7 Ways Pinterest Boosts Your E-commerce Website
Pinterest has paved its way to become the number one social media platform to showcase products for e-commerce websites. Its image-based platform has made it easy for e-commerce websites to show their products in another space without the cost of other marketing techniques.
Here are 7 ways Pinterest boosts your e-commerce website:
1. It’s Where Users Go To Buy
Pinterest is leading the social sphere in connecting with customers who are ready to make a purchase. It’s estimated by Invesp that 50% of Pinterest users create Pinboards specifically for a purchase decision. Furthermore, according to Javelin Strategy & Research, the average Pinterest user has a $123.50 average order value. This is 126% more than Facebook’s $54.64 average order value!
2. Quality Images = Quality Conversions
As mentioned in our Why Pinterest blog post, Pinterest is an image-based social platform. Images stimulate consumer emotions and a desire to buy. In order to optimize your e-commerce business on Pinterest, it is essential to have high quality images of your products pins. Better images help your digital reputation and gets more repins. It may sound selfish of Pinterest, but outer beauty counts.
INSIDER TIP: The ideal Pinterest image is 736 pixels wide by any length.
3. Creates Backlinks
Each pin creates a backlink to your e-commerce site. When you create a pin you create a backlink to the source page. In addition, each time this pin is repinned, another backlink is created.
4. Pinterest Has Its Own Search Engine
Pinterest has its own search engine inside the platform. There are a variety of categories that fit almost every pin and with Pinterest’s “Other” category, there’s no reason why a pin can’t be categorized. Each Pin also has a caption which you can fill with keywords and descriptions of your product. The caption should be informative but not overdone.
INSIDER TIP: Keep a caption between 100-200 characters for best results.
5. Consumer Women Dominate
Women have been essential to Pinterest’s success. As of June 2014, 85% of the 70 million Pinterest users are women. Women are more likely to respond to the opinion of other women. As a result, 47 percent of women bought something based off a recommendation from Pinterest, whereas only 33 percent bought because of a recommendation on Facebook. Exploring how to capitalize on this large market can breathe new life into your e-commerce business.
6. Easy and Effective Pin Widget
The pin widget is an easy way to get people sharing your products on their Pinterest boards. There are multiple widgets that can be embedded on your site like the Pin it button, Follow button, Pin Widgets, Profile Widgets, and Board Widgets.
If you would like to talk about adding Pinterest Widgets to your e-commerce website contact David at 310.526.7493
7. Growing of Rich Pins
Rich Pins are categorized into 4 sections: Movie, Recipe, Product, and Article. Being able to categorize pins make them more visible and more likely to be repinned. Rich Pins are making Pinterest better than ever before by showing Pinners the price, stock availability and a buy link to each product pinned. By creating a direct link to the product, Pinterest is simplifying the purchase process by taking out multiple steps in the consumers way to buying your product. In addition, these prices are available in real time providing price changes to the customer without editing each pin every time a price changes.