In: Ecommerce, Search, Web Design

5 Ways To Optimize Images for Better Search Results

May 09, 2014

Today, achieving high results on Google’s organic search is intensely competitive because nearly every website owner knows about search engine optimizationseo (SEO), even just a little, and in one way or another takes effort to put their best foot forward. The web is now stuffed with content and engines are well tuned in how to decide what and who is relevant for what term or terms.

One area ATAK Interactive finds many developers and website managers neglect, believe it or not, is image optimization. Images not only help tell the story on any website, but images can and must be optimized correctly so to (1) further benefit your search engine results because load time and appropriate tagging plays a factor, and to (2) open new, “image only” search and social channels such as Pinterest. As SEO and website marketing specialists, we at ATAK Interactive we want to share some beneficial tips with you in terms of how to optimize your images on your website yourself. We are always here to help you out with your online presence and SEO. To learn more about ATAK Interactive please take a look at our website: www.atakinteractive.com

Tip #1 Find the Right Images and they Will be Shared
Finding the right image will definitely have a positive impact on your article or website page. Editorial photos always tell a story best, no matter how good the design or font style is around the image. Images add another dimension to your page which will eventually help your SEO and encourage people to share your content. Here are some of the websites you can find images for content.

*don’t forget to get proper licensing rules from the places you use images.

  • Flickr (Free images)
  • Stock.xchng (Royalty free stock images)
  • iStock Photo (ATAK Interactive’s favorite)
  • Getty Images (Premium images)

Tip #2 Alt Text
When a person sees a picture online they immediately understand what the image is and what it is there for, but search engine spiders don’t and can’t see images. In order to solve this problem we help search engine spiders by giving the image a description, or an Alt tag. Image alt text is basically the definition of the picture that search engines can read and understand. It is important to remember to add alt text to all of your pictures on your website, even in blog posts, and they add SEO value by associating keywords with images and can really help in a Google web search.

Tip #3 File Size
First, Google uses page load time as a factor in their SEO ranking system and Amazon’s research shows that if their pages slow by 1 second they lose 1.6 billion dollars annually. The length of time a web page takes to load takes a toll on users, but is also an important factor in a search engines ranking of a website. Fast loading pages do matter when aiming for higher rankings on Google and images often are a huge part of the problem. We do not recommend you to decrease the quality of the image to the point where it loses focus or distorts, but one can optimize images for web, at 72dpi, to most reasonable levels. With free tools like Picnik or Image Optimizer, one can easily set the size of a picture perfectly for a search engine to index. A general rule ATAK Interactive tries to stick to is no more than 70kb per image.

Tip #4 Image Captions
An image can be interpreted in many ways. Include captions, in plain English, on your images where possible in order to make sure your intended impression of the image comes across. If you fail to use image captions on your pictures then you might mislead your readers. Make sure your brand message is clear to reduce bounce rates. The bounce rate is if someone searches for a term, then clicks on your page, and then immediately goes back to the search without spending 5 seconds on your page, meaning your website was not the one they were looking for. If you have a high bounce rate Google will rank you lower in the search engine results. Putting the right captions on your pictures (search friendly captions) is going to inform your visitors about your website’s content and your intended message. This will help to make sure the people who come to your website, even via an image search, wanted to be there and will convert into sales.

Tip #5 Don’t Keyword Stuff
Some SEO specialists use practices for SEO that are called “Black Hat”. This is the process of trying to figure out ways to fool Google into giving a better search result then the website has earned. This way they think they can beat (cheat) Google and get higher rankings than they deserve. Google is not a stupid company and has figured this out. To everyone who thought they could try and trick google, they are now being heavily penalized and have lost the rankings. Please do not apply these strategies to your SEO campaign or don’t let anybody who does work on your site use these practices. Google is able to look at what you are doing and can ban your site from Google search results, all results. Always remember, provide relevant, fresh content and try to keep your picture definitions short and simple to understand.

In conclusion, as ATAK Interactive, we are always here to help you out with your SEO campaign. Please do yourself a favor and take a few minutes to call us at 1-855-472-1892. We will discuss your marketing campaigns and talk about service we offer, which we know will lead to more conversions and a profitable return on your investment. To learn more start at our home page: www.atakinteractive.com.

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