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In: Ecommerce, Search, Web Design

What Pages Should Ecommerce Website Have?

by Atak Interactive - Feb 06, 2010

Every business owner's E commerce website must have certain standard pages to boost the online business. This is what the E commerce solutions agency in Los Angels feels strongly. ATAK Interactive is a Los Angeles web design company. David Ephraim, CFO and Ecommerce web design strategist at ATAK Interactive says "ecommerce web design should be treated much like a brick and mortar retail store. Customers have expectations and don't want to have to ask someone how to get what they want."

"If a business is building an ecommerce web site, owners and managers should follow an industry standard when it comes to ecommerce page design and ecommerce programming," says Ephraim. "Customers, just like in retail stores, expect detailed customer service, in depth company information, and now a little more in terms of resource, links, testimonials, and frequently asked questions," explains Ephraim. In short, he insists an ecommerce web site owner not to give any reason to the user to leave their web site.

ATAK Interactive's ecommerce website design page is like a ‘pick and choose' list, where customers can go through the entire list and select any of the elements that are missing on their web site but would like to have them uploaded. Once the list is finalized, business owners can create page content around it. Below is the list:

General Store Pages
Home
About
News/Press
Services
Resources/Links
FAQ
Testimonials
Locations
Contact Us
Customer Service Pages
Privacy Policy
Return Policy
Terms and Conditions
Shipping and Returns
Site Map
Cart Pages/Section
Category Page (includes sale/hot deals/clearance)
Products Page (includes prod reviews)
Account Login
My Account
Checkout
Order Status/Track My Order
Newsletter Signup
Extra Pages to Consider
Articles
Glossary
Blog
Price Match Guarantee
Gift Center
Gift Registry
Gift Certificates/Cards
Coupons
Partners
RMA RequestJobs/Careers
Help and Info
Video Center
Site Security
RSS Feeds
Gear Guides
Affiliate Program
Checklists

The above mentioned pages are not necessarily compulsory. According to Ephraim, "One can combine pages to minimize page count or remove pages that do not make sense altogether. Every business is  little different and there are many ecommerce sales models. The important part is that users can easily find any of this information and confidently make a secure purchase."

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