Ten Characteristics of Great Designers
Experience: Find out how long your developer or agency have been in business, as well as what types of projects they have worked on in the past. Are they familiar with your ecommerce platform? Have they worked with companies similar to yours in the past? While you may not want to hire a designer currently working for your biggest competitor, hiring someone with experience in your product category means they will already have an understanding of the design challenges you may be facing, as well as any back end systems and legal requirements that you must adhere to. Development Skillset: Although this may be harder to hone in on, ask your developer or agency about their skill set and their outlook on best practices. The right developer for you should be familiar with the platform your website is going to be built on, be able to customize the code in any applications or systems that you are using (if they are open source) and prioritize user experience and usability. This is where hiring an agency can come in handy – having multiple staff on hand means there is a greater overall level of experience in the company, improving the problem solving, quality control, and development capabilities of who you hire. Website Portfolio: A company's work will most often speak for itself. Decide if you like their website design portfolio. A design portfolio will show you what styles a website company can deliver and what type of features to expect in the website they build you. When you look at a website design portfolio, you can build a list of questions that may lead to a better design for you. If you see something you really like in one of their designs, you can point out what you like about it, what you want, and what you do not want. Los Angeles or nearby. Education: Many designers and developers are self-trained, learning through a mixture of “learning on the job” and certificate courses. A degree is not a requirement, as nothing speaks for itself like a good website design portfolio, but a degree in a related field does add credibility. Degrees in Marketing, Graphic Design, Business (with emphasis in e-business), Communication, Programming, and related fields are additional assets. Often, when an agency is hired, they will have people with various degrees. Many eyes on your projects from diverse backgrounds may help better user experiences for all personality types. Personality: Do you like their attitude, their tone, and the way they dress and present themselves when in your company? Make sure you feel comfortable with the person you choose because you will most likely work with them for a long time. Websites need updates and website trends change. You will want a developer or company who will communicate with you about all of the things you can or should be doing with your website. Again, do you like the people you are about to hire? At ATAK, we like to work with people whose company and businesses we enjoy. If you share that outlook, get in touch.