As SEO and eCommerce specialists, we at ATAK Interactive want to share our thoughts on flat design and its benefits for website design going into 2014. First of all, flat design is a web and application interface design strategy aimed to create simple, usable interfaces that are both aesthetically attractive and easy to use, regardless of where the app or page is displayed. Flat design can have a huge impact on site performance and user experience. Website designers and owners should be aware of the changes to provide more convenient website experience for their customers or readers, no matter what device they are using.
Why Flat Design Is A Trend For 2014?
The Internet is on the move, as always. Smartphone usage is dramatically increasing every day and more than half of all adult Americans have a smartphone. Explosion of mobile Internet and application use has reinforced the importance a few design considerations one must work though:
- Fast Loading Pages
- Interfaces that both look good and work well on a myriad of screens.
- Understandable Navigation
Grid Layout and “Responsivity”
Grid layouts are a staple of interface design. In the context of the flat design, the grid is used to organize data and convey meaning.
Absence of ‘Trickery’
The ultimate goal to have a flat design is to avoid extreme gradients, drop shadows, bevels and similar visual “trickery.” Your goal should be to create a nuanced design that is attractive and functional without wasting pixels or kb’s.
Using solid colors are crucial to create contrast between sections or features, provide visual borders, or even convey information. For example, weather apps are using different background colors for different types of temperature or weather changes. For example, if it’s cold that day they use blue, or if it’s hot they use it orange. This type of color setting is going to help your website grab attention and create a longer visit times on your website.
In terms of typography, flat design often embraces a greater number of fonts into a single design and includes bold, retro, or otherwise interesting fonts as well as varied font size and weight. Typography should help to communicate the content and features legibly, while adding to the design’s beauty.
The Benefits of Flat Design
From an SEO perspective, search engines reward fast websites with higher rankings. Flat design helps load time due to better image sizing and smarter approach. Further, we see the new app-like icons working together in a proper flat design layout improved the user’s general experience as they find this approach familiar to other modern apps. Thus, flat design will help your website not only gain traffic, but then ultimately generate more conversations. Instead of admiring the fancy graphics and flash animation, your readers will engulf themselves in your great content.
In conclusion, flat design provides an enjoyable and enriching experience for your reader/user, and leads to more time spent reading your content. It’s emphasis on white space, simple buttons and clear typography has the potential to let products and services shine, with fewer distractions to get in a customer’s way. For eCommerce website merchants, it’s crucial to have a fresh, easy to use, and clean website to keep your customers on your page as much as you can.