INC Technologies is a premiere technical services provider firm in Burbank, CA with a mission to provide their clients with technology solutions that result in growth, expedite profitability, and give them a competitive edge.
INC Technologies hired us to do a complete rebranding of its company. The website was originally built in 2004 and the company’s rapid growth caused it to outgrow its current site. INC needed a complete website redesign that highlighted all of their new services and catered to both existing and potential clients. INC was looking for a responsive and visually appealing site that consumers could use across a wide range of devices.
They also wanted the website’s back-end to be user friendly so that they would have the ability to update the site regularly and manage it themselves.
We met with INC Technologies to come up with a strategy that would suit the company’s growth and new direction. We then got to work on creating a whole new brand and website, including a new logo and fresh content.
The site had to be visually appealing but also engaging to the types of vendors and clients who use INC for their information technology needs. We customized the WordPress Content Management System specific to INC needs that would allow INC to update the website themselves. This way they could feature the latest stories, most updated guides, and add new blog posts to the site without assistance.
From a marketing perspective, we conducted market research on potential consumers and set up an outreach program. We ran a pay-per-click campaign to go after prospective clients and optimized the site for search.
As part of their overall strategy, we started generating more content to help educate INC consumers, something that search engines couldn’t do.
Our work includes:
- Complete custom redesign of the website
- New brand and logo
- Product logo design
- Site imagery
- Optimized website for search
- Established all initial website content
- Content management system that allows INC technologies to update the site themselves
- Customer login area for private files and information
- Designed apparel
- Print collateral
- Created online ads
- Pay-per-click campaign management