Social media marketing is an affordable and effective way of advertising your business to prospective clients. All you have to do is find those who might be interested in your products or services and add them to your network. What better way of building a huge network of potential clients. However, if your social media following isn't growing as fast as you would like, maybe it’s because something is missing from your social media profile.
Here ATAK Interactive, a Los Angeles SEO company suggest what every social media page should have:
Get a Widget
One great tool to use is a widget that can be added to any online published blog post or article. Simply add this online tool to your web articles and blog posts and if your readers enjoy reading your post, they can link it to their own web page. When their site visitors see their page and click on to the link where your content exists, this is how more visitors start to trickle in to your site. Many businesses have gained a following of hundreds of new visitors just by adding widgets to their websites.
'Completely' Fill Out Your Social Media Profile
Many social media users fail to fill out their profile to its entirety. Remember, if you want to gain more followers, you have to make your profile interesting. Simply placing the product or service you're promoting is not enough. People want to know more about you 'the person' first then more about your business. First impressions count, especially when it comes to social media advertising. If you don't immediately capture the attention of your audience, they will get bored and leave your page.
Add Your Bio
When some people sign up for social media sites they become so anxious to post new content that they neglect posting a complete bio. You don't have to post your entire professional resume; at least post detailed information about yourself. It doesn't hurt to post a little info about your personal life as well. For example, you can post something about your hobbies or what you like to do when you're not at work. If you like camping and hiking with your family, mention that on your profile page. You’d be surprise how many people will be interested in hearing about what you do when you’re offline. Don’t forget, the bio section of a social media page is usually the first page that people read. Make sure you include either a photo or a company logo to your profile page.
Other Important Things to Add to Your Profile...
Make sure you include your location. This will help people to easily locate you. To increase traffic to your official website(s) make sure you include relevant links. If you want to really impress your social media fans, add videos of your business to your website.
Although it is highly suggested to post personal information about yourself, don't reveal too much information. Posting last Friday's happy hour photos is not a good idea. You want to present professionalism on your social media site(s) …you don’t want to be viewed as a party animal.
Building your social media profile will help you to build credibility among your followers and it shows that you are an expert on what you're trying to promote.