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In: Ecommerce, Search, Social

The Power of Photography

by Atak Interactive - Oct 20, 2014
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No customer wants to see boring clip art or outdated images on your website.  Much like having outdated hours, logos, and contact info, outdated pictures or no pictures are a big website and social media no-no.  By having fresh and powerful images of your company, brand, or product, you can excite customers and explain your purpose without unnecessary words.

Evoke Positive Emotions
Having powerful professional images on your website can evoke many positive responses from your customers and provide a clearer understanding of what your company does without words.  While SEO language can do wonders for search recognition, placing keywords on your images can also help your website be found in other areas.

Increase Social Engagement
Social media posts with images on Facebook receive on average a 93% engagement rate.  Facebook isn’t the only place where pictures are king.

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On Twitter, posts with images get on average 35% more retweets, and in a world of 140 characters that’s important.

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Share Honest Products
An eCommerce business’ best friend is a photographer (well, minus their web developer.)  Since customers can’t physically touch the products or see their relative size, an honest product picture is their gateway to the product.

*TIP: Proper lighting and a clean background help make products stand out and be the focus of the image.

Create Customer Trust
While you want your products to look their best in each image, it’s also very important to show the product honestly with little to no retouching.  Nothing is worse than when your customer’s expectations are let down because their expectations weren't managed correctly.

Make Your Own
If you can’t afford professional quality images every day, use websites like Canva and Piktochart to boost your graphic skills. They have hundreds of free images and pre-made graphics that you can alter to make your own.  Canva even has graphic design tutorials which can help you learn how to make graphics on your own.

Hire a Professional
We’ve worked with many photographers here at ATAK, and would like to introduce you to a couple who get our stamp of approval!  Recently we’ve had the pleasure to work with Burcin Cebi, a West LA based photographer.  He specializes in product photography, high-end fashion, and professional headshots.  Burcin is the reason our new company headshots look so amazing!  We also enjoy working with Tarzana-based photographer, Kathleen Lantos of Kathleen Lantos Photography. Kathleen specializes in portraits, headshots, commercial photography and videography.  Kathleen is a good friend of ATAK and is always a pleasure to work with.

ABOUT THE AUTHOR

The team at ATAK Interactive is accountable, tenacious, agile, and kind. See what it's like to work with a digital marketing agency that takes your success seriously.

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