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In: Search, Web Design

8 Important Procedures to Optimize Your Website for Search Engines

by Atak Interactive - Mar 24, 2014
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Search Engine Optimization (SEO) is one of the biggest issues in Internet marketing these days. Making your website search engine friendly is the way to become more visible and increase traffic by getting found on Google, Yahoo or Bing. Briefly, SEO is the tactics that web developers apply to websites to get higher rankings on search engines. When people search your business’ keywords it’s crucial to be on the 1st page of Google. If you don’t show up on the first page that means, inevitably, your competitors will. Beating the competition by SEO is totally free in that you don’t have to pay a dime to the platforms, but of course it’s quite complicated to setup so web developers handle that as a service. As search engine optimization and website marketing specialists, we at ATAK Interactive wanted to share some on page tactics to optimize your website. For further information about SEO please visit our blog:

http://www.atakinteractive.com/how-to-make-seo-friendly-ecommerce-website/

**One more important thing to be aware of is that “on site” search engine optimization tactics are for dealing with the end user and not just the search engine by itself. You are trying to attract human beings to your website, and the machines are the vehicles. Inevitably, it will be a person making the decision to click on your search listing.

Keyword Selection
First things first, inevitably the most important part of your “on page” (the actual changes done on your website to the code and text) SEO plan is to choose the relevant keywords and find the optimum amount to put in on what pages. Using excessive keyword placement will rank you lower (negative effect) or get you banned form search engines. This is because search engines are smart and want to penalize cheaters or people not playing as fairly as others. Never try to manipulate the system by using tons of keywords over and over to the point your text makes no sense. The key point is to provide relevant and useful content for your audience with the keywords in it. As a rule, your keywords should be between 3% or 5% of your general content. Another recommendation is to plan your onsite optimization as a whole project. Your sitemap, title tag, description tag, H1, breadcrumb, ATL tag, etc., are not separate from each other. All these attributes must work well with each other for a perfect on page optimization.

Page Titles
Page titles are the beginning of your SEO markup, and they have to be unique and include keywords. Every page on your website must have its own unique title. Search engines crawl into websites using your titles as a guide to rest of the content. Keeping them rich with targeted and relevant keywords is the best practice to become a search engine friendly website. When writing titles, please try to think about your audience and your business and then be creative and put some keywords that they might type in search engines. As an example; instead of “Learn Chinese” as a keyword phrase use “How to speak Chinese Easily” or Chinese for Kids” or whatever your audience or business offer. Use those keywords effectively in your title.  Remember that your audience does not know your business as well as you do, so use general and laymen terms in your search phrases.

Create a page title between 4 and 12 words as a guideline, not a rule. Each search engine has different minimum and maximum values for the title tag. Try not to exceed 63 characters to avoid truncation. Always use your keyword(s) in the title and aim for a keyword density of 20-35%. Example: Your keyword is "sticks". Your title could be: "Buy Sticks at ATAK Widgets Company" and since we used sticks twice within 6 words the density is 33%. This may not always be possible if you are targeting more than one keyword. Simply aim to make certain your title is highly descriptive of your page while making sure to not dilute the effectiveness of your keyword by adding too many other words. Do not use just the Company Name if the company name does not have a keyword. Think "keywords" when writing the title. Try to put your keywords as close to the beginning as possible.

Meta Descriptions
Meta descriptions are regularly forgotten by website owners. It is effective to write some description about your page (each page), which should include some keywords as well. These are used within the search results when your page listed. This serves as the additional explanation text that typically displays the Url in a search result. Meta descriptions are very helpful for your content as well. So again, using the “Speak Chinese” example; an effective Meta tag would be include something like this: “This easy Chinese Speaking set or CD is possibly the most effective and money saving language set ever. Using some keywords like these is going to boost your ranking in search engines.”

Your total description should be approximately 150 characters and you should use complete sentences. Some search engines may support more keywords when indexing a page, but they also may only display a smaller quantity of characters. Use at least one of your keywords near the beginning of the description and using 12 to 24 words total (and not exceeding the character limit) seems to be a good range for most search engines. Do not use the same description for all pages.

Meta Keywords
For every page on your website you should define a set of keywords in the form of meta tags. Same with the steps above, these keywords should be relevant and hit your target audience’s search criteria. If you are using WordPress as a content management system platform, then there is a tool that will allow you to write all your page titles, Meta descriptions or meta tags under every post or page. This plug in is called “All in one SEO Pack” and very effective to do your search engine optimization while creating your website or adding new content to your website.

List keywords in relevance of importance and separate each keyword or phrase with a comma. You should limit your list to 10-20 keywords according to most studies but there really is no limit. You can include misspellings to be clever and different variations of spelling if you feel users may often misspell a keyword you are targeting. Include action words like buy, shop, find, and purchase or words related to your industry.

URL
As we mentioned above, search engines are crawling into websites to find the most relevant website for the user based on their search term. If your website has a search engine friendly URL, that’s perfect (i.e. if you sell dog food a good url would be dogfooddepot.com). If not, you may have an initial challenge, against your competition, to be found by search engines. Also, for dynamic websites where you often see numbers and random letters in the urls, those need to be corrected to include relevant keywords in your URLs. For blog posts, instead of xxx.com/subcategory/2343222/article589 do it like site.com/portfolio/seoclients/keyword. The second one is much better at getting crawled and recognized by search engines.

Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections and paragraphs to make it easier for people to read and follow. These sections can be given headings called H1, H2,H3, H4…n tags are used. Generally H1 tags are reserved for your main page title, with following headings (just like the ones we use throughout this post) being issued H2, H3, etc. Search engines use these body tags to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

SEO for Pictures
It is always good to put more pictures on your website, as this will usually help you keep users engaged on your pages, but search engines cannot see pictures unless they are properly tagged. Make sure you spend the time to assign Alt tags to your images so they can be given a search value by the search engines. Apply the same “title” tactics to your images, google can find you more relevant and will additionally show your images on google images for those using that tool to search.

Internal Linking
Internal linking is where you link text on one page of your website to other pages. We recommend you do this on every page. Internal linking is crucial for your website in 2 ways. First, your visitors can navigate your website easily and find their own way to relevant and important information. Secondly, it ensures that search engines can crawl your site easier and find important content and how it may relate to the user/searcher.

In conclusion, we provided you 8 effective and easy tactics to improve your on page SEO. Of course, applying all these into your website will take some time and effort but it is something that you should do. The biggest key is to use all of these tactics together, not separately. If every part of the process is worked on diligently, you will see a significant improvement in your display rankings for your key terms. As search engine optimization and website marketing specialists, we at ATAK Interactive want to teach you about on page SEO tactics that can be very useful and helpful for your website to get a higher rank on search engines. Don’t forget, higher ranking means more visitors, more visitors mean more business. We as ATAK Interactive always provide our clients the best practices for their SEO and guarantee higher rankings for their websites. If you are interested in your website listing on the 1st page of Google, then give us a CALL: 1-855-472-1892 or visit our website: http://www.atakinteractive.com

References

http://onlineincometeacher.com/traffic/on-page-seo-techniques/

http://searchenginewatch.com/article/2101314/Successful-SEO-Tactics-On-Site-Optimization

 

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