Preliminary Questionnaire

COMPANY DETAILS:

* required fields

Company: * URL:   Contact: * Title:   Phone: * Fax:   Address:   City:   State:   Zipcode:   Country:   Email address:

How would you describe your main business/company function?

Service Building/Construction Primary Retail/Wholesale Recreational/Personal services Transport/Storage Manufacturing Finance/Property/Business services     Other:

How many people do you employ?

0-10 11-20 21-50 51-100 101-300 300+

How long have you been in business?

Less than 1 year Above 4 - 10 years Above 1 - 4 years More Than 10 Years

Other Contacts

Name   Name Title   Title Phone   Phone Email   Email           Name       Title       Phone       Email

MARKETING

Do you have a formal Marketing strategy planned and documented?

Yes No

What are the main ways you attract new business?

Newspaper advertising Yellow Pages advertising Internet Word of mouth Radio advertising Television advertising Direct Mail Don’t know     Other:

Why do your current customers use you?

Location Price Product range Experience Quality Knowledge Service Don’t know     Other:

Who are your current customers?

What is your target demographic?

ONLINE COMPETITORS:

Name   Name URL   URL           Name       URL

What do they do well?   What do you do better than your competitors? 1)   1) 2)   2) 3)   3)           What competitor sites do you dislike?   Why? 1)   1) 2)   2) 3)   3)

SITE OBJECTIVES:

Establish a Web presence, increase marketing and product branding Increase sales E-Commerce solutions Generate business leads Increase international presence of the organization Generate requests for information Support existing advertising, promotional efforts Offer customer service Build store or business traffic Provide latest information regarding new products/services, sales, special promotions Build a database for emailing Position the company as technologically advanced Provide directions to consumers Survey customers/prospects Recruit new employees/post job opportunities Other:

Will you provide a sample portfolio of products or work online?

Yes No

Other Objectives:

GRAPHIC DESIGN:

Do you have a logo?

Yes No

Would you like a logo designed?

Yes No

Describe any visual elements or styles that can or should be used (usually from existing marketing materials).

How many photographs or other graphics would you say are likely to be included on the site?

Design Style

Select the message you would like to convey:

Conservative Serious Progressive Expert Friendly Humorous Formal Service-oriented Casual Professional Other:

Do you have a site layout in mind?

Yes     Specify: No

Color preferences:

Other design/style layout preferences?

PROPOSED SITE PLAN:

Do you have a proposed flow chart?

Yes No

Will your Website offer interactive features to visitors?

Yes No

Can visitors send email, order a product or request information?

Yes No

Do you envision your visitors searching on the site?

Yes No

Will you require site statistics?

Yes No

RESOURCES CURRENTLY AVAILABLE:

What in-house resources will you be providing?

None Database compiler Project Manager HTML Programmer Copywriter Non-HTML Programmer Copyeditor In-house Server for Hosting Art director Systems Administrator Graphics Production

Are you currently being hosted?

Yes No Who is your host? What package are you on? What Operating system are you on? Windows Linux Do you have an SSL? Yes No

Are you able to handle credit card payments?

Yes No

Do you currently have an online gateway?

Yes     Specify: No

Do you have any security concerns?

Keywords and key phrases:

MULTIMEDIA NEEDS:

Flash:

Video:

Audio:

Visual:

Animation:

Other:

SITUATIONAL ANALYSIS OF EXISTING WEBSITE

Domain name registered?

Yes     Registrar: No

Current site was developed by:

Current ISP:

What does your site currently do well?

What features of the current site would you like to keep?

What features of the current site don't you like?

Which products or pages are most popular?

What feedback have you had about the site?

SITE MARKETING

What Marketing vehicles are you interested in?

Search Engine submission Business literature Links from other sites Posting articles on other sites Word of mouth Banner ads Print media Discussion forums Signature files Direct mail TV Radio Directories Email opt in lists

Do you plan to place the Web address on all stationery, business cards and brochures?

Yes No

Do you plan to buy any Web banner advertising on other sites?

Yes No

Will you contact the media to review your Website?

Yes No

What types of websites would you like to link to?

What types of websites do you want to link to your site?

E-COMMERCE:

Do you currently have an e-commerce system?

Yes     Specify: No

Will you be supplying the product database?

Yes No

Estimated # of Products:                     Estimated # of Categories:

Select a shipping method:

Flat Rate Per item Percent of Total Order Custom Shipping Table UPS Online USPS Online Other:

Additional Features:

Affiliate Program Close Store Module Franchise Program Newsletter Module Discount Coupon Codes EBay Template Generator Email a Friend Log User Searches Module Live Events Module Profit / Commission Calculator Auto Image Sizer Show Option Images Module Enhanced Sales Reporting Store Summary Module Show History Module Ad Rotation Module Admin Order Entry Reservation Module

SITE MAINTENANCE:

Would you like us to maintain your site?

Yes No

Who will prepare content and handle HTML conversion and uploading to the Website?

ATAK Interactive, Inc. Client

Will you or an employee need HTML and Website management training?

Yes No

Who will monitor and respond to support emails?

ATAK Interactive, Inc. Client

How often will your Website be updated?

Daily Weekly Monthly Quarterly Annually

Who will monitor the Search Engines rankings, up to date content and site statistics?

ATAK Interactive, Inc. Client

TRAINING NEEDS: Does your team have?

HTML skills?

Yes No

FTP experience?

Yes No

Web management experience?

Yes No

Internet marketing knowledge and experience?

Yes No

Would you require an integrated marketing outline upon completion of the site?

Yes No

Other:

DYNAMIC MODULES

Select from the following modules:

FOR ADMIN

Admin Bulletin Board Admin Database Backup User Management

ADVERTISING

Banner Rotation Photo Gallery Contests Restaurant Menu Multimedia Directory Testimonials

COMMUNICATION

Announcements Link Directory Calendar Locations Chat rooms Meeting & Reports Email Blast Member Directory FAQs Message Boards Links Opt-in Newsletter

E-COMMERCE

Online Auctions Proposal Wizard Module Classified Ads Reservation System Credit Application Subscription Management

HUMAN RESOURCES

Contact Listings Basic Member Directory Pro Customer Support Resume Uploader Employment Application Survey & Voting Job Listings Testing & Quizzes

ITEM LISTING

Portfolio Vehicle Listing Product Listing Basic     Real Estate Listings

WEBSITE ADMINISTRATION

Community Production Approval System File and Publication Listings     Production Approval System