Social media provides us a wide variety of new and exciting ways to share our business online. Sharing data between people is dramatically increasing online, every day, as those willing to share, and there are many, love to show people what they like. At the end of the day, those in the ecommerce game must focus some time creating a game plan as to how their will be shared by people, but that those shares are effective enough to reach an end goal which is to reach buying customers.
From an ecommerce website point of view, brand and sales managers are always looking to reach higher sales goals Simple “sharing” won’t cut it, as sales are what show real performance.
Below you will 10 steps ATAK Interactive recommends for optimizing social media profiles if you sell products online.
1. Create Interesting Content
Google’s algorithm made blogging very important as we explained in the ATAK Interactive Blog last week: http://www.atakinteractive.com/why-does-a-blog-help-for-seo/. The main reason constantly blog is to create more and more “searchable” but also relevant content without changing your general website information. Google favors websites that are updated frequently with relevant content and ATAK Interactive believes a blog is the first important piece to being “social” online.
2. Curate Content
Your content doesn’t have to be originally form your website. Another good way is to share or retweet some content that backs your products up in another place. This is called the practice of sourcing third-party information that you share with your networks to give credibility from outside sources. Some platforms just have been developed for this purpose. For example, RebelMouse, Scoop.it or Meddle. You can do this on your own, however, and we find this works because some people need more than one authority to persuade them before they make a purchase.
3. Get Data
One key piece of information you will find useful is to know where your site visitors are sharing your products and pages on your website. Without this you won’t be able to hit any target. A quick tip to ease you in this research is to use software like “ShareThis” or “AddThis.” They provide the useful analytics for you to find your visitors preferences about sharing your product. This data is invaluable for an ecommerce website. You can also use Google Analytics tracking systems. A main goal is to figure it out which platform is taking your traffic and get into that specific platform. As an ecommerce website owner you don’t want 30 sharing buttons on your product pages. So hit the bull’s eye by getting data.
4. Set Up Facebook and Twitter Profiles, A No Brainer!
Obviously Facebook and Twitter are the biggest 2 guns on social media. Getting into those platforms are inevitable for your ecommerce website. Social media is your distribution channel for your content.
5. Beyond Facebook and Twitter
Like we mentioned in the previous steps, Facebook is the biggest outlet but don’t limit your thinking with it. Pinterest, YouTube, Instagram, Google+, Vine and even some other small platforms are a great way to get shared as well. The networks shared on often depends on your product and where your site visitors share your products. The larger your footprints in social media the better your chances to increase awareness and sales.
6. Find Unique Places for Your Sharing Buttons
Instead of using a generic sharing widget in the same place across your entire website, try to make the experience a little unique from page to page. For example, when your customer reviews a product give them a simple way to share that review with their friends on Facebook or on other platforms. Some other good tactics would be the thank you page after the purchase or sale confirmation email. Be as much creative as you can in this step.
7. Interact With Fans, Be In the Conversation
Responding to customers within the 24 hours or less is what we suggest. To keep the engagement hot with your fans, share in the conversation even if the post is good or bad and compliment on those who like or share your content. Posting or updating your social media profile several times a day is crucial but over posting will be annoying so keep posts to reasonable levels. Otherwise you will see people will chose to stop to follow your pages.
8. Add Exclusivity
This step is very important for ecommerce websites. Giving your followers a good and effective call to action will increase your sales. Give them coupons, discounts, or special offers if they follow you on social media.
9. Don’t Be On “Selling Mode” Constantly
Creating posts just about selling is not going to help your relationship with your follower, obviously. In fact, posts like this will be annoying for them. People need more from social media compared to annoying sales pitches on TV. Telling stories, stats, news about your business or industry will be an effective way to increase traffic and eventually sales, without being an annoying voice.
10. The Importance of Mobile
In today’s technology, almost 75% of Facebook and 6%0 of Twitter users have a tablet or smart phone, or both. Ignoring mobile app based platforms like Vine, Instagram, or Snapchat is not a clever idea these days.
In conclusion, you don’t have to do all these steps, initially. Create your content and syndicate with your target social media platforms by using social media management applications like Hootesuite. When you improve your current profile add more and more, but only those that fit your business.