for a crisis-focused advertisement, our concepts shined a spotlight on the sad realities children in underserved areas were facing. We went bold, with taglines like “P.E. is a Social Justice Issue” and “1 in 4 Poor Kids are Obese” to bring awareness. The LA84 Foundation’s President passed along to our creative team that a rep from the Times told her it was one of the most powerful ad campaigns she’d seen in the paper in her time there.

We built on the success of this new direction. We began working on new collateral – outdoor signage, street signs, and billboards! The campaign built the momentum necessary for the organization to feel confident in launching an institute on Play Equity in 2018.

Street Banners

Our work includes:

  • Conceptualization of elements of a new Brand identity
  • Content + Design
    • Print Collateral
      • LA Times Ad Series
      • Street Banners
      • Billboards
      • Outdoor Signage
      • Double-sided Postcard
      • Event signage
  • Digital Collateral
    • CEO powerpoint presentations
    • UX wireframes
    • Email Newsletter templates
    • Social Media graphics

Billboards

Outdoor Signage

Double-sided Postcard

Powerpoint for CEO

Email Newsletter templates

Anderson & Vreeland

Service Provided:

Content Strategy

Email Marketing

Search Engine Optimization

Graphic Design

Signage + Collateral

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Anderson & Vreeland

The Situation

Anderson & Vreeland is one of the leading flexographic printing distributors in the world. In May 2014, A&V was in search of a full service digital marketing agency to take over their content marketing, search engine optimization, and brand management.

Corporate Overview

The Solution

Anderson & Vreeland is a company with an eye on the future. Their team felt that the company’s marketing efforts were outdated and needed fresh eyes to come in and boost creative, measure and analyze campaign data, and provide a forward-thinking strategy that would assist both online and offline marketing efforts. Over the course of three years, we became a complete outsourced marketing department for the company, developing a new brand identity, executing integrated marketing campaigns, developing creative content, and streamlining a data-driven process that has increased both leads and conversions. Detailed work on the account includes:

Ad Design

Our Work Includes:

  • Created the Past, Present, and Future of Flexography Infographic for the company to debut at their biggest trade show of the year, Label Expo 2014.
  • Increased overall site traffic from 4,984 average monthly visits in May 2014 to 5,721 average monthly visits as of January 2017, with additionally targeted traffic and tracked conversions.
  • Transformed email template to responsive design to optimize for recipients viewing on mobile.
  • Integrated Salesforce into lead forms across the entire AV portfolio.
  • Created multiple presentation designs for sales teams, internal meetings, and trade show demonstrations.
  • Rebuilt their website into a mobile-responsive site on WordPress.
  • Redesigned the company’s trade show booth.
  • Partnered with 3M to launch a co-branded webinar series.
  • Conceptualized and designed a Brand Identity Kit for internal communications.
  • Developed video footage for trade show displays.
  • Oversee all external communications, including email, social media, and blog content.
  • Developed an integrated marketing campaign with OEM partners for LabelExpo 2016 that showcased how a retail label was developed for a local microbrewery. Worked with 3 OEM partners and Church Street Brewery to design a new label, showcase the label’s workflow through software + printers, and placed the label on actual beer bottles that were handed out at the trade show for prospective customers.
    See the case study: this campaign resulted in a 20% sales increase over past years.
  • Implemented marketing automation via Pardot.
  • Conceptualized and designed print ads to support ongoing and seasonal marketing campaigns.
  • Created the strategy and executed the launch of a new digital printing press with OEM partner Konica Minolta.
  • Re-designed all sales and print collateral.

Brand Book

Newspaper Ads Design

Home Page Design

Pre-Press Page Design

Wordpress Dashboard

Paragon Labs

Service Provided:

B2B Marketing Collateral

B2B Lead Generation

Website Design

Video Production

Photography

B2B Advertising

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Paragon Labs

The Situation

Paragon Laboratories is the manufacturer of dietary supplements. Located in Torrance, CA, the company focuses their efforts on quality. They have six different certifications and are triple-certified in three of them. Their QA + QC teams are made up of graduate chemists, microbiologists, and biochemists. Everything they do is done in great detail.

In January of 2018, Paragon came to ATAK looking to bring the same attention to quality from inside their operation to their branding and marketing efforts. Their trade show booth and materials were outdated, their print ads hadn’t been updated in 5 years, and their website needed a major overhaul.

The company needed a partner who could provide the visual and written communications that properly reflected their belief in quality.

Video

The Solution

ATAK began to help re-shape their brand identity with new colors, fonts, and a slightly revised logo. Afterwards, we updated their sales collateral to reflect the company’s new direction. A new trade booth, table cover, and portable backdrop were created for the Expo West 2018 spring show. Their salespeople were also ecstatic to have new one-sheeters for each of their product offerings – tablets, capsules, powders, and packaging – to showcase to prospects.

Our next hurdle was the company’s digital presence. We knew we wanted to build a site on WordPress that would integrate with their CRM. One element that needed to be added was a new video. ATAK produced a four-minute documentary short on Paragon that detailed the company’s value propositions, history, and capabilities.

With the new site developed and the video complete, we helped broker a move for Paragon to switch from the Salesforce CRM to the Hubspot Sales + Marketing hubs. We built out a creative offer, 7 Questions to Ask a Contract Manufacturer, and hosted it on different landing pages based on our campaign sources.

A new look in print, a new look digitally, and a commitment to online lead generation has Paragon representing their brand with a look and feel that matches the quality they have brought to the Contract Manufacturing industry for 45+ years.

Proven Process Ad

Our work includes:

  • Conceptualization of elements of a new Brand identity
  • Content + Design
    • Print Collateral
      • Trade Show Booth
      • Trade Show Portable Backdrop
      • One-Sheeters
      • Print Ads
      • EOS Proven Process graphic
    • Digital Collateral
      • Short Documentary Video
      • Creative Content Offer
      • Email Marketing
      • Digital Ads
  • Web Development
    • WordPress CMS
    • Hubspot Integration

Booth

Photography

One Sheets

Home Page Design

About Us Page Design

Rare Gourmet Meats

Service Provided:

CUSTOM ECOMMERCE WEBSITE DESIGN

WORDPRESS CMS DEVELOPMENT

WOO COMMERCE DEVELOPMENT

CUSTOM SHIPPING TOOLS WITH FEDEX

CONTENT / WRITING SERVICES

EMAIL CAMPAIGNS

PRINT/PACKAGING COLLATERAL

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Rare Gourmet Meats

The Situation

Based in Los Angeles, California, Rare Gourmet Meats is a boutique online butcher. The company was born from the belief that families and consumers should have access to the same quality meats that professional chefs serve in high-end restaurants.

To grow their business and best serve their current customers, founders Debbie Rocker and Shelly Youree needed a beautifully-branded custom website that would allow for online ordering and integrate with their precise overnight shipping process.

Home Page Design

The Solution

ATAK’s first step in delivering the beautiful website the founders desired was to create a brand that aligned with their mission of quality and showcased an aesthetic familiar to their upscale target audience.

After Rare’s brand identity development was complete, we built the initial site on the WordPress framework and began an integrated marketing campaign to current customers. With an increase in orders and site needs, we launched a robust ecommerce store via WooCommerce in Q1 of 2017.

Shop Page Design

Our work includes:

  • WordPress-based business website, a flexible platform that allows for updates and changes eCommerce Development and Customization in WooCommerce
  • Brand identity design that communicates Rare’s premium offering
  • Helped establish social media accounts
  • E-mail marketing campaigns
  • Print Collateral for a branded delivery experience
  • Online Ordering System
  • Custom shipping rules for different zip codes
  • CMS platform training

Product Page Design

Cart Page Design

About Us Page Design

I.T. MARS

Service Provided:

BRAND IDENTITY

ECOMMERCE WEBSITE DESIGN

MAGENTO DEVELOPMENT

B2B PRICING TIERS

NETSUITE INTEGRATION

AMAZON INTEGRATION

DIGITAL MARKETING / ADVERTISING

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I.T. MARS

The Situation

A B2B wholesaler of computer hardware and accessories came to ATAK looking to develop an ecommerce store that would allow for both B2B and direct B2C sales. With success in the space on an outdated platform with no branding whatsoever, the company, who came up with the new name “IT Mars” early in the collaboration, knew that they could replicate their previous marketing success and raise conversion rates considerably if they were selling on a UX-friendly store with a streamlined purchasing process.

It was important for the IT Mars website to integrate with several third-party tools via API tools, which included NetSuite. SellerActive, and Brokerbin. If we could develop an innovative brand with a distinct point-of-view and back it with an easy-to-use, easy-to-order store, this B2B operation could explode into a new frontier.

Home Page Design

The Solution

When we began, there was a name, IT Mars. But to develop a full brand identity, ATAK had to conceptualize and deliver a comprehensive Brand Book that would encompass style guide elements (logo, fonts, colors, typography), foundational definition elements (tagline, positioning statement, competitive advantages), and visual identity essentials (business cards, letterhead, and additional collateral).

With an understanding of “who we are,” IT Mars moved forward to a custom web design and then to front-end responsive HTML coding. Next we installed and customized the cart/framework, Magento 2.0 Community Edition.

Lastly, their were the more advanced and technical integrations: NetSuite (their ERP system for inventory), BrokerBin for their B2B marketplace, and SellerActive for advanced shipping solutions (they operate out of multiple international warehouses).

With a new brand and a new store, IT Mars unveiled itself to the world in the spring of 2018.

Shop Category Page Design

Our work includes:

  • Brand identity design
  • Complete custom website redesign based on close consultation with the ITMars.com team
  • Integrated a Magento 2.0 Community Edition Content Management and E-Commerce system
  • Added B2B users on top of B2C users who have different pricing and checkout rules
  • Created a custom invoice template for invoicing through the Magento system
  • Created a custom configurator so users can build an entire server
  • NetSuite ERP Integration for inventory sync/management across multiple sales channels
  • Added the ability for the administrator to set alternative part ID’s for units that have multiple SKU numbers
  • Created a Blind Ship capability for affiliates
  • Added a custom shipping calculator for users
  • Set Product Feeds to Google, Amazon, Ebay
  • Created a tool for users to set a ship date at a future date should they want items to ship later
  • Added a Refer a Friend program
  • Added a tool for them to sell items with different conditions (i.e. New, Used)
  • Added a reorder tool so users can quickly order things they have ordered in the past
  • Integrated a currency converter for international shoppers
  • BrokerBin Integration to their special B2B marketplace
  • SellerActive Integration for advanced shipping fulfillment

Shop Category Detail Page Design

Brands Page Design

Request a Quote Page Design

Dropdown Design

Create An Account Design

PJ’s Coffee

Service Provided:

Social Media Strategy + Management

Content Strategy

Paid Advertising

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PJ’s Coffee

The Situation

In January 2010, the Exacta Group* was asked to take over the Facebook page and expand PJ’s Coffee’s social media presence.

*Note: ATAK Interactive acquired the Exacta Group and its clientele in 2014. CMO Austin LaRoche has personally led this account for over six years.

Our First Consumer Inspired Blend

The Solution

ATAK CMO Austin LaRoche and PJ’s Marketing Director Reid Nolte expanded PJ’s with ambitious social media management, growing their audience beyond Facebook, creating a Twitter account and years later, Instagram and Pinterest accounts. PJ’s is a popular coffee brand in the New Orleans market with a beloved following. It was imperative to our strategy to showcase the offline love the community has for the coffee brand on these new channels.

Our Second Consumer Inspired Blend

Our work includes:

  • Created a contest for consumers to create a new coffee blend. The winner of our initial contest in 2010 was Southern Wedding Cake, which is the second highest selling seasonal blend at PJ’s for five years straight.
  • Increased a 1,000 page Facebook base to over 45,000 fans.
  • Pivoted social media advertising spend through multiple Facebook updates to decrease our cost-per-like and increase our like-per-engagement numbers.
  • Facilitated a Pinterest contest for PJ’s users to submit recipes using a newly developed PJ’s product, their Iced Coffee Concentrate. The contest participants eventually became a part of a cookbook which was available for digital download.
  • Hosted a second Consumer Inspired Blend contest which led to the creation of another popular PJ’s Coffee blend, Chocolate Truffle.
  • Created the first PJ’s Twitter account and increased the account to over 4,500 followers
  • Created the first PJ’s Instagram account and increased it to over 2,000 followers
  • Host weekly Facebook giveaways that average over 500 entries

Smart Ad Buying

Highly Engaged Social Media Following

Creative Content

ACEBSA

Service Provided:

CUSTOM WEBSITE DESIGN

MAGENTO ECOMMERCE DEVELOPMENT

CUSTOM B2B PRICING TIERS

SEARCH ENGINE OPTIMIZATION

DIGITAL MARKETING / ADVERTISING

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ACEBSA

The Situation

All City Employees Benefit Service Association (ACEBSA) is a service that works to ensure that all employees of the city of Los Angeles receive great benefits and a high quality of life.

Part of that service is providing tickets to special events, such as sporting events and theater. They required a user-friendly ecommerce site that they could update themselves, and that would help motivate and inspire city employees to take advantage of the benefits offered to them. Previously, any updates made to the website had to be made by their web developers. We were asked to make the site more efficient for managers, but also for users as well.

The site had to have an approval process built in to identify those who were qualified to purchase the tickets, and also allow for easier uploading of tickets based on row and aisle seating.

We also needed to upgrade their digital marketing strategy to make it easier for their client pool to find them online.

Homepage Design

The Solution

We performed a custom website redesign using Magento. ACEBSA managers could now make updates to the site themselves, which streamlined the process.

Along with making updates much easier and more efficient for managers, the new site also had improved features for clients. New tools were developed for uploading tickets based on row and aisle, and a more efficient approval process to verify user qualifications for use of the site. The site has different access levels depending on user type.

We also took over all aspects of marketing, including SEO, social media, and digital content.

We created a “recap” video from Members’ Day at Universal studios to highlight the experience and benefits of being a member.

We also manage four social media accounts and produce blog posts to get members excited about certain events, and the strategy includes email marketing to better communicate special offers to members and create incentives.

About Us Page Design

Our work includes:

  • Complete custom website redesign
  • Integrated the Magento ecommerce framework
  • Customized the Content Management System for ease of use
  • Integrated a “members only” section that provided pricing and seating (after logging in)
  • Provided full-service digital marketing
  • Optimized the website for search
  • Integrated better tools to upload product based on row and aisle

Contact Us Page Design

Shop Detail Page Design

Login Popup Design

Back Office Advisory Desk

Service Provided:

CUSTOM DEVELOPMENT

SOFTWARE INTEGRATIONS

BRANDING

MARKETING

ANALYTICS SOLUTIONS

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Back Office Advisory Desk

Overview

Jayson Cohen first came to us with a request to build a new website for his business, Thrive Insurance, an insurance company that operated as both an agency and brokerage. He was unable to find any out-of-the-box systems that would help him and his team effectively manage all admin aspects of the business. He wanted ATAK to help him build a business management system for their insurance brokerage, one that could better manage the backend of their business: handle leads, get more organized, manage accounts, pull reports, and more. In the end, he also wanted a finished product, not just for his team’s usage, but also one that was a complete backend management system he could sell to other insurance agencies and brokerages. This complete backend management tool became known as Back Office Advisory.

The Situation

While there are a number of helpful back-end management tools for insurance companies, there isn’t one single solution that combines a robust number of features that help insurance professionals work more efficiently. Unable to find an out-of-the-box solution, Cohen originally tried to cobble together a number of products from different sites. The resulting site was clunky, impossible to customize, and, because he was having to pay for each of these various products a la carte, not at all cost effective. Also, his original solution did not have the power to be clonable, which meant that doing this for other like-minded businesses in the future would have been cost prohibitive.

Dashboard Page Design

The Solution

Time Frame: 1 year
When we started tackling this project, we quickly realized that instead of creating a system that could be used just by Thrive Insurance, we could make the whole system clonable so that it can be sold to other agencies. This means Cohen can resell and reuse this same model for other agencies as needed. Now, Thrive Insurance is just one of the agencies using the Back Office Advisory backend management tool. Now, the Back Office system can be customized to suit the exact needs of various insurance agencies and brokerages. Read on to find out how we did it.

ENGINEERING
The biggest problem that needed to be solved was finding a way to integrate all of the platforms into one. The old sites framework was built using InfusionSoft, Cohen was trying to stack more software onto it, making the site complicated and expensive. After analyzing this, we realized he would reduce his ongoing recurring costs if we built a new site from scratch; it was much more sustainable and would set him up for growth. If we were going to work off the site’s old code, we couldn’t customize as much as we’d want to, so starting with a clean build meant we had access to all the code and could bake in the exact features Cohen wanted. Also, since he’d be licensing this to various companies in the future, we made sure the dashboard was fully customizable to include features future agency clients needed.

We decided to build the new site on CodeIgniter, choosing it for it’s lightweight PHP framework, making it easy to extend and customize. First, we built a clean and functional dashboard for brokerages to use on a daily basis. The new dashboard is able to handle a large amount of data, allowing brokers to see a wide range of user information with just a click of a button. It also allows teams to set goals and chart progress so managers can have an eye on how their team is performing, individually and as a whole. There’s also a helpful calendar tool, synced both ways with Google calendar, which sends notifications and reminders about team member and client birthdays and anniversaries, to help create positive customer touch points. With a sleek internal messaging system, team members no longer have to switch back and forth between email and the dashboard, they have all means of communication streamlined into one place.

Within the dashboard, we built a number of helpful tools made specifically for insurance agents. We added a “Quick Quote” tool so prospective clients could fill out a service form so agents have all the information they need to pull a quote, at their fingertips. We also made an easy workflow, so agents and brokers can move customers down the funnel–from lead to client to policy holder–and easily update their policies. For the newsletter tool, we connected it with an updated Mailchimp API and loaded it with templates, so agents can send newsletters right from the dashboard, without having to go back to Mailchimp. Finally, we outfitted the dashboard with robust reporting tools so agents could quickly pull policy numbers that were pertinent to their clients.

MARKETING
We helped design the public Back Office Advisory page, adding lead generation and showcasing a mini-agent sub site. To date, ATAK has helped build four different websites for Cohen using the Back Office Advisory management tool. For each of these sites, we’ve helped design basic marketing assets.

Settings Design Page

Our work includes:

  • Redesigned and built new website
  • Added Advanced Search for a faster user experience (UX)
  • Developed a custom Business Management System (BMS) for managing “Prospects,” “Clients,” and “Policy” details
  • Developed a custom Content Management System (CMS) for general site updates such as webpage content, staff updates, and contact information.
  • Developed a custom Staff Management System to manage various agents and brokers.
  • Created/Digitized a Custom Reports section (which used to be a manual effort) of the BMS to grab specific data site administrators need to be able to pull..
  • Optimized site for search
  • Integrated newsletter signup tools via Mailchimp
  • Performed a complete data migration from old site to new site so as not to lose old records.
  • Created system training documentation and performed live training sessions for staff as needed

Login Page Design

Clients Page Design

Clients Details Page Design

Reports Page Design

Calendar Page Design