Lagree Fitness

Service Provided:

BRAND / IDENTITY

CORPORATE WEBSITE DESIGN

STUDIO WEBSITE DESIGN

CUSTOM ERP DEVELOPMENT

LEARNING MANAGEMENT SYSTEM DEVELOPMENT

ECOMMERCE

PRINT COLLATERAL

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Lagree Fitness

The Situation

Sebastien Lagree developed a full body conditioning system using innovative technology and methodology he named the Lagree Fitness™ training method. The equipment is leased to trainers certified in his method in fitness studios across the world.

With this side of the company growing quickly, Sebastien also opened his own fitness studio concept, Lagree Fitness Studios. Sebastian’s marketing roadmap for the brand required developing two new websites, an online learning management system, a custom ERP system for licensee management, and an ecommerce store.

Responsive Website Design for LagreeFitness.com

The Solution

First, ATAK built an open source, custom designed web site and learning management system for studios and trainers. The ERP-integrated system was developed with quality control measures, enabling Sebastien and the Lagree Corporate Team to check-in and see where all the studio owners are in the training process.

From there, we built out new sites for the Lagree Fitness method, and the Lagree Fitness Studio. We added e-commerce stores for customers and licensees looking to buy branded accessories, clothing, and used equipment.

Newer enhancements include a custom gym locator where users can search by country and zip code, and the introduction of an annual online Megaformer Challenge contest where users enter their measurements before and after and users can vote for winners.

Responsive Website Design for LagreeFitnessStudio.com

Our work includes:

  • Redesigned and built 3 new websites on open source frameworks
  • Developed a custom Learning Management System for LagreeFitness.com
  • Developed a custom ERP and custom invoicing system for licensee payments
  • Upgraded brand identity
  • Optimized all sites for search
  • Created Print Collateral for gym members and new customers
  • Added an E-Commerce Store to the Studio Site
  • Expanded email marketing campaigns
  • Created the Megaformer Challenge Online Contest for 2017 and 2018
  • Added an International Gym Locator so customers can find locations by Zip Code or Country
  • Upgraded the online video library to new dedicated host for better UX

LagreeFitnessStudio.com Ecommerce Store

USA & International Studio Locator

Megaformer Challenge

Custom Video Server Setup

LA84 Foundation

Service Provided:

AD CAMPAIGN DEVELOPMENT

PRINT COLLATERAL DESIGN

DIGITAL COLLATERAL DESIGN

BRAND IDENTITY SUPPORT

GRAPHIC DESIGN

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LA84 Foundation

The Situation

The LA84 Foundation is an incredible organization that is dedicated to improving the lives of children through structured play and athletics. They give millions of dollars each year to non-profits in the Southern California area to help propel their mission. Famously, their efforts dating back decades gave access and opportunity to the Williams sisters to learn the game of tennis by competing in the LA84 Foundation/NJTL Program at East Compton Park.

In the fall of 2017, on the cusp of their annual Youth Summit, the Foundation reached out to ATAK in hopes of helping them with a new creative direction. Through print and digital channels, we were asked to help them pivot from a focus on the history of the Olympic Games and the organization’s past success and bring light to a current crisis in our country they identified as “The Play Equity Gap,” and the fight for all children to have access to structured play.

While LA84 wanted to make sure they came off as solution-driven leaders, they knew that step one was to bring awareness that a crisis exists. Play Equity is more than just a problem, it is a true social justice issue.

LA Times Ad Series

The Solution

ATAK began by creating a series of advertisements for the LA Times leading up to the Summit. After listening to the executive team at the LA84 Foundation and understanding their vision for a crisis-focused advertisement, our concepts shined a spotlight on the sad realities children in underserved areas were facing. We went bold, with taglines like “P.E. is a Social Justice Issue” and “1 in 4 Poor Kids are Obese” to bring awareness. The LA84 Foundation’s President passed along to our creative team that a rep from the Times told her it was one of the most powerful ad campaigns she’d seen in the paper in her time there.

We built on the success of this new direction. We began working on new collateral – outdoor signage, street signs, and billboards! The campaign built the momentum necessary for the organization to feel confident in launching an institute on Play Equity in 2018.

Street Banners

Our work includes:

  • Conceptualization of elements of a new Brand identity
  • Content + Design
    • Print Collateral
      • LA Times Ad Series
      • Street Banners
      • Billboards
      • Outdoor Signage
      • Double-sided Postcard
      • Event signage
  • Digital Collateral
    • CEO powerpoint presentations
    • UX wireframes
    • Email Newsletter templates
    • Social Media graphics

Billboards

Outdoor Signage

Double-sided Postcard

Powerpoint for CEO

Email Newsletter templates

California Pizza Kitchen

Service Provided:

Magento Ecommerce Development

Ecommerce Product Photography

Social and Email Integration

Site Administration Training

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California Pizza Kitchen

The Situation

Since 1985, California Pizza Kitchen, a publicly owned company, has served innovative cuisine with a signature twist that’s seasonally and globally inspired, yet distinctly California. ATAK was hired in 2017 to develop the online, B2B and B2C eCommerce store for managers to buy and distribute branded company merchandise across all 250+ stores in 11 countries. In addition, ATAK built out a retail portion of the store so that customers can buy merchandise, and enjoy representing one of their favorite restaurants.

Home Page Design

The Solution

ATAK first created a new ecommerce website on Magento Community Edition, which launched in late 2016, for manager orders only. This site kept pricing hidden until Managerial users logged in with a unique user ID and password. Once logged in, wholesale customers would see special pricing and special checkout and shipping rules applicable to unique agreements between different stores and countries. In Q1 2017, ATAK opened up the retail side of the site so that retail customers could now come to the site and order single items at a time.

Product Page Design

Our work includes:

  • Designed and built a B2B and B2C ecommerce store with Magento Community Edition.
  • Executed ecommerce website in line with California Pizza Kitchen’s branding.
  • Customized wholesale ordering, pricing, and shipping for customer groups and tiers – store managers, and retail customers.
  • Provided professional ecommerce product photography.
  • Plugin updates and installation for security and SEO.

Product Detail Page Design

Cart Page Design

Login Page Design

University of California

Service Provided:

CUSTOM WEBSITE DESIGN

MAGENTO COMMUNITY EDITION DEVELOPMENT

CUSTOM B2B PRICING TIERS

ERP INTEGRATION

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University of California

The Situation

The Office of the President is the system wide headquarters of the University of California, managing its fiscal and business operations, and supporting the academic and research missions across its campuses, labs and medical centers. ATAK was hired in 2017 to develop the online, B2B eCommerce store for managers to buy and distribute uniquely branded merchandise across all departments throughout the entire UC system.

Home Page Design

The Solution

ATAK created a new ecommerce website on Magento Community Edition which launched in early 2017 for manager orders only. The site, at launch, kept pricing hidden until Managerial users logged in with a unique user ID and password. Once logged in, wholesale customers would see special pricing and special checkout rules applicable to unique agreements between different accounts.

Product Detail Page Design

Our work includes:

  • Designed and built a new website using Magento CE
  • Created special pricing for wholesale orders
  • Embedded social media and email newsletter subscription
  • Added Google Analytics tools as well as optimized titles and descriptions
  • CMS platform training
  • Integrated Magento with the UC back end order process system to eliminate double data entry across systems.

Cart Page Design

Checkout Page Design

Login Page Design

Magento Dashboard

Magento Dashboard

Anderson & Vreeland

Service Provided:

Content Strategy

Email Marketing

Search Engine Optimization

Graphic Design

Signage + Collateral

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Anderson & Vreeland

The Situation

Anderson & Vreeland is one of the leading flexographic printing distributors in the world. In May 2014, A&V was in search of a full service digital marketing agency to take over their content marketing, search engine optimization, and brand management.

Corporate Overview

The Solution

Anderson & Vreeland is a company with an eye on the future. Their team felt that the company’s marketing efforts were outdated and needed fresh eyes to come in and boost creative, measure and analyze campaign data, and provide a forward-thinking strategy that would assist both online and offline marketing efforts. Over the course of three years, we became a complete outsourced marketing department for the company, developing a new brand identity, executing integrated marketing campaigns, developing creative content, and streamlining a data-driven process that has increased both leads and conversions. Detailed work on the account includes:

Ad Design

Our Work Includes:

  • Created the Past, Present, and Future of Flexography Infographic for the company to debut at their biggest trade show of the year, Label Expo 2014.
  • Increased overall site traffic from 4,984 average monthly visits in May 2014 to 5,721 average monthly visits as of January 2017, with additionally targeted traffic and tracked conversions.
  • Transformed email template to responsive design to optimize for recipients viewing on mobile.
  • Integrated Salesforce into lead forms across the entire AV portfolio.
  • Created multiple presentation designs for sales teams, internal meetings, and trade show demonstrations.
  • Rebuilt their website into a mobile-responsive site on WordPress.
  • Redesigned the company’s trade show booth.
  • Partnered with 3M to launch a co-branded webinar series.
  • Conceptualized and designed a Brand Identity Kit for internal communications.
  • Developed video footage for trade show displays.
  • Oversee all external communications, including email, social media, and blog content.
  • Developed an integrated marketing campaign with OEM partners for LabelExpo 2016 that showcased how a retail label was developed for a local microbrewery. Worked with 3 OEM partners and Church Street Brewery to design a new label, showcase the label’s workflow through software + printers, and placed the label on actual beer bottles that were handed out at the trade show for prospective customers.
    See the case study: this campaign resulted in a 20% sales increase over past years.
  • Implemented marketing automation via Pardot.
  • Conceptualized and designed print ads to support ongoing and seasonal marketing campaigns.
  • Created the strategy and executed the launch of a new digital printing press with OEM partner Konica Minolta.
  • Re-designed all sales and print collateral.

Brand Book

Newspaper Ads Design

Home Page Design

Pre-Press Page Design

Wordpress Dashboard

Paragon Labs

Service Provided:

B2B Marketing Collateral

B2B Lead Generation

Website Design

Video Production

Photography

B2B Advertising

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Paragon Labs

The Situation

Paragon Laboratories is the manufacturer of dietary supplements. Located in Torrance, CA, the company focuses their efforts on quality. They have six different certifications and are triple-certified in three of them. Their QA + QC teams are made up of graduate chemists, microbiologists, and biochemists. Everything they do is done in great detail.

In January of 2018, Paragon came to ATAK looking to bring the same attention to quality from inside their operation to their branding and marketing efforts. Their trade show booth and materials were outdated, their print ads hadn’t been updated in 5 years, and their website needed a major overhaul.

The company needed a partner who could provide the visual and written communications that properly reflected their belief in quality.

Video

The Solution

ATAK began to help re-shape their brand identity with new colors, fonts, and a slightly revised logo. Afterwards, we updated their sales collateral to reflect the company’s new direction. A new trade booth, table cover, and portable backdrop were created for the Expo West 2018 spring show. Their salespeople were also ecstatic to have new one-sheeters for each of their product offerings – tablets, capsules, powders, and packaging – to showcase to prospects.

Our next hurdle was the company’s digital presence. We knew we wanted to build a site on WordPress that would integrate with their CRM. One element that needed to be added was a new video. ATAK produced a four-minute documentary short on Paragon that detailed the company’s value propositions, history, and capabilities.

With the new site developed and the video complete, we helped broker a move for Paragon to switch from the Salesforce CRM to the Hubspot Sales + Marketing hubs. We built out a creative offer, 7 Questions to Ask a Contract Manufacturer, and hosted it on different landing pages based on our campaign sources.

A new look in print, a new look digitally, and a commitment to online lead generation has Paragon representing their brand with a look and feel that matches the quality they have brought to the Contract Manufacturing industry for 45+ years.

Proven Process Ad

Our work includes:

  • Conceptualization of elements of a new Brand identity
  • Content + Design
    • Print Collateral
      • Trade Show Booth
      • Trade Show Portable Backdrop
      • One-Sheeters
      • Print Ads
      • EOS Proven Process graphic
    • Digital Collateral
      • Short Documentary Video
      • Creative Content Offer
      • Email Marketing
      • Digital Ads
  • Web Development
    • WordPress CMS
    • Hubspot Integration

Booth

Photography

One Sheets

Home Page Design

About Us Page Design

Rare Gourmet Meats

Service Provided:

CUSTOM ECOMMERCE WEBSITE DESIGN

WORDPRESS CMS DEVELOPMENT

WOO COMMERCE DEVELOPMENT

CUSTOM SHIPPING TOOLS WITH FEDEX

CONTENT / WRITING SERVICES

EMAIL CAMPAIGNS

PRINT/PACKAGING COLLATERAL

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Rare Gourmet Meats

The Situation

Based in Los Angeles, California, Rare Gourmet Meats is a boutique online butcher. The company was born from the belief that families and consumers should have access to the same quality meats that professional chefs serve in high-end restaurants.

To grow their business and best serve their current customers, founders Debbie Rocker and Shelly Youree needed a beautifully-branded custom website that would allow for online ordering and integrate with their precise overnight shipping process.

Home Page Design

The Solution

ATAK’s first step in delivering the beautiful website the founders desired was to create a brand that aligned with their mission of quality and showcased an aesthetic familiar to their upscale target audience.

After Rare’s brand identity development was complete, we built the initial site on the WordPress framework and began an integrated marketing campaign to current customers. With an increase in orders and site needs, we launched a robust ecommerce store via WooCommerce in Q1 of 2017.

Shop Page Design

Our work includes:

  • WordPress-based business website, a flexible platform that allows for updates and changes eCommerce Development and Customization in WooCommerce
  • Brand identity design that communicates Rare’s premium offering
  • Helped establish social media accounts
  • E-mail marketing campaigns
  • Print Collateral for a branded delivery experience
  • Online Ordering System
  • Custom shipping rules for different zip codes
  • CMS platform training

Product Page Design

Cart Page Design

About Us Page Design

Olivaceous

Service Provided:

NEW CUSTOM WEBSITE DESIGN

MAGENTO ECOMMERCE DEVELOPMENT

MAGENTO DEVELOPMENT

B2B PRICING TIERS

LOOKBOOK & EVENTS TOOLS

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Olivaceous

The Situation

A B2B wholesaler of women’s apparel, Olivaceous came to ATAK looking to develop an ecommerce store that would allow direct B2B (wholesale) sales for their buyers. With success in the space on an outdated platform and minimal focus on branding, the company knew they could improve online sales considerably if their wholesale clientele had a more appealing and streamlined purchasing process.

Because Olivaceous sells to other retailers, it was important for their website to sell items by case pack rather than singles. Further, if we could develop an innovative back end office that allowed collection and storage of specific contract information for each retailer, the user-friendliness of the site would lead to increased sales from current customers.

Homepage Design

The Solution

ATAK moved forward to a custom web design, with unique parallax tools, and then to front-end responsive HTML coding. Next, we installed the ecommerce cart/framework, Magento 2.0 Community Edition, which needed customization for a B2B user environment as outlined by Olivaceous.

For their marketplace, we modified Magento to allow only users who are approved to shop (their retail clientele) to see pricing. We further customized products (and details) so that items are ordered in packs (sets of 5 or 6 singles) instead of individual pieces.

Full Content Mangement System

Our work includes:

  • Complete custom website redesign
  • Integrated a Magento 2.0 Community Edition Content Management and E-Commerce system
  • Customized the store to be login only for B2B users. Products cannot be seen unless an approved user logs in
  • Customized user registration
  • Predictive Search Customizations
  • Custom B2B Product Import Development
  • Created a custom application/approval process within Magento
  • Created a custom invoice template for invoicing through the Magento system
  • Created a custom product configurator so Olivaceous can sell by Case Pack (sets of 5 or 6 singles)
  • Added a reorder tool so users can quickly order things they have ordered in the past
  • Integrated a WordPress Blog
  • Added a custom “Lookbook” tool so Olivaceous can create seasonal campaigns.
  • Created a custom “Events” page to showcase what tradeshows Olivaceous will be attending

B2B E-Commerce (Must Login to View Products)

Sales by Case Pack

Sales by Case Pack

Mobile Friendly Shopping

Custom Shows Page

Furniture of America

Service Provided:

3 WEBSITES

MULTISTORE MAGENTO WEBSITE ADMINISTRATION

WORDPRESS BLOG

CUSTOM PRODUCT IMPORT

CUSTOM PRODUCT VIEW TOOL FOR 360

REFER A FRIEND PROGRAM

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Furniture of America

The Situation

Furniture of America E-Commerce is a trusted partner and supplier to top E-Commerce retail websites. The organization has been recognized by the top shipping companies as having the most functional “Pick, Pack and Ship” process for furniture in the industry.

In late 2017, they came to ATAK Interactive looking to expand with 3 new B2C brands; Homes Inside & Out, miBasics, and Sun & Pine. The goal was to have all 3 websites work under one eCommerce framework so that all orders, customers, site content, etc. for all three sites would be managed in one place. These new websites added an additional revenue stream for B2C orders while simplifying inventory management across multiple business channels (several websites online + inventory warehouses).

A user-friendly layout was a key focus, but designing with scalability in mind was the greater design goal. These sites needed to maintain the integrity, quality assurance, and freshness of the brands while offering the company a foundational structure on which to build.

New Home Page for Homes Inside + Out

The Solution

ATAK approached this project systematically with a streamlined process that ensured we hit our deadlines for the launch of all three sites. As design would finished on one site, it would move to code and we could beginning designing the next. This efficiency helped us manage the large scale nature of the development in a way that consistently kept all parts moving forward.

Upon custom design and responsive html coding, ATAK installed and customized the cart/framework, Magento 2.0 Community Edition, and set up all requirements. Our comprehensive scope ensured we optimized the site with security features, lead generation tools, and conversion optimization measures. Additionally, we trained the Furniture of America team on how to manage their site content, fulfill orders, and oversee the operations of their store.

Additional customizations for this project included a custom shipping calculator, special order details capabilities within user accounts, a custom look book editor, and more.

New Home Page for miBasics

Our work includes:

  • Complete custom website redesign based on close consultation with the FOA team
  • Built on a Magento 2.0 Community Edition Content Management and E-Commerce system
  • Integrated a WordPress Blog
  • Created a custom product import
  • Added capability for 360 Degree Product Viewing
  • Created a custom shipping calculator for the product details page
  • Added a Refer a Friend program
  • Added a reorder tool so users can quickly order things they have ordered in the past
  • Optimized for search, including product and landing pages
  • Integrated 3rd party communication tools

New Home Page for Sun & Pine

Unique Category Page Design

Product List Page

Product Details Page with Shipping Calculator

Custom Checkout

I.T. MARS

Service Provided:

BRAND IDENTITY

ECOMMERCE WEBSITE DESIGN

MAGENTO DEVELOPMENT

B2B PRICING TIERS

NETSUITE INTEGRATION

AMAZON INTEGRATION

DIGITAL MARKETING / ADVERTISING

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I.T. MARS

The Situation

A B2B wholesaler of computer hardware and accessories came to ATAK looking to develop an ecommerce store that would allow for both B2B and direct B2C sales. With success in the space on an outdated platform with no branding whatsoever, the company, who came up with the new name “IT Mars” early in the collaboration, knew that they could replicate their previous marketing success and raise conversion rates considerably if they were selling on a UX-friendly store with a streamlined purchasing process.

It was important for the IT Mars website to integrate with several third-party tools via API tools, which included NetSuite. SellerActive, and Brokerbin. If we could develop an innovative brand with a distinct point-of-view and back it with an easy-to-use, easy-to-order store, this B2B operation could explode into a new frontier.

Home Page Design

The Solution

When we began, there was a name, IT Mars. But to develop a full brand identity, ATAK had to conceptualize and deliver a comprehensive Brand Book that would encompass style guide elements (logo, fonts, colors, typography), foundational definition elements (tagline, positioning statement, competitive advantages), and visual identity essentials (business cards, letterhead, and additional collateral).

With an understanding of “who we are,” IT Mars moved forward to a custom web design and then to front-end responsive HTML coding. Next we installed and customized the cart/framework, Magento 2.0 Community Edition.

Lastly, their were the more advanced and technical integrations: NetSuite (their ERP system for inventory), BrokerBin for their B2B marketplace, and SellerActive for advanced shipping solutions (they operate out of multiple international warehouses).

With a new brand and a new store, IT Mars unveiled itself to the world in the spring of 2018.

Shop Category Page Design

Our work includes:

  • Brand identity design
  • Complete custom website redesign based on close consultation with the ITMars.com team
  • Integrated a Magento 2.0 Community Edition Content Management and E-Commerce system
  • Added B2B users on top of B2C users who have different pricing and checkout rules
  • Created a custom invoice template for invoicing through the Magento system
  • Created a custom configurator so users can build an entire server
  • NetSuite ERP Integration for inventory sync/management across multiple sales channels
  • Added the ability for the administrator to set alternative part ID’s for units that have multiple SKU numbers
  • Created a Blind Ship capability for affiliates
  • Added a custom shipping calculator for users
  • Set Product Feeds to Google, Amazon, Ebay
  • Created a tool for users to set a ship date at a future date should they want items to ship later
  • Added a Refer a Friend program
  • Added a tool for them to sell items with different conditions (i.e. New, Used)
  • Added a reorder tool so users can quickly order things they have ordered in the past
  • Integrated a currency converter for international shoppers
  • BrokerBin Integration to their special B2B marketplace
  • SellerActive Integration for advanced shipping fulfillment

Shop Category Detail Page Design

Brands Page Design

Request a Quote Page Design

Dropdown Design

Create An Account Design

Jeffery Realty

Service Provided:

BRAND REFRESH

CUSTOM WEBSITE DESIGN

WORDPRESS CMS DEVELOPMENT

CUSTOM PROPERTY MANAGEMENT TOOL

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Jeffery Realty

Overview

In 2018, Steve Battista of Jeffrey Realty approached us to do a complete overhaul of their site. After a cursory look at their original website, we quickly saw that it was out-of-date, cluttered with old HTML, and not suited to their specific needs. Beyond that, they needed interactive tools that were not available in any out-of-the-box plugins, which means they needed a custom solution, tailored to their needs.

The Situation

From a coding standpoint, their code was dated and the website was not mobile-friendly, did not have a content management system, and was bogged down by patchwork HTML. Additionally, because of the way the site was originally built, Battista and his team were unable to make ad hoc adjustments to their website without frustrating code breaking. From a design and marketing standpoint, Jeffrey Realty’s website lacked cohesive branding, was not showcasing its clientele, did not feature any of their social media outlets, was littered with broken image links throughout, and had not been optimized for SEO.

To top it all off, Jeffrey Realty is a commercial real estate group, this means that the website required a set of robust interactive tools that would allow the site to collect and manage unique property information, allow users to filter and search dynamically by property type, and make downloadable forms and flyers available to users at precise moments during the sales cycle.

Home Page Design

The Solution

Time Frame: 100 days

ENGINEERING
After looking over a number of out-of-the box plugins, we decided that a custom approach would be the most ideal solution for Jeffrey Realty. A custom solution meant they would be able to build their website from the ground up and include all the tools they required. Also, it would set them ahead for a long time while as an out-of-the-box theme would make it easy for competitors to emulate them. Also, using a theme could have ultimately led to more time-consuming customizations, while still not providing them with exactly what they needed.

As we began to sketch out the framework for the new website, our priorities for the backend were for it to be 1.) extremely user-friendly so that anyone on staff could make ad hoc updates as needed, 2.) have a framework that was easy to find support for, and 3.) be really flexible because we wanted the Jeffrey Realty site to be able to grow and adapt in the future.

MARKETING
The new site now features interactive and user-friendly map tools, advanced search, a blog for their inbound and outbound marketing campaign needs, an updated team page, a custom customer property management tool, SEO optimization, prominently featured social media profiles, and a fresh build of WordPress.

From a design standpoint, we knew we needed to give Jeffery Realty a brand refresh. We did some competitor analysis and found which logos in the industry led to the most perceived consumer confidence. After this assessment, we cleaned up their existing logo, making it more modern and minimalistic while maintaining brand recognition.

Finally, we didn’t want to leave Battista and his team on their own once the site was completed. We created a series of custom training videos and documentation so that their team could be at the ready to make website updates when needed.

About Jeffery Realty Page Design

Our work includes:

  • Light logo refresh
  • Custom Website Design and Responsive HTML
  • WordPress Build Out for Easy Content Management
  • Logo Refresh
  • Custom Property Management Tool
  • Advanced Search Tool
  • Updated Team Page
  • Security and SEO plugin installation
  • Social Media and Newsletter Subscription Installation
  • Created WordPress training videos and website management documentation or the JR team.
  • Property Additions (ongoing maintenance)

Properties Page Design

Properties Detail Page Design

Our Team Page Design

Tennant Application Design

Custom Shows Page

Coin 1804

Service Provided:

MAGENTO ECOMMERCE WEBSITE DESIGN

WORDPRESS CMS INTEGRATION

CUSTOM STORE LOCATOR

SEARCH ENGINE OPTIMIZATION

ECOMMERCE EMAIL RESPONSE

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Coin 1804

The Situation

Coin 1804 is a complete lifestyle collection of ready-to-wear knits that sold wholesale to retailers across North America. Due to growing demand and competitive ecommerce fashion marketplace, Coin 1804 felt it was time to open a B2C ecommerce website to directly serve customers alongside their business-to-business wholesale.

Home Page Design

The Solution

ATAK created a new ecommerce website on Magento Community Edition which launched in late 2016 for wholesale orders only. The site kept pricing hidden until wholesale users logged in. Once logged in, wholesale customers will see special pricing and special checkout rules applicable to unique agreements between different accounts. Wholesale items were sold by case pack only, in sets of 5 or 6 at a time, and shipping and payment options were unique to each user.

In preparation for , ATAK created a custom product import sheet in order to deduct inventory at the correct levels for both single-item ecommerce and wholesale case orders. Coin 1804’s excellent photography was highlighted with an easy-to-update lookbook tool, so that they can update the website with their latest fashions without assistance.

In Q1 2017, ATAK opened up the retail side of the site, providing Coin with a multi-use ecommerce store that handles both the B2B and B2C side of their business.

Shop Category Page Design

Our work includes:

  • Design and development of a new, mobile-responsive Magento website.
  • Custom wholesale order pricing, customer options, and shipping options based on customer type.
  • Customized Magento inventory import for wholesale and retail stock management.
  • Unique rules and data collection options at checkout.
  • Custom and easy to manage model lookbook tool.
  • WordPress CMS integration into Magento admin panel for one-click login.
  • Automated wholesale and ecommerce order notification email messages for customer types.
  • Implemented store locator for retail customers.

Shop Category Detail Page Design

Store Location Page Design

Log In Page Design

PJ’s Coffee

Service Provided:

Social Media Strategy + Management

Content Strategy

Paid Advertising

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PJ’s Coffee

The Situation

In January 2010, the Exacta Group* was asked to take over the Facebook page and expand PJ’s Coffee’s social media presence.

*Note: ATAK Interactive acquired the Exacta Group and its clientele in 2014. CMO Austin LaRoche has personally led this account for over six years.

Our First Consumer Inspired Blend

The Solution

ATAK CMO Austin LaRoche and PJ’s Marketing Director Reid Nolte expanded PJ’s with ambitious social media management, growing their audience beyond Facebook, creating a Twitter account and years later, Instagram and Pinterest accounts. PJ’s is a popular coffee brand in the New Orleans market with a beloved following. It was imperative to our strategy to showcase the offline love the community has for the coffee brand on these new channels.

Our Second Consumer Inspired Blend

Our work includes:

  • Created a contest for consumers to create a new coffee blend. The winner of our initial contest in 2010 was Southern Wedding Cake, which is the second highest selling seasonal blend at PJ’s for five years straight.
  • Increased a 1,000 page Facebook base to over 45,000 fans.
  • Pivoted social media advertising spend through multiple Facebook updates to decrease our cost-per-like and increase our like-per-engagement numbers.
  • Facilitated a Pinterest contest for PJ’s users to submit recipes using a newly developed PJ’s product, their Iced Coffee Concentrate. The contest participants eventually became a part of a cookbook which was available for digital download.
  • Hosted a second Consumer Inspired Blend contest which led to the creation of another popular PJ’s Coffee blend, Chocolate Truffle.
  • Created the first PJ’s Twitter account and increased the account to over 4,500 followers
  • Created the first PJ’s Instagram account and increased it to over 2,000 followers
  • Host weekly Facebook giveaways that average over 500 entries

Smart Ad Buying

Highly Engaged Social Media Following

Creative Content

ACEBSA

Service Provided:

CUSTOM WEBSITE DESIGN

MAGENTO ECOMMERCE DEVELOPMENT

CUSTOM B2B PRICING TIERS

SEARCH ENGINE OPTIMIZATION

DIGITAL MARKETING / ADVERTISING

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ACEBSA

The Situation

All City Employees Benefit Service Association (ACEBSA) is a service that works to ensure that all employees of the city of Los Angeles receive great benefits and a high quality of life.

Part of that service is providing tickets to special events, such as sporting events and theater. They required a user-friendly ecommerce site that they could update themselves, and that would help motivate and inspire city employees to take advantage of the benefits offered to them. Previously, any updates made to the website had to be made by their web developers. We were asked to make the site more efficient for managers, but also for users as well.

The site had to have an approval process built in to identify those who were qualified to purchase the tickets, and also allow for easier uploading of tickets based on row and aisle seating.

We also needed to upgrade their digital marketing strategy to make it easier for their client pool to find them online.

Homepage Design

The Solution

We performed a custom website redesign using Magento. ACEBSA managers could now make updates to the site themselves, which streamlined the process.

Along with making updates much easier and more efficient for managers, the new site also had improved features for clients. New tools were developed for uploading tickets based on row and aisle, and a more efficient approval process to verify user qualifications for use of the site. The site has different access levels depending on user type.

We also took over all aspects of marketing, including SEO, social media, and digital content.

We created a “recap” video from Members’ Day at Universal studios to highlight the experience and benefits of being a member.

We also manage four social media accounts and produce blog posts to get members excited about certain events, and the strategy includes email marketing to better communicate special offers to members and create incentives.

About Us Page Design

Our work includes:

  • Complete custom website redesign
  • Integrated the Magento ecommerce framework
  • Customized the Content Management System for ease of use
  • Integrated a “members only” section that provided pricing and seating (after logging in)
  • Provided full-service digital marketing
  • Optimized the website for search
  • Integrated better tools to upload product based on row and aisle

Contact Us Page Design

Shop Detail Page Design

Login Popup Design

Back Office Advisory Desk

Service Provided:

CUSTOM DEVELOPMENT

SOFTWARE INTEGRATIONS

BRANDING

MARKETING

ANALYTICS SOLUTIONS

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Back Office Advisory Desk

Overview

Jayson Cohen first came to us with a request to build a new website for his business, Thrive Insurance, an insurance company that operated as both an agency and brokerage. He was unable to find any out-of-the-box systems that would help him and his team effectively manage all admin aspects of the business. He wanted ATAK to help him build a business management system for their insurance brokerage, one that could better manage the backend of their business: handle leads, get more organized, manage accounts, pull reports, and more. In the end, he also wanted a finished product, not just for his team’s usage, but also one that was a complete backend management system he could sell to other insurance agencies and brokerages. This complete backend management tool became known as Back Office Advisory.

The Situation

While there are a number of helpful back-end management tools for insurance companies, there isn’t one single solution that combines a robust number of features that help insurance professionals work more efficiently. Unable to find an out-of-the-box solution, Cohen originally tried to cobble together a number of products from different sites. The resulting site was clunky, impossible to customize, and, because he was having to pay for each of these various products a la carte, not at all cost effective. Also, his original solution did not have the power to be clonable, which meant that doing this for other like-minded businesses in the future would have been cost prohibitive.

Dashboard Page Design

The Solution

Time Frame: 1 year
When we started tackling this project, we quickly realized that instead of creating a system that could be used just by Thrive Insurance, we could make the whole system clonable so that it can be sold to other agencies. This means Cohen can resell and reuse this same model for other agencies as needed. Now, Thrive Insurance is just one of the agencies using the Back Office Advisory backend management tool. Now, the Back Office system can be customized to suit the exact needs of various insurance agencies and brokerages. Read on to find out how we did it.

ENGINEERING
The biggest problem that needed to be solved was finding a way to integrate all of the platforms into one. The old sites framework was built using InfusionSoft, Cohen was trying to stack more software onto it, making the site complicated and expensive. After analyzing this, we realized he would reduce his ongoing recurring costs if we built a new site from scratch; it was much more sustainable and would set him up for growth. If we were going to work off the site’s old code, we couldn’t customize as much as we’d want to, so starting with a clean build meant we had access to all the code and could bake in the exact features Cohen wanted. Also, since he’d be licensing this to various companies in the future, we made sure the dashboard was fully customizable to include features future agency clients needed.

We decided to build the new site on CodeIgniter, choosing it for it’s lightweight PHP framework, making it easy to extend and customize. First, we built a clean and functional dashboard for brokerages to use on a daily basis. The new dashboard is able to handle a large amount of data, allowing brokers to see a wide range of user information with just a click of a button. It also allows teams to set goals and chart progress so managers can have an eye on how their team is performing, individually and as a whole. There’s also a helpful calendar tool, synced both ways with Google calendar, which sends notifications and reminders about team member and client birthdays and anniversaries, to help create positive customer touch points. With a sleek internal messaging system, team members no longer have to switch back and forth between email and the dashboard, they have all means of communication streamlined into one place.

Within the dashboard, we built a number of helpful tools made specifically for insurance agents. We added a “Quick Quote” tool so prospective clients could fill out a service form so agents have all the information they need to pull a quote, at their fingertips. We also made an easy workflow, so agents and brokers can move customers down the funnel–from lead to client to policy holder–and easily update their policies. For the newsletter tool, we connected it with an updated Mailchimp API and loaded it with templates, so agents can send newsletters right from the dashboard, without having to go back to Mailchimp. Finally, we outfitted the dashboard with robust reporting tools so agents could quickly pull policy numbers that were pertinent to their clients.

MARKETING
We helped design the public Back Office Advisory page, adding lead generation and showcasing a mini-agent sub site. To date, ATAK has helped build four different websites for Cohen using the Back Office Advisory management tool. For each of these sites, we’ve helped design basic marketing assets.

Settings Design Page

Our work includes:

  • Redesigned and built new website
  • Added Advanced Search for a faster user experience (UX)
  • Developed a custom Business Management System (BMS) for managing “Prospects,” “Clients,” and “Policy” details
  • Developed a custom Content Management System (CMS) for general site updates such as webpage content, staff updates, and contact information.
  • Developed a custom Staff Management System to manage various agents and brokers.
  • Created/Digitized a Custom Reports section (which used to be a manual effort) of the BMS to grab specific data site administrators need to be able to pull..
  • Optimized site for search
  • Integrated newsletter signup tools via Mailchimp
  • Performed a complete data migration from old site to new site so as not to lose old records.
  • Created system training documentation and performed live training sessions for staff as needed

Login Page Design

Clients Page Design

Clients Details Page Design

Reports Page Design

Calendar Page Design

Go Campaign

Service Provided:

Non-Profit Website Design

WordPress CMS Customization

Custom Donation Integration

Site Administration Training

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Go Campaign

The Situation

GO Campaign improves the lives of vulnerable children around the world by partnering with local heroes to deliver local solutions. GO Campaign connects donors to high-impact grassroots projects aimed at changing lives and transforming communities, one child at a time. In 2016, GO contacted ATAK Interactive to build a new site with modern tools and a site organization that properly showcase the entirety of GO Campaign’s projects and capabilities.

Homepage Design

The Solution

ATAK Interactive recommended to build the new site on the WordPress framework. We helped the to strategize and implement the proper navigation and hierarchy for the homepage and sub-pages, ensuring none of the empowering work they accomplished would be difficult to find. We integrated a 3rd party system via eTapestry that connected an online donation portal with their database without forcing users to leave the gocampaign.org URL, maximizing visitor data.

Donate Page Design

Our work includes:

  • Website development based on a robust WordPress theme.
  • Integrating Blackbaud eTapestry into onsite forms for a seamless donation experience.
  • Content import, maintaining content and posts from Go Campaign’s previous website.
  • Custom theme administration panel for advanced management of site content types, including Local Heroes, Projects, and Leadership.
  • Plugin updates and installation for security and SEO.
  • Social Media and Newsletter subscription integration.
  • Created WordPress training videos and website managment documentation for Go Campaign’s team.

Local Heroes Page Design

Real Results Page Design

Leadership Page Design