At ATAK, we have a lot of clients who are brand new to social media, and we do like to write about that topic. But, there’s another dimension that gets missed a lot and makes business owners quite nervous: when you find yourself in a situation where you’re managing a company’s social media, as well as your own personal accounts.
There are a variety of ways that your personal account can get you into professional social media management trouble. I want to be clear that this post isn’t necessarily about what you should post on your own personal social media accounts, though you should always try to be smart about that. Instead, I want to talk about the issues that social media managers can run into when their personal posting bleeds into company and professional posting.
The days of staying off social media at work, in most jobs, are long past – especially when employee engagement and networking extend to social media spaces, and authentic communication for many companies involves employees being active and representational on social media platforms, especially Twitter.
There are a few strategies you can adopt to add security to company accounts and avoid mixing up accounts and posting blunders.
1. Separate your apps.
When you’re managing business accounts on a device that’s also logged in to your personal account, give yourself the buffer of keeping your business and personal accounts logged into different apps, such as Mac for Twitter and Tweetdeck.
Bonus Tip: Change the Look!
When you load your accounts into different apps, use the theme features to give them totally difference color schemes. This gives you an extra visual signal to help you separate your accounts.
2. Add Send Confirmation to Your Accounts
Many standalone apps allow you to add send confirmation to your posts. Tweetdeck allows you to add a checkbox to your professional account. When you add this to an account, you have to click “Ready to Tweet?” in order to send your message.
3. Use Team Account Management
This is the most time consuming option, but if your business tweets about a sensitive topic, it may be worth the time and effort to delegate everyone who posts on your business twitter account as team members and use an app that manages permissions to ensure that nothing slips through the cracks.
When using account management, all tweets and messages go through message approval before they can actually be posted. This is the most restrictive option, but it’s also the one that’s most likely to stop messages from slipping through by accident.
4. Always, Always Double Check.
Taking the extra second to check your tweets were posted to the right account can save a lot of headaches. There are safeguards and processes, but sometimes it’s all going to slip your mind. Every time you hit Send or Schedule, double check that your post went to the right account, with the right link, and that there aren’t any spelling errors.
Twitter has a Delete feature for a reason! You can find it by clicking the menu options available on Twitter’s website as well as any Twitter apps that you may be using.
If you spend a lot of time on social media, you will make mistakes! There’s no way to 100% avoid it. It’s important to be careful, and take your role as social media manager seriously. Have a process where you separate your social media presences and be mindful of the ways that you can manage your processes to improve security and avoid making too many errors.