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In: Ecommerce, Web Design

Magento is ATAK Interactive’s Preferred Ecommerce Platform.

by Atak Interactive - Apr 14, 2013
magento

In today's expanding ecommerce world, it's not surprising that platforms are becoming more advanced and providing better options for their users to connect with their customers more efficiently. But with these new advances comes more complexity - and for this reason, ATAK Interactive, Inc. most often uses the Magento ecommerce platform. Not only does it have high functionality within all of its features, it's easily pliable to whatever you envision your ecommerce website accomplishing. So here's some information on this highly-recommended platform ATAK Interactive recommends.

WHAT MAGENTO ECOMMERCE IS

Magento is a full-service ecommerce platform that serves over 150,000 websites using its scalable technology, resources, support, and module services. From small businesses like an online bakeshop, to innovative upstarts like Warby Parker and huge brands like Nike, Magento can adapt to various sizes, needs, and budgets.

The company’s web application was originally developed with input from the open source community, and is designed for maximum user control, customization, and ease. The majority of their customer base - midsized businesses - can start using Magento eCommerce without installing any software on their computers or worrying about hosting and servers. Additionally, Magento Inc. has partnerships with eBay Marketplaces, PayPal, Authorize.net, and others offering third-party extensions to customers.

HOW DOES MAGENTO ECOMMERCE WORK?

Magento was built on the open source Zend Framework, a software framework that was created for developing dynamic websites and web applications. All of Magento’s products use a specific set of coding practices to achieve their signature versatility and end user control. The first is Magento’s own model-view-controller (MVC) design. MVC is a term for the software and web application structures that mediate the user’s interaction with source code and data. In other words, it is the architecture of the user interface. Magento uses a configuration-based MVC as opposed to the more common convention-based MVC, making it easier for customers to manipulate the display of their own, unique web store.

Magento products also use object-oriented programming (OOP). This means that instead of basing their program on discrete data or a list of tasks to be performed, it is based on “objects.” An “object” is a grouping of data and its function, or behavior. For example, in a web store, one “object” might be the buyer. Each buyer comes with a unique grouping of data, such as a name, address, and credit card number. They also come with variable behaviors, like browsing, adding items to the cart, and entering coupon codes. By bundling all of that information into an “object,” retailers can see how individual buyers interact with various features on their site, which is better than wading through vast amounts of disconnected data. It also allows customers to run multiple web stores while keeping all their sales data in one place.

THE BENEFITS OF MAGENTO

While Magento is "user-friendly", it's mostly user-friendly with skilled programmers, which is why ATAK's programmers utilize it so frequently. But some of the most common features that Magento Ecommerce users can benefit from include coupons that can have set terms like time periods and restrictions, advanced customer analytics so you can see where you might be losing business, and SEO features that will help improve your presence on the web  without you needing to do anything.

Plus, Magento Ecommerce also has an endless array of inventory management features and nearly 100 payment gateways and integrations you can choose from. So no matter what your business is, Magento will without a doubt be able to give you what you envision for your online store.

THE BOTTOM LINE

Because of all of these features that Magento Ecommerce offers, ATAK finds it to be the perfect starting point to any ecommerce website. In fact, ATAK uses the software program to build most of its clients' sites since its flexibility and options can match anything a customer is looking for from an ecommerce standpoint. If you're thinking about adding a new ecommerce solution or improving your existing one, Magento Ecommerce is definitely the way to go - and ATAK's programmers can help you get there.

ABOUT THE AUTHOR

The team at ATAK Interactive is accountable, tenacious, agile, and kind. See what it's like to work with a digital marketing agency that takes your success seriously.

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